School of Social is a part social media training, part strategy boutique consultancy, working with brands across industries to help them level up their brand on social, paid social, and influencer marketing. We also manage media buying and provide strategic media advice for clients in the publishing and education sectors.
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What do you love most about your job?
What I love most about my job is helping people. That’s really why I started School of Social, to make sure businesses and individuals could get the right support, whether they needed full strategy or just the confidence to do it themselves (training). I love seeing brands improve their social presence, build stronger narratives for social, and make smarter, more informed decisions. I’m also a big believer in using data to guide the way, making sure every client shows up in the best possible way and gets results they’re proud of.
What inspired you to start your own business?
I started School of Social because I knew businesses deserved better than overpriced, overcomplicated agency services. After 12+ years in the industry, working with brands big and small, and alongside some of the best senior experts out there, I knew I could deliver strategy, better training, and real results, without the inflated price tag. I love teaching people about brand building, so I decided to back myself and build something of my own!
Why should our clients choose you?
Clients choose us because we make social simple. We don't just deliver strategies and training, we give you the tools and confidence to take it forward yourself if you want to. We work as a partner, not just a service provider, and we’re honest and open about what you actually need (even if that means telling you you don't need us). And if we’re not the right fit for something, we’ll always connect you with someone who is.
Can you provide your services online or remotely? If so, please add details.
Yes, we can work in person or online. Whatever your preference.
What changes have you made to keep your customers safe from Covid-19?
I don't know how relevant this is now, but not meeting clients in person if I am ill.
Paid Social Media Planning/Buying
Paid Social Media Strategy, Activation, and Optimisation
We support brands and teams in building and executing paid social campaigns across Meta, TikTok, LinkedIn, and Snap. Our services cover the full campaign cycle, from setting clear objectives/performance goals, and audience targeting, to managing tracking infrastructure like pixels and CAPI. We handle end-to-end campaign setup, creative development for ad assets, ongoing optimisation, and scaling. Our focus is on driving measurable results.
Social Media Training
At School of Social, we design and deliver expert social media training tailored to your learning needs, whether you prefer in-person workshops or online learning. Certified in Meta and LinkedIn training and experienced with delivering programs for Google and more, you’ll be learning from the best. Our course topics cover everything from future-proofing your social strategy, brand positioning, creative advertising, full-funnel activation, influencer marketing, and social commerce, to paid social planning, buying, personal branding, and analytics.
Social Media Strategy
At School of Social, we make strategy simple, not overwhelming. We work closely with clients to shape how they show up on social, connect with the right audiences, and build strategies that actually drive action, not just look good on paper. From social research and auditing, to campaign planning, paid advertising, and social commerce strategy, we hand-hold teams through every stage. Backed by data, industry insight, and a network of experts, we currently support global retailers, publishers, a major US training provider, and Google Cloud.
