Professional Illustrator | Children’s Books, Editorial, Commercial & Pet Portraits
Based in Leicestershire | Available for Commissions Nationwide & Beyond
Looking for a versatile and experienced illustrator to bring your project to life?
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3 customer reviews
Clive Williams
Illustrators
Really enjoyed working with Jo, very thoughtful, creative & patient.
Clive Williams
Illustrators
Jo has produced some marvellous poster artwork for my plays, I am delighted with the creativity and patience.
Carien
Illustrators
Wonderful experience working with an illustrator. Jo has so much knowledge and valuable advice. Was really a great adventure to get to a fantastic end product. Thank you
Reply from Jo Goodberry Illustrator
Thank you Carien, it was great working with you.
What do you love most about your job?
What I love most about my job is the entire creative journey—from receiving the initial brief and discussing ideas with the client, to developing the artwork and seeing the final piece come to life in print. It's incredibly rewarding to take a concept and shape it into something visual that connects with people. Every project is a collaboration, and I genuinely enjoy building those creative relationships and seeing how the work makes an impact in the real world.
What inspired you to start your own business?
After spending a year travelling the world, I returned home feeling inspired and ready for a new challenge. I decided to take a leap and start my own illustration business—something I’d always dreamed of trying. Things took off quickly, and I’ve been running my own creative studio ever since. That experience gave me the confidence to trust my instincts, follow my passion, and build a career doing what I love every day.
Why should our clients choose you?
With over 25 years of experience in the creative industry, I bring a depth of knowledge, versatility, and reliability to every project. As a professional illustrator, I pride myself not just on creating high-quality, engaging artwork—but also on being someone clients can rely on. I’m known for meeting deadlines, communicating clearly, and making the creative process enjoyable and collaborative. Whether you're commissioning a children’s book, editorial piece, or a bespoke portrait, you can trust me to bring your vision to life with care and creativity.
Can you provide your services online or remotely? If so, please add details.
My illustrations are provided as print ready digital files so I am happy to work remotely.
What changes have you made to keep your customers safe from Covid-19?
I am happy to work via emails as my illustrations will be provided digitally.
Hand drawn lettering and typography
Bespoke illustrated lettering for branding, editorial and stationery.
Delivered as high-quality digital files ready for print or web.
Childrens Book Illustration
Fiction & non-fiction titles.
Clients include Nosy Crow, Puffin Books & Random House
Characterful, engaging, and age-appropriate illustration delivered as digital files.
Hand-Drawn Pet Portraits
Highly detailed illustrations created digitally and delivered as a high quality giclee print, perfect as a gift or keepsake.
Dogs, cats and horses are my main subjects but open to unusual pets.
Portraits of people
Hand-drawn individual or group portraits.
Delivered as high-resolution digital files.
Optional professional-quality prints available on request.
Editorial & Commercial Illustration
Subjects include lifestyle, food, travel, architecture, the natural world.
Hand Drawn Maps
Illustrated maps featuring landmarks, landscapes & custom features.
Ideal for events, publications, or travel content
Supplied as digital files, print-ready
