Motive

When kicking off a new project, it's crucial to ask the right questions to ensure you fully understand the client's needs and expectations. Here's a casual take on some key questions you might ask:

What’s the main goal for this project? - It’s great to start with the big picture. What do they want to achieve? More sales, more sign-ups, a stronger brand presence?

Who are we talking to? - Understanding the target audience is key. Who are the customers? What do they like, and what do they need?

What’s your brand's personality? - Every brand has its own vibe. How does the client describe their brand? What’s their tone of voice?

What do you love about your current marketing efforts? What’s not working? - It’s good to know what they want to keep and what they’re itching to change.

Who are your main competitors? - This helps to gauge who they’re up against and what those competitors are doing right or wrong.

Are there any must-have features or elements you want included? - Knowing any specific requirements upfront helps in planning and designing more effectively.

What’s your budget and timeline? - This sets clear expectations for what’s achievable and by when.

These questions can help paint a clear picture of what the client needs, allowing you to tailor your strategies effectively and hit the ground running

Our creative process is really shaped by what you bring to us, but generally, it goes something like this:

Discovery and Insight Gathering - Everything starts with your brief. We dive deep to understand your brand, goals, and target audience. This stage is crucial for setting the foundation and aligning our strategies with your expectations.

Strategy Development - Based on your brief, we develop a bespoke strategy that targets your objectives, whether that's increasing brand awareness, driving sales, or launching a new product. We plan meticulously to ensure every step supports your goals.

Concept and Design - With a strategy in place, our team begins the creative phase, experimenting with various concepts and designs. We keep iterating until we find the perfect match for your brand's voice and vision.

Iteration and Refinement - Once we have a solid concept, we refine it based on your feedback. This collaborative phase ensures that the final product not only meets but also exceeds your expectations.

Implementation and Launch - After final approvals, we bring the project to life. Whether it’s a dynamic digital campaign, an engaging video, or a new website, we oversee every detail of the rollout.

Evaluation and Feedback - Post-launch, we monitor the performance and gather insights. This helps us understand what’s working and what can be improved, ensuring continuous optimization and success.

Before diving into any project, gathering the right information from the client is crucial to ensure we deliver precisely what they need. Here's the key information we typically need to get started:

Project Objectives: Understanding what the client hopes to achieve with the project—whether it's increasing sales, enhancing brand awareness, or launching a new product—is fundamental.

Target Audience: Who are the customers? Knowing the audience helps tailor the strategy effectively.

Brand Guidelines: If the client has existing brand guidelines, these are essential for ensuring consistency in our creative output.

Budget and Timeline: Clear parameters for how much the client is willing to invest and when they expect deliverables help manage expectations and project scope.

Competitive Landscape: Insights into who the competitors are and what they are doing can influence the strategy direction.

Previous Marketing Efforts: Information on what has been done before, what worked, and what didn’t can guide the development of new strategies.

Key Performance Indicators (KPIs): Understanding how the client will measure success helps us focus our efforts and define clear metrics for evaluation.

Specific Requirements or Preferences: Any particular tools, platforms, or approaches the client prefers or needs us to use should be discussed upfront.

Collecting this information helps create a solid foundation for all subsequent stages of our project, ensuring we deliver strategic and creative solutions that are not only effective but also aligned with the client’s goals and brand identity.

What I love most about my job is the constant variety and the opportunity to see projects evolve from the initial conversation to successful completion. No two days are the same, which keeps things exciting. There's a real sense of satisfaction in watching a concept that was once just a discussion become a tangible, impactful reality that meets our client’s goals. It’s about making a difference, one project at a time, and there’s nothing quite like the thrill of a job well done.

Motive was founded with a passion for making great marketing accessible to everyone, no matter their budget. Motive is an agency that not only delivers great work but does so efficiently and effectively. We saw a gap in the market for an agency that could move quickly and adapt to clients' varying needs without compromising on the creativity or quality of the output. The aim was to enable businesses of all sizes to stand out and succeed. This passion drives us every day to innovate and exceed expectations, ensuring every client, big or small, gets the best we have to offer.

Clients should choose us because we're not just really good at what we do and proud of it we're also dedicated to making every project shine, no matter the budget.

Our team thrives on innovation and has a knack for turning big ideas into reality swiftly and effectively. We understand that each client's needs are unique, and we're committed to crafting bespoke marketing solutions that not only meet but exceed expectations. Whether it's stretching a tight budget to its fullest potential or leveraging more resources for a comprehensive campaign, we ensure every pound is well spent.

With us, you get a partner who is as invested in your success as you are, always pushing the boundaries of creativity to achieve the best possible results. More than just an agency, we see ourselves as an extension of your own team, working alongside you to navigate challenges and celebrate victories.

Yes, all of our services can be provided online or remotely, catering to clients wherever they are located

To keep our customers safe from COVID-19, we've diligently followed all the necessary government guidelines and best practices as prescribed by UK law. This includes facilitating remote work for our team to minimise physical interactions and implementing virtual meetings to replace in-person consultations and briefings.

Our online service delivery model ensures that projects can proceed safely and efficiently, with communication channels always open to keep everything on track. We also regularly update our practices in line with the latest health advisories to ensure both our clients' and our team's safety.

Our commitment to maintaining a safe and responsive environment allows us to continue delivering high-quality marketing services without compromise.