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Social Etcetera profile image

Social Etcetera

‘21 Certificate of Excellence

Having worked in huge corporates like Shell International and Caterpillar Inc in various global Marketing roles, I decided to go solo and swerve gracefully into the Wellness, Creative and Lifestyle sectors, ably supported by a wider group of associates who I bring in when I need them. I now work with business owners and their teams helping them to get clients faster by nailing their social media strategy and other digital elements. Key services are my Step by Step Social Media Growth programme; Monthly Consultancy Support packages; Paid Advertising on Facebook, Instagram and Google Ads, Training on all the platforms, Social Media Audits and Power Hours.

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What do you love most about your job?

I love working with clients who are interested in the positives of social media and how it can boost their businesses when done in the right way.

I get so much satisfaction from boosting confidence, removing fear and overwhelm. and sharing know-how for them to see the difference in their businesses.

My clients say that I explain things in simple terms to them, leaving them feeling inspired and ready to dedicate time and energy to raising their profile online.

What inspired you to start your own business?

I always wanted to have my own business, having grown up with a self employed father. And having worked in the largest companies in the world for over 20 years, where sometimes decisions were out of my hands and creativity was diluted, I was excited to work directly with business owners, sharing my ideas to help them grow their businesses and see fast results.

In particular, I spotted a gap in the health and wellness industry where many practitioners were struggling with social media, and their business was suffering. Being into health, fitness and wellness myself, this seemed like the perfect sector to support.

I set up my business nearly 3 years ago know, the first 1.5 years alongside my corporate career at Shell International. Towards the end of 2019, I was ready to leave corporate life behind and focus on my own thing. Shortly after, Covid-19 kicked in which brought instant business as health and wellness practitioners flocked online. My clients were becoming the frontline health service alongside the NHS, which has made it an exciting place to be.

Why should our clients choose you?

I have many years experience working in multiple areas of huge global business and now enjoy translating some of that for the smaller outfit. I tend to end up working with clients for the longer term and sometimes get involved in the wider aspects of marketing and other business activities, where needed.

I am fun, patient, sporty and enjoy inspiring others and giving them just the right amount of know-how to achieve their own specific objectives. I'm an avid learner and will always be found reading about new trends in the social media world and learning how to do the latest trick.

I particularly work well with those willing to learn, and who are ready to help their brand stand out in a busy online marketplace.

Can you provide your services online or remotely? If so, please add details.

Yes, I can work remotely and online. Having worked in corporates for more than 20 years, I have a lot of experience of working globally and virtually.

Currently I provide all my services through Zoom, backed up by phone calls and emails. Where distance allows, I will travel to work alongside you on a pre-agreed basis.

What changes have you made to keep your customers safe from Covid-19?

Due to the nature of my service based online business, we are already Covid-19 compliant and safe.

With regards to any face to face work in the future, I have already had the first vaccine, and will have the second shortly.

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Social Media Marketing FAQs

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The cost of Social Media Marketing depends on several factors. For example, the frequency of posts you want to put out, as well as if the visual content needs to be designed in-house or is being supplied by you. The type of content you require, i.e simple text-based posts through to videos created by a motion graphics designer can also bump up the price.

Setting up and creating successful social media paid ads can also be included. Though the price of any advertising campaigns will incur an additional fee which is charged by the platform itself (such as Facebook, Twitter, Instagram etc). This is known as an ads budget.

Many companies also opt for social media management too. This means all social media feeds are monitored during office hours and customer queries are dealt with promptly on your behalf.

Content Creation
Social media marketing agencies, or freelancers, plan and create content to go out across all your social media platforms, usually several weeks in advance. The content will factor in your business as a whole to highlight your products and services, as well as any promotions you may be running. There will also be an emphasis on engagement to boost customer interactions through carefully selected content, all of which will be approved by you before it is scheduled. Social media content includes the text and any links as well as images or video. All of which needs to be optimised correctly to suit each platform.

Paid Ads
Paid advertising is a way of reaching a large number of people on social media, and can be used to boost engagement, clicks to your website or followers on your page. Paid ads run across multiple platforms including Facebook, Twitter, Instagram and Google Ads. A social media marketing agency will not only plan and launch your paid ad, but they will monitor the budget as well as the results to ensure success.

Feed Management
It is becoming more convenient than ever for customers to Tweet or message a company on Facebook rather than call their customer service line. As a result, your social media inboxes could be getting full without you realising it. An optional service provided by social media marketing agencies is feed management. This involves answering customer queries and resolving any issues or adding in bookings, depending on the nature of your business. If you own a large business then this can also include crisis management to minimise any disruption to your company or its reputation.

Social Media Marketing for small businesses
If you own a small business, then a standard social media marketing package will cover all the basics. This involves planning which days and times messages need to go out, and creating the written and visual aspects to best promote your products and services.

Social media marketing for small businesses can also include implementing SEO across all of your social media content. This will ensure your content is correctly optimised to be picked up by search engines and other social media users.

At least once a month the agency will feed back the statistics of how your posts have performed, and create a plan of action going forward.

With smaller budgets, a social media marketing agency will likely manage several client accounts at once, rather than having a dedicated team or staff member to curate each brand.

Social Media Marketing for larger businesses
If your business is a large corporation, then a comprehensive social media marketing package may be more suitable. A higher budget will allow for enhanced image and video content going out across your social media feeds, and more attention to detail will be given across all aspects.

As well as planning, designing and scheduling your social media content, the agency will set up paid ads to pull in high levels of traffic to your website. There will be greater room for keyword research, using a range of software and analytical tools to ensure your content gains significant engagement.

Feed management will ensure customers are promptly responded to, and chatbots can be implemented to answer customer queries outside of office hours.

An added benefit of comprehensive social media management is that the agency will dedicate more time and energy into getting to know your brand to best understand your audience.

  • Facebook - Over 2.6 billion people use Facebook every month, making it the most popular social media platform. Here you can create a dedicated page for your business or even a virtual storefront. Facebook management will involve creating and scheduling posts, interacting with customers and setting up paid campaigns through Facebook Ads.

  • Twitter - Twitter uses short and sharp messaging to deliver posts or paid campaigns. Social media marketing agencies focus on the use of hashtags that are appropriate to your business and any relevant trending topics to boost engagement. Twitter also benefits from having high profile accounts who may interact with your Tweet through likes and retweets which can skyrocket your brand’s awareness. Content can include text, polls, images, gifs and videos.

  • Instagram - Instagram is a visual based platform and is the perfect place to market your products or services. A social media marketing agency will take time to carefully curate your feed so it fits your brand aesthetic. Instagram is the best place to show before and after shots which can be a very powerful marketing tool across a large variety of industries. Regular posting of engaging content is needed to boost Instagram followers which will be one of the agency’s main responsibilities.

  • LinkedIn - Rather than solely focusing on followers and engagements, LinkedIn is a platform for networking and industry insights. Posting content on LinkedIn relating to your business requires a professional touch. As well as writing company updates, a marketing agency may write blog posts or business reports to share with your clients. The tone of your content will be adapted to fit a more corporate audience rather than sales as your other marketing would typically be. As a professional company themselves, a social media marketing agency will ensure the content is adapted to fit your LinkedIn audience.

Absolutely! One of the advantages of a social media marketing agency is that they are able to provide services to their clients regardless of their location. However, if you own a local business that is a niche to your area, then that might be a reason to look nearby rather than further afield so that they best understand your brand vision.

Social media marketing does not belong to trade associations like other industries in the UK. However, things to look out for are any marketing accreditations as well as being GDPR compliant. If the agency lists their clients on their website, then having a look at the kind of work they produce can be a huge indication of the quality and traction they are likely to bring to your business.



based on 31 reviews

The average rating for Bark Social Media Marketing Experts in Islington is 4.38, based on 31 reviews.

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