There are many things that make a great website, from the way it appeals to the users eye, to how easy it is for users to be able to read and navigate your website.
Let's start with the website's design, if your website doesn't have an appealing and easy to use feel then people won't bother looking around, no matter how good your content may be; however, if your website is clean and modern with eye catching qualities, people will be interested in what you have to offer.
Now let's think about the images/ photographs on your website, if they're blurry, poor quality or simply just not very good then this can take away from the rest of your content. When images are used correctly they can have a massive impact on your website's users.
Next we have to look at the content, if your content is too much, too little, or just not relevant to what the user searched to find your website, then unfortunately, people aren't going to be interested. You need to have a serious think about what it is that people should find you under and the best possible way to describe your businesses services.
FInally the tipping point for a good or bad website is it's responsiveness. Responsive website design (RWD) is an approach to website design aimed at allowing desktop webpages to be viewed in response to the size of the device one is viewing with. So if your website looks amazing on a desktop, but people have to be zooming in and moving your page around on a mobile, then I'm afraid you'll be losing out on business again. With 1 in 3 people browsing more on their phones than their desktops, it's crucial to have a website that adapts to any device and still looks stunning.