Hello, I'm Catherine. I create strategies for your business that get results.
Discover the power of strategic PR and let me help you elevate your brand to new heights. Because your story deserves to be told, and I know how to tell it best.
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What do you love most about your job?
I'm doing what I love, telling captivating brand stories.
Each project is not only a representation of their brand, but of my commitment to the clients success.
Results can be measured in many ways, but one clear sign of a great campaign is the coverage it receives. With a strong background in Journalism in addition to PR, gaining relevant coverage in the right publications is something I am proud of.
When it comes to securing press coverage I have everything under control from start to finish. The list of publications I've gained client exposure in is growing quickly.
What inspired you to start your own business?
I began my journey in the industry as a PR intern, gradually rising through agency ranks in a variety of roles. Along the way, I noticed clients treated like they were on a conveyor belt, rushed through generic processes with one-size-fits-all strategies, lacking the tailored attention they deserved. After years in the industry, I saw the need for a more personal, collaborative approach to public relations.
I started Purple Berry PR to combine my passion for storytelling with my drive to help brands shine. I wanted to create a space where creativity meets strategy, and where clients feel truly supported. Purple Berry PR reflects my belief in meaningful connections, strong partnerships, and PR that delivers real, lasting impact.
Why should our clients choose you?
I’m an experienced Public Relations professional and Journalist.
I have a strong background in strategic communication, media relations, and storytelling. Over the years, I’ve built a solid reputation for crafting compelling narratives, managing brand image, and fostering meaningful relationships with media outlets and key stakeholders. With a journalist’s eye for detail and a PR professional’s focus on impact, I thrive in fast-paced environments where clear, compelling messaging is key.
Can you provide your services online or remotely? If so, please add details.
I can provide services remotely and liaise with clients via zoom or similar video calling software. With the added comfort of knowing I am able to travel nationwide when needed, for a press event or product launch for example.
Media Relations
Building and maintaining strong relationships with journalists and media outlets is at the heart of PR. This service ensures your brand gains credible, positive exposure in the right places at the right time.
- Press release writing and distribution
- Media outreach and pitching
- Interview coordination and press opportunities
Brand Strategy & Messaging
Effective PR starts with a clear brand identity. This service helps define your voice, values, and narrative to ensure all communication is consistent, authentic, and impactful.
- Brand positioning and story development
- Message refinement and tone of voice
- Audience and market research
Crisis Communications
In challenging moments, a well-managed response protects your reputation. This service prepares your brand to communicate effectively and calmly in the face of public or media scrutiny.
- Crisis response planning and strategy
- Reputation management
- Media statement preparation and delivery
Influencer & Partnership Campaigns
Collaborating with trusted voices can amplify your brand. This service focuses on finding and managing influencer relationships that align with your goals and values.
- Influencer identification and outreach
- Campaign planning and execution
- Partnership negotiation and monitoring
Event PR & Launches
From intimate press previews to major launches, events are powerful PR tools. This service ensures your event runs smoothly and creates buzz before, during, and after.
- Event concept and planning
- Guest list curation and media invites
- Press coverage and follow-up
Content Creation
Telling your story in the right format matters. This service delivers high-quality, engaging content that can be used across press, social, and owned channels.
- Press releases and articles
- Blog and website copy
- Social media content and visuals
Thought Leadership & Profile Building
Positioning you or your team as industry experts can elevate your brand. This service builds visibility and credibility through smart, strategic profile-raising.
- Opinion pieces and bylines
- Speaking opportunities and panels
- Media training and interview prep
Social Media PR Support
Blending PR and social media ensures your message is consistent and far-reaching. This service enhances your online presence with strategic, brand-aligned content that drives engagement and supports PR goals.
- Social media strategy and planning
- Content calendar creation
- Engagement and community management
Press Kit & Media Materials Creation
Professional, polished materials make it easier for media to feature your brand. This service ensures you’re always pitch-ready with everything journalists need at their fingertips.
- Digital press kits and media packs
- Company bios and fact sheets
- Visual assets and brand imagery
