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Chris McMullan

SE13, London

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About

I’m a content strategist and former journalist with over 10 years of experience crafting content for leading brands.

I honed my storytelling skills in journalism from sports reporting on Snack Media’s flagship websites, including GiveMeSport, and led on sports business content at Sport Industry Group - the UK’s largest sports business network and awards platform.

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51 min response time

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Q&As

I love the variety that comes with working with different clients—each project is unique, and I enjoy tailoring content strategies to fit a brand’s specific needs. As a creative and collaborative person, I thrive on taking ideas from concept to execution, finding the best approach to engage audiences and drive results. Whether working with a startup, an entrepreneur or a global brand, I’m passionate about crafting compelling content that makes an impact.

I’ve always been passionate about helping businesses tell their stories and solving creative challenges. After a decade working in media—both as a journalist and on the agency side—I wanted the flexibility to collaborate with a wider range of brands, from startups to global companies. Running my own business allows me to tailor my expertise to each client’s unique needs, helping them craft impactful content and reach their audiences more effectively.

With a decade of experience in content strategy and journalism, I bring a unique blend of storytelling expertise and strategic thinking. I’ve worked with global tech brands, major media organisations, and fast-growing startups, helping them cut through the noise with clear, engaging content. I don’t believe in one-size-fits-all solutions—I take the time to understand your brand, audience, and goals to deliver content that truly works.

Absolutely! As a digital content specialist, all of my services can be delivered online and fully remotely, ensuring seamless collaboration no matter where you are. I also offer in-person sessions when needed, depending on the project’s scope and requirements.

The pandemic reinforced the importance of engaging digital content and adaptable strategies. My services are designed to be delivered remotely, providing businesses with flexible and effective content solutions. Whether working virtually or in person, I prioritise clear communication and a collaborative approach to help brands navigate changing customer needs.

Services

Content Gap Analysis – Identify missed opportunities and improve your content performance.

Communications Audit – Ensure your messaging is clear, consistent, and aligned with your brand goals.

Blog Writing – Engaging storytelling, optimised for SEO.

Copywriting – Website copy, ad copy, and sales-driven content that converts.

Case Studies - Showcase your expertise with real-life stories.

Social Media Strategy – Data-backed plans to grow engagement and reach.

Social Media Management – End-to-end content creation, scheduling, and engagement.