Eternal Consulting Ltd – Digital Innovation for Tomorrow's Business
At Eternal Consulting Ltd, we help businesses thrive in the digital age through bespoke software development, cutting-edge web design, intuitive mobile apps, scalable e-commerce solutions, and performance-driven digital marketing strategies.
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What makes a great website?
In today’s digital world, your website is often the first impression potential customers will have of your business. A great website doesn’t just look good – it performs well, delivers value, and guides users towards meaningful action. Whether you’re building from scratch or revamping an existing site, understanding the key ingredients of a successful website is essential.
✅ 1. Clear Purpose
Every great website has a clear objective:
• Inform, Sell, Capture leads & Build trust
The content, design, and structure should all support that goal.
? 2. User-Friendly Design (UX)
• Easy navigation with intuitive menus
• Logical layout and content hierarchy
• Accessibility across all devices and browsers
⚡ 3. Fast Load Speed
• Optimised images and code
• Minimal plugins or bloated scripts
• Fast-loading pages = better user experience and SEO
? Mobile Responsiveness
• Over half of web traffic comes from mobile
• A great website must look and work perfectly on phones and tablets
? Professional, On-Brand Design
• Consistent colours, fonts, and styles
• Visual hierarchy that draws attention to key areas (CTAs, products, contact forms)
? Optimised for Search Engines (SEO)
• Clean code and structure
• Meta tags, headings, keywords, alt texts, and fast performance
• Helps your site get found on Google
? Security & Privacy
• SSL certificate (HTTPS)
• GDPR-compliant forms and privacy policy
• Protection from spam and attacks
?️ Easy to Update & Maintain
• Built on scalable platforms (like WordPress, Shopify, or custom CMS)
• Non-technical team members should be able to make minor updates
? Strong Calls to Action (CTAs)
• Every page should lead users somewhere (buy, contact, sign up)
• CTAs should be clear, visible, and compelling
? Analytics & Tracking
• Tools like Google Analytics and Facebook Pixel installed
• Understand how visitors behave and what converts best
A great website combines purpose-driven design, user-friendly navigation, fast performance, mobile responsiveness, and strong branding. It should be optimised for search engines, easy to maintain, and secure for users. With clear calls to action and performance tracking in place, a well-crafted website becomes a powerful tool for growth, credibility, and customer engagement.
What questions might you ask a client when starting a new project?
? General Discovery Questions
What’s the main goal of this project?
Who is your target audience?
What problems are you trying to solve?
Do you have an existing brand or style guide we should follow?
What is your timeline and ideal launch date?
Do you have a set budget range for this project?
?️ For Website or E-Commerce Projects
What pages do you need (e.g. Home, About, Services, Contact)?
Do you need a blog, booking system, or e-commerce store?
What features are essential (e.g. search, filters, customer accounts)?
Do you have any reference websites or competitors you like?
Will you be providing the content, or do you need help with copywriting/images?
? For Mobile App Projects
What platforms are you targeting (iOS, Android, both)?
What are the core features of the app?
Will users need to log in or create accounts?
Are there any third-party integrations (e.g. payment gateways, APIs)?
Do you have wireframes or a rough idea of the user journey?
? For Digital Marketing Projects
What are your current marketing channels and results?
What are your top marketing goals (e.g. leads, traffic, sales)?
Who are your main competitors?
Have you done any SEO or paid ads before?
Do you have analytics or access to your social/ad accounts?
? Collaboration & Communication
Who will be the main point of contact?
How often would you like progress updates?
What’s your preferred method of communication (email, Zoom, Slack)?
Are there any key dates, events, or product launches we need to align with?
What do you love most about your job?
? General Discovery Questions
• What’s the main goal of this project?
• Who is your target audience?
• What problems are you trying to solve?
• Do you have an existing brand or style guide we should follow?
• What is your timeline and ideal launch date?
• Do you have a set budget range for this project?
?️ For Website or E-Commerce Projects
• What pages do you need (e.g. Home, About, Services, Contact)?
• Do you need a blog, booking system, or e-commerce store?
• What features are essential (e.g. search, filters, customer accounts)?
• Do you have any reference websites or competitors you like?
• Will you be providing the content, or do you need help with copywriting/images?
? For Mobile App Projects
• What platforms are you targeting (iOS, Android, both)?
• What are the core features of the app?
• Will users need to log in or create accounts?
• Are there any third-party integrations (e.g. payment gateways, APIs)?
• Do you have wireframes or a rough idea of the user journey?
? For Digital Marketing Projects
• What are your current marketing channels and results?
• What are your top marketing goals (e.g. leads, traffic, sales)?
• Who are your main competitors?
• Have you done any SEO or paid ads before?
• Do you have analytics or access to your social/ad accounts?
? Collaboration & Communication
• Who will be the main point of contact?
• How often would you like progress updates?
• What’s your preferred method of communication (email, Zoom, Slack)?
• Are there any key dates, events, or product launches we need to align with?
What inspired you to start your own business?
Starting my own business was driven by a desire for creative freedom, technical challenge, and the opportunity to make a real impact for clients. After working on various freelance and collaborative projects, I realised many businesses were struggling to bridge the gap between strategy, technology, and user experience. I saw an opportunity to build something better — a company that delivers not just digital solutions, but lasting value.
With a background in e-commerce, web development, and digital marketing, I wanted to create a consultancy that truly understands the needs of modern businesses. Eternal Consulting Ltd was born out of that vision — to help startups and SMEs navigate the digital landscape with tailored solutions, transparent communication, and measurable results.
Why should our clients choose you?
At Eternal Consulting Ltd, we combine technical expertise with a genuine passion for helping businesses grow. What sets us apart is our commitment to tailored solutions, clear communication, and reliable delivery — no cookie-cutter templates, no unnecessary jargon.
We take the time to understand your business goals and craft digital experiences that are both visually impressive and performance-driven. Whether it's a responsive website, a mobile app, an e-commerce store, or a digital marketing campaign — our team is focused on results that matter to you.
We’re not just developers or marketers — we’re your digital partners, here to support you at every stage of your journey.
Can you provide your services online or remotely? If so, please add details.
Can You Provide Your Services Online or Remotely?
Yes – we offer all our services both online and remotely. Whether you're based locally or internationally, we’re fully equipped to manage projects via virtual collaboration.
We use tools like Zoom, Google Meet, Slack, and email to stay connected, share progress, and ensure seamless communication throughout every stage of the project. From initial consultation to final delivery, you can expect the same level of professionalism, responsiveness, and quality – no matter where you are.
Distance isn’t a barrier when working with Eternal Consulting Ltd — we’re a remote-friendly digital agency built for today’s connected world.
What changes have you made to keep your customers safe from Covid-19?
As a digital-first company, we’ve adapted seamlessly to remote operations to prioritise the health and safety of our clients and team. All consultations, meetings, and project updates are now conducted online via Zoom, Google Meet, or email, ensuring zero physical contact without compromising on service quality.
For clients who require in-person interactions, we follow all current government guidelines — including social distancing, mask usage, and sanitation protocols — to ensure a safe working environment.
At Eternal Consulting Ltd, your safety and peace of mind come first, without any disruption to your project’s progress or communication.
Software Development
Custom software tailored to your unique business processes and goals
Web Design & Development
Engaging, responsive websites built with user experience and SEO in mind
Mobile App Development
iOS and Android apps that are fast, functional, and future-ready
E-Commerce Solutions
From Shopify to WooCommerce – powerful platforms that drive sales and simplify management
Digital Marketing
SEO, PPC, social media, and data-driven strategies that convert and retain customers