Allabout Online Ltd
We are a Full Service Digital Agency. We offer both Web Design & Development and Digital Marketing.
In practice this means we can take a project all the way from conception to market, In fact we are specialists in start-ups and Facebook Marketing.
We can and have worked with brands both large and small. We believe in close integration with out clients, becoming an extension of that team.
Last year we managed £250k in Adwords ad spend & over £500k in Facebook ad spend on behalf of our clients.
We have taken on and delivered projects ranging in scope from £3k to £250k and have no fear in taking on projects even larger than this.
Our process is to have a relaxed chat with any prospective client before moving forward on a proposal. We look forward to hearing from you soon!
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Allabout Online Ltd
Allabout Online Ltd Location
The Opus, Telford Way, Quedgeley, Gloucester GL2 2AB, UK
Allabout Online Ltd Services
Taking a clients idea from their mind and translating it to fully conceived digital designs, via a wireframing process.
Front End Web Development
Designs either produced in house or supplied are rendered in to fully functional HTML5 and CSS3 templates. These templates can then either be arranged statically in to a website (no Content Management), or be placed in to an open source Content Management System such as Wordpress to allow for client editing after launch.
Back End Development
We offer both Microsoft .NET and PHP development in-house. We will always make recommendations as to which web technology is best suited to a given project. We will then develop the back end system from scratch to ensure that you end up with an end project tailored to your specification, a true one-of-a-kind product. The produced systems are then married up with the Front End Templates created earlier to created a finalised system.
We are specialists in Facebook Marketing. We have demonstrated time and time again out ability to generate excellent ROI in advertising spend through the Facebook platform. Our service includes research, advertising generation, demographic targeting, up to daily reporting and commentary management from 9am - 5.30pm Mon-Fri as standard. We are also able to offer commentary cover from 9am - midnight week round at extra cost.
Search Engine Marketing
We are Badged Google Partners. This means that we are in the top 10% of agencies within the UK that offer Google Marketing. To get this badge we have had to attend training, pass exams and maintain successful accounts on the Google Platforms. We know our stuff. We can offer Google Adwords, Display Network and YouTube advertising to our clients.
Marketing & Sales Manager
From April 2016 to present.
From April 2013 to April 2016.
Management of both the Digital Marketing and Design & Development teams at Allabout Online.
Project Manager & Web Developer
From April 2013 to March 2014.
Project Management of all development projects and some marketing projects at AAO.
Front & Back End Web Developer | Search Engine Optimisation Specialist
From June 2010 to March 2013.
Junior Web Developer
From May 2009 to June 2010.
NeuColour - Website
SpotSoccerShares - Website & Companion Apps
SpotSoccerShares.com came to us with little more than an idea and a rough algorithm scribble on the back of a napkin. Whilst some agencies shy away from such a limited brief, we jumped at the opportunity to help shape the business from the ground up. SpotSoccerShares.com had had the idea to create a football stock market about a year prior to meeting with us. Originally forming as a PLC they planned to raise funds through equity sale and use this to fund the full scale idea and product development. Unfortunately when it came to the point of sealing the deal, it always fell down on the fact that no technology existed to back up the idea. With this, SpotSoccerShares.com had a regroup and decided to develop a prototype using their own funds. Developing in Microsoft .NET we first focussed on the development of the underlying algorithm that ran the share prices. This was quite a huge undertaking as any given player having over 100 individual parameters were all being fed into the pricing algorithm. On top of this the client required what they called the “Secret Sauce”, additional overrides and tweaks that they could apply to make sure that even we would not know with 100% certainty what the market would do once made live. Once the algorithm was tested and signed off we moved on to the website and mobile applications. Design wise, SpotSoccerShares.com had a relatively strong steer on what they wanted from their brand, but beyond wanting a football stadium or pitch background, the rest was up to us. Our designers decided early on to avoid the obvious football motifs and designs and instead focus on making the site, thus putting a new user at ease straight away. Tickers and trackers straight away reinforce the stock market purpose of the game. Whilst the soft blues and whites send signals of trust. Once the design was signed off we worked to create a fully responsive website, ensuring that no matter what device the user uses to view it, they receive an optimised experience. This front end was then connected to the stock market application and our own custom in house CMS. In addition to the website, it was important to the client that members could make trades wherever they were on game day, especially if on the terraces! We built two phone apps with stripped down functionality that communicated with an API connected to the site database server. This allows the end user to make trades and track their portfolio in real time wherever they are.
Hassle Free Boilers - Digital Marketing
Hassle Free Boilers (a division of Ecovision) approached us after the failure of a traditional marketing campaign. The Cost Per Lead produced was so high as to make the HFB division unviable. We reduced their CPL by 98% and changed their fortunes in a month. Hassle Free Boilers and its leadership were very rooted in traditional marketing before coming to us. This included TV and Radio media buys as well as printed media advertising. They were able to reach a very large audience, but it was too broad and their message was getting lost in the noise. The campaign they had run before coming to us had been a £750k investment and returned a CPL of lose to £500 was high enough make the business unviable. We opted to use Facebook due to its in depth demographic targeting and low cost per click. The aim for us initially was to drive as much targeted traffic as possible through their existing lead form. Hassle Free Boilers own sales data told us that they saw strong conversion in three segments; First Time Buyers of Second Hand Homes, Middle Aged Professionals and the Recently Retired. Using Facebooks Demographic targetting platform we set up initial campaigns to target those segments as closely as we could. The purchase of a boiler is a great example of a negative purchase. It isn’t something that people buy unless they are forced to by failure of their current boiler. We addressed this by using images that reinforced warm and comfortable feelings in the viewer as well as using the lowest possible price for the boiler in the advertising to hook them through to the lead form. Previous to our involvement Hassle Free Boilers had invested £750,000, producing 1,500 leads at a cost per lead of £500.With a £5000 budget and 1 month timescale, we were able to provide Hassle Free Boilers with 510 leads directly attributable to Facebook and our activities. These were provided at a Cost Per Lead of £9.80. This was a 98% improvement on the Cost Per Lead previously achieved. We were able to demonstrate a huge reduction in cost per lead through our advertising campaign. The results demonstrated to the owners that the business was indeed viable and indeed they went on to secure capital to push the business forward off the back of the results.
Rock Choir - Digital Marketing
Rock Choir approached us to help them grow their membership base from 17,000 members to 70,000 members with a multi pronged plan involving many facets of digital marketing, starting with an initial push on Facebook. Rock Choir has grown with little investment in marketing from a single choir operation in Fareham to an organisation with 300 choirs across the UK and a membership of 17,000 singers. Their initial growth was due to word of mouth and a Channel 4 documentary entitled “The Choir That Rocks” that aired a couple of years ago. This growth had started to stagnate and the Rock Choir leadership were ready to invest in to a proper digital marketing strategy to help them grow to 70,000 members over the next three years. Rock Choir had invested money in to having the demographics of their current membership analysed. This was great for us as going in we immediatedly knew that the path of least resistence was going to be women aged 35 to 65 and we targetted our advertising appropriately. In addition to this we knew from our initial talks that each individual choir was positioned as a local community choir and that it was important to the client that they were continued to be seen as community focussed rather than a large national company. To maintain this view of Rock Choir we opted to create 300 individual localised adverts, one for each choir. This was coupled with a landing page we created designed purely to drive signups that was unique to the location of each choir to reinforce the local nature of each individual choir. We then tracked each adverts success and adjusted individual budgets as appropriate to ensure that each choir was getting its Taster Session quotient filled up. We monitored the social media campaign from 9am until midnight 7 days a week including the bank holiday that fell during the campaign. We effectively became an extension of Rock Choir and their customer services, answering queries wherever we could and marshalling commenters through the sign up funnel. We frequently find that a 40% increase in user follow through is demonstrated if comments are addressed quickly across the board. With an advertising budget of £68,072 for the three month period our activities generated 12,682 sign ups for taster sessions. These sign ups were provided at a Cost Per Acquisition of £5.36, nearly half the target CPA figure. The first stage of the Digital Marketing strategy was a proven success that will be repeated on an ongoing basis whilst other areas of the strategy are now brought on stream.
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