I’m David Sayce, a strategic digital marketing consultant helping professional service firms and SMEs grow, optimise, and future-proof their online presence.
With over 25 years of experience, I work flexibly across audits, strategy, AI visibility, accessibility, and fractional support — offering clarity, senior expertise, and action-focused results.
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What do you love most about your job?
What I love most is delivering clarity where there was confusion — and watching that spark of momentum return.
Many of my clients come to me overwhelmed: their website isn’t performing, search visibility is dropping, AI is shifting the landscape, and their internal teams are stretched. I help them get a clear picture of what’s happening and exactly what to do next.
I enjoy the mix of disciplines — technical SEO, AI, accessibility, strategy — but even more, I enjoy making it accessible for my clients. Giving them the tools, insights, and direction to make confident decisions.
That moment when a firm finally understands where the bottlenecks are, what to prioritise, and how to move forward — that’s the reward. I don’t just deliver audits or advice. I help organisations unlock their digital potential.
What inspired you to start your own business?
After working in senior in-house roles, I saw a recurring problem:
growing firms — especially in professional services — often lacked flexible access to senior-level digital expertise. They didn’t need another bloated agency or junior account manager. They needed someone who could step in, quickly assess the situation, and provide clarity, strategy, and execution.
That gap inspired me to launch my consultancy — to offer high-impact, insight-driven support without the long contracts or internal politics. I work best when the stakes are high, the goals are clear, and the client values substance over fluff.
My background in technical SEO, strategy, accessibility, and AI has allowed me to support firms through major transformations — from rebrands and website migrations to digital compliance and visibility reviews. The business is built around one purpose: helping smart firms do digital better.
Why should our clients choose you?
I offer the kind of senior-level digital marketing insight most growing firms can’t access in-house — but desperately need.
With over 25 years of experience across SEO, content strategy, accessibility, analytics, and now AI visibility, I help professional service firms and SMEs cut through the noise and focus on what truly moves the needle.
Clients choose me because I don’t offer templated strategies or bloated agency fluff. I provide:
Independent audits that uncover hidden issues and missed opportunities
Custom strategies that align digital with business goals
Hands-on implementation support through critical projects like website migrations or repositioning
Fractional marketing leadership for firms needing expertise without a full-time hire
I've worked with firms like Forsters LLP, Close Brothers, Brewin Dolphin, and Capita — all of whom needed clarity, focus, and results.
Whether you're recovering from a drop in traffic, preparing for the EU Accessibility Act, or wondering how your brand shows up in ChatGPT or Google’s AI search — I’m the one they call when the stakes are high and the answer needs to be right.
Can you provide your services online or remotely? If so, please add details.
Yes — my services are fully remote and designed to fit seamlessly into your team’s workflow, wherever you are.
Over the past decade, I’ve refined a delivery model that’s entirely virtual but highly collaborative. This includes:
Live strategy sessions via Zoom or Teams
Recorded video walkthroughs of audits and recommendations
Shared dashboards and workspaces for visibility (Notion, Trello, or your preferred tools)
Flexible comms — I work easily via Slack, email, and scheduled check-ins
Actionable reports written in clear business language — no SEO jargon or technical overwhelm
This remote-first approach means I can support clients across the UK and beyond, from law firms in London to financial services firms in Scotland, without compromising service quality or responsiveness.
In fact, most of my clients prefer it: less time in meetings, faster turnaround, and clear deliverables you can act on.
🔧 Audits & Diagnostics
Independent, jargon-free audits that reveal what’s holding your digital performance back — and how to fix it.
I provide thorough, actionable audits that go beyond surface-level reporting. Each audit is tailored to your website, your audience, and your commercial goals — so you get insight that matters and a clear plan of action.
Website & SEO Audit – from £1,750
A complete technical and performance audit of your site covering SEO, user experience, visibility, and content. Ideal if traffic has stalled, rankings have dropped, or your site simply isn’t delivering leads.
Accessibility Audit (WCAG 2.2) – from £1,200
A full compliance check ahead of the EU Accessibility Act deadline (June 2025). Identifies risks, prioritises fixes, and ensures your site is accessible to all users — and legally compliant.
AI Visibility Audit – from £950
How visible is your firm in ChatGPT, Google’s SGE, and Perplexity? This audit reveals your AI presence and provides strategic steps to boost your appearance in AI-generated responses.
Digital Due Diligence Audit – from £2,950
For investors, buyers, and senior stakeholders: a forensic review of a business’s digital footprint, including brand authority, traffic sources, technical stability, and content value.
📌 SMEs: Please get in touch to discuss small business pricing tailored to your needs.
📈 Strategy & Planning
Stop guessing. Start making digital decisions based on evidence, experience, and what will move the needle.
These strategy services help you prioritise what matters — from AI-driven content plans to repositioning your firm’s visibility in a competitive market. Built for clarity, not complexity.
Digital Strategy Roadmap – from £2,250
A bespoke 6–12 month plan to strengthen your digital presence. Includes stakeholder interviews, performance benchmarking, channel strategy, and a prioritised action plan that aligns with your goals.
Content & AI Visibility Strategy – from £1,750
A content-focused strategy built for modern visibility. You’ll receive a keyword/entity map, content audit, recommendations for AI search optimisation, and messaging guidance.
📌 SMEs: I offer flexible strategy packages for smaller firms — get in touch for SME-specific pricing options.
⚙️ Project Support & Implementation
When you’re facing a high-stakes moment, I provide expert support to make sure it lands right.
Whether you’re migrating your website, rebranding, or experiencing a performance drop, I help you manage change and complexity — with clear thinking and calm execution.
Website Migration & Replatforming
SEO-safe migration support from pre-planning to post-launch, including risk audits, redirect mapping, content strategy, and site performance checks.
One-Off Consulting Projects
For urgent or focused support: content architecture reworks, analytics or SEO issues, AI audits, performance deep-dives, or strategic reset workshops.
📌 SMEs: If you’re planning a relaunch or tackling a critical issue, contact me for tailored small business rates.
🤝 Fractional Support & Advisory
Ongoing senior marketing expertise — when you need it, how you need it.
I offer flexible monthly support for firms that need experienced guidance but don’t have the resources (or desire) to hire full-time. You get the benefit of strategic insight without the overhead.
Fractional Marketing Leadership – from £1,500/month
2–5 days per month of dedicated support — from campaign planning and reporting to mentoring your team and guiding agency partners. Perfect for firms in transition or growth mode.
Mentoring & Team Training
SEO, AI, content strategy, or stakeholder reporting — I work with your team to build skills, systems, and confidence. Sessions are customised to your workflows and business needs.
📌 SMEs: Monthly fractional packages can be adjusted for smaller teams — just get in touch to discuss options.
🔍 SEO Services for Small Businesses
Get found on Google — without the jargon, guesswork, or expensive agency fees.
If your website isn’t bringing in enquiries, ranking on search engines, or showing up where your customers are looking — it’s time for a smarter SEO approach. I help small businesses improve their visibility, fix what’s holding them back, and start attracting the right kind of traffic.
My SEO services include:
Website Health Check – Is your site built to rank? I’ll audit and explain what’s working and what needs fixing.
Local SEO Setup – Get your business showing up in local searches and maps, with properly optimised pages and Google Business listings.
On-Page Optimisation – Titles, headers, keywords, meta descriptions — all the essentials to make sure your pages perform better.
Content Guidance – I help you plan and improve your website content so it ranks well and speaks clearly to your audience.
Monthly SEO Support (Optional) – For businesses that want ongoing help, I offer affordable monthly packages to track progress and build on results.
📌 No contracts. No jargon. Just clear, honest SEO to help your business grow.
💬 SME? Sole trader? I offer small business pricing and one-off SEO packages starting from just £450.
Let’s talk — I’ll explain exactly what’s included and how we can make it work for your budget.
