Inventive Media Publishing is a multidisciplinary full-service creative marketing and design agency in Newmarket, Suffolk.
Specialising in graphic design, branding and web design & development our past projects have covered a multitude of industries.
Whatever the size of your project we have the capability to handle it all in-house.
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IMP Graphics Location
Rutland Chambers, High St, Newmarket CB8 8LX, UK
IMP Graphics Q&A
What makes a great website?
A site must be visually appealing, polished and professional. Remember, it's reflecting your company, your products and your services. Your website may be the first, and only, impression a potential customer receives of your company.
An attractive site is far more likely to generate a positive impression and keep visitors on your site once they arrive. As businesses large and small continue to populate the web, your challenge is to attract and keep users' attention. Ideas like this are what PR professionals pay attention to keep their businesses successful.
Along with style, your site must have substance. Remember that your audience is looking for information that will help them make a decision, so it should be informative and relevant. Use this opportunity to increase visitor confidence in your company's knowledge and competence.
Every component of your site should work quickly and correctly. Broken or poorly constructed components will only leave your visitors frustrated and disillusioned with your company. Across the spectrum, everything should work as expected, including hyperlinks, contact forms, site search, event registration, and so on.
Error-free copy: Remember the exposure your website will get. Double-check your facts and figures, as you don't know who may be quoting you tomorrow. Nor do you want to be recognized or remembered for typos, incorrect grammar and punctuation, or misspellings. Spelling mistakes and bad grammar are as unforgivable on a website as they are in other company materials.
Search Engine Optimized (SEO)
There are hundreds of rules and guidelines for effective search engine optimization, and this isn't the place to cover them all. For starters, follow these simple rules:
What questions might you ask a client when starting a new project?
1. Why are we doing this project?
2. Who will be using your website?
3. What does success look like?
4. How can we avoid failure?
5. What’s the scope of this project?
Describe your creative process.
01 / Discover 02 / Explore 03 / Create 04 / Execute 05 / Test 06 / Initiate
For us, design is a passion. From the first line of code we write, to the final touches of a new brand identity, we deliver design solutions with enthusiasm and purpose.
Our clients are all unique and have a diverse range of communication needs. They want effective, creative solutions that bring results and we enjoy working in collaboration from the concept stage, right through to production and final delivery.
For us, the creative process is about pushing our projects to the limit of their potential. First and foremost, we are creative thinkers, but we also know that our creative solutions need to achieve much more than just looking good. We want to ensure that we are always moving forward, to keep innovating and always be creating solutions to the best of our ability.
Our relationships with our clients are a key part of our creative process and that’s why we live by this approach of hard work, always acting as an extension of our clients’ teams. This way of working and building valuable, long lasting relationships is where the true value of our projects can be found.
We devised and follow a creative process that has been refined and tested over time. It works across all of projects that we work on.
What information do you need from a client before you can start work?
1. We would need the client to clearly understand what their goals are when starting a project.
2. We would require the high level content and a general sitemap.
3. We would require any business specific media (audio, pictures, videos etc.)
What do you love most about your job?
Enjoy coding for visual or experiential design, a mix of left and right brain work.
The chance to work with brands in radically varying professions.
What inspired you to start your own business?
When IMP first started we set out to be the top choice design studio for SME's in Newmarket and cater to the many equine industries in the area. Since then we have evolved and are focused on offering our clients a turn key marketing solution in both the online and offline design disciplines.
Our clients recommend us because we’re upfront, honest and inventive. And we consistently deliver value for money. They trust us to avoid the obvious, to look at things from a fresh perspective and to turn creative ideas into customer-focused reality. If you need help with a project, big or small, just get in touch.
Why should our clients choose you?
Because we are really good at what we do and we love doing it.
IMP Graphics Services
With businesses increasingly heading online, we can support you with all of your digital needs, from a single online project or managing and creating your entire digital marketing campaigns and strategy. We specialise in creative website solutions for our clients needs, we are versed in eCommerce and training (LMS) platforms. We love tackling creative briefs.
With in house print and production facilities we supply signage solution from PVC banners through to exhibition solutions. Add to that the advantage of graphic designers on hand and we create solutions to really make your message stand out.
Our print processes allow you the creative flexibility to experiment with your promotional artwork, formats and materials while still enjoying a fast turnaround and cost effective service
From initial idea through to execution it’s how we manage the detail that helps your message resonate with your market. From adverts and beautiful bespoke brochures, to cutting edge concepts and powerful print we like solving problems in different ways.
Website Projects Manager
From January 2016 to present.
I manage everything web and online related.
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