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The Fuel profile image

The Fuel


We are easy going, fun to work with, knowledgeable, customer focused and extremely good at what we do. Our structure enables us to work on all varieties of creative and technical projects, whatever the size, budget and timescale involved. We are often called upon to solve our customers' problems or dilemmas, and with 27 years experience - there really isn’t much we haven’t seen, or that hasn’t been thrown at us that we couldn’t cope with. Our Services include: Creative Design and Concepts - Graphic Design - Website Design and Maintenance - Wedding Websites - Branding - Logo Design - Typesetting - Interactive Documents - HTML Conversions - Digital Banners and Adverts - Microsoft Word Specialist - Digital and Lithographic Printing - Exhibitions - Exhibition Project Management - Large Format Printing - Roller Banner and Display Stands - Signage - Stationery - Leaflets - Flyers - Posters - Booklets - Newsletters - Training Manuals - Annual Reports - Technical Documents - Tender Documents - Adverts - POS - Bespoke Requirements.

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Hear from
a professional

What makes a great website?

Here are 6 Key elements you should always adopt to ensure you have a great website.

• Your website is your shop window, so it is very important to encapsulate and promote exactly what your business stands for.
• Every element of your website should work well, a poorly constructed site with broken links and slow loading pages can often leave your customers feeling frustrated and untrusting of your business.

• Clear and easy navigation within your website is essential for visitors to find the information they are looking for quickly and without difficulty.
• The content must be engaging, not too lengthy, easy to read and easy to the point.

• Choose the right website template, colours, fonts, good quality photographs and graphics.

• Ensure that the template chosen is mobile and tablet friendly, restricting your site to just a desktop format will lose you potential visitors to your site.

What questions might you ask a client when starting a new project?

A brief taken properly ensures that your goals and requirements, as the client is met fully for the production of your website. The brief becomes the guiding document for the entire design process and spells out exactly what we (the designers) need to produce to achieve the best design outcome for you the client. The more detail we can ascertain at the beginning of the project enables us to also provide far more accurate costings and production timescales.

Below is a list of the 8 areas we would cover in the brief:

• Objectives and goals of the website.
• Budget and required production timeline.
• Market place / b2b / general public.
• Target audience / potential customers / demographics.
• Scope of the project / depth / complexity / social media links.
• Available, required or purchased materials such as logo’s, graphics, images. photos, videos and copy.
• Overall template style / navigation.
• Hosting options.

Once the areas above have been discussed and identified, we would then write up and email it to you to see how we have interpreted your brief to ensure that we are both in agreement with what your requirements are. 'Singing from the same hymn sheet'- so to speak!

What do you love most about your job?

Rolling our sleeves up and getting on with it.....

Creative and production challenges - solving our clients' problems - that's always satisfying.....

Making our clients happy - and they are happy because we did a great job, on time and to budget....

The relationships we build with our clients, and the level of trust that they have in us......

What inspired you to start your own business?

All of us at The Fuel have been working together since the company first started in 1992. The Design and print industry was very different then and the production processes involved have changed hugely over the last 27 years. The fact that we as a business are still here after all that time and are all still working together, is a testament to the strength and belief in our relationships, abilities and skill sets.

Why should our clients choose you?

We know what we are doing, and we are very good at it. With over 27 years of experience together as a design company, we have the required skills and knowledge to produce first class work. We are creative, but also realistic, practical and cost effective. We understand our business and we know how to make our clients very happy with the work we deliver.

Also, we are fun and easy going, and really pride ourselves with the level of customer service we provide - this is really important to us, and we know that is what our clients have commented on the most over the years.

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Web Design FAQs

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How much does web design cost? This is something that can be incredibly difficult to put a figure on due to the nature of the service. There are also differences based on whether you are looking to work with a freelancer or a web design agency, and also whether you need a large, complicated site or something more simple.

We can help you to connect with the right designer to suit your needs. A clear idea of what you need, and how many pages and features are required, will be influential when it comes to pricing. This will help you to get an accurate quote for web design.

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These two terms may seem like they are used interchangeably but they are two different things. A designer will be focused on the visual and creating a UI to suit the user, whereas a web developer is usually focused on the actual core of the website, making it function and using coding to enable it to do what it is supposed to.

When working with a web designer, if you want the whole package of a fully finished and functioning website, check that this is something they can offer before you employ their services. Make sure you have understood if they are offering web design or development, or both.

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  • Responsive - A responsive web page design means that the site is viewable on a number of devices. The design automatically sizes to the screen and the designer doesn’t need to make formats for different devices and desktops.

  • Liquid or Fluid - This is a style of design that will shrink or stretch to the shape of the browser, and the page will look enlarged or shrunk, rather than items being rearranged. The size of the items in the design alter in relation to one another depending on the browser being used.

  • Fixed design - Fixed pages do not alter according to the browser automatically. On some devices such as tablets this can make it harder to see the content as you need to scroll around the page or pinch the screen in order to zoom in on sections. Though it is sometimes essential, fixed design is becoming less common.

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Whether you are working with a freelancer or a big agency, they will have a portfolio for you to view. This allows you to see other, similar projects they have worked on and decide if they have the skills you need.

There are a number of web design certifications and they may be happy to share any they have attained, but there isn’t one standardized industry body.

If you are worried about a designer’s credentials you can also check their feedback from other clients, which you can view on their Bark profile.

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Should you work with a freelancer or an agency? This is one of the decisions you need to make when looking to plan a web design project.

Working with a freelance Web Designer
This may be an option that can save you money. Freelancers are often able to charge less as they don’t have the same overheads as an agency.

Working with a Web Design agency
Web design agencies may have a bigger set of skills to draw upon than a freelancer as they will usually have a number of staff and designers working for them. They may also be able to show you a bigger portfolio, but you can expect to pay more when using an agency.

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Definitely! One of the advantages of hiring a web designer is that they are able to provide services to their clients from any location. However, if your website is for a local audience, then you might want to hire someone nearby rather than further afield, so that they better understand your target market.

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Get quotes from Web Designers in Chelmsley Wood