I am a personal trainer operating from Pure Gym in Canary Wharf (E14). I have over 20 years certified experience and have trained 1000’s of clients during my career. I have worked in some of the top gyms in the country including Reebok, Third Space, Gym Box and La Fitness.
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6 customer reviews
Buba Sahor
Working with Decford was the most professional and high quality experience I’ve had with a PT.
He has vast knowledge of what needs to be done to get results and he is a walking example of that as he was an example of what you can achieve if you work hard.
Toma
I had an excellent experience working with Decford. He understood what I wanted to achieve; every time I had any questions, he was there to answer all of them for me and kept supporting and motivating me to achieve my goals. Very knowledgeable and professional and I am super happy with the results I managed to achieve working with Decford! :) More...
Aurimas
From the very begining you can tell that you are working with professional in his sfere! Decford is the most passioned personal trainer which I ever met. He has a lot of interesting facts about sport and diet and of course huge knowledge at his work! All together it turns to the great results for his clients! Only the best recommendations! More...
Osh
Amazing PT! Genuinely cares about getting you results and goes the extra mile with every session. Decford is the first PT I’ve worked with that has been able to simplify nutrition advice in a way that makes sense - and this was important for me. He’s #1 at what he does. Thank you Decford!! More...
Tim
Fantastic personal trainer! Worked with him for many years, I’d highly recommend him! One of the best in Canary Wharf for sure 😃
Jaz S
Decford trained me for a number of years, and it only came to an end because I moved job and location. He did an amazing job with me - he took me from doing no exercise at all and with poor nutrition and got me in shape for my wedding. I went from around 80kgs to just under 70kgs in a short space of time, building my strength, mobility and flexibility throughout. His advice on nutrition was practical and sound. He kept the sessions interesting and mixed up the exercises, teaching technique and form throughout. He's supportive and got me to feel more confident and motivated. The sessions with him flew by as he's a very easy person to get along while also being professional. My wife ended up training with Decford too and he helped build her confidence, technique and knowledge of weight lifting in a short space of time. I fully recommend him to anyone looking to train! More...
How do you help your clients achieve their fitness goals?
As a personal trainer, I help my clients achieve their fitness goals by providing a personalised approach that focuses on their unique needs, goals, and lifestyle. I start by understanding their objectives, whether it’s weight loss, muscle building, or overall health improvement, and then design tailored workout programs to match - using my own interactive app. I emphasise proper technique to ensure safety and maximize results, while offering nutritional guidance to support their efforts outside the gym. Beyond the technical aspects, I focus on keeping clients motivated and accountable, celebrating their progress along the way, and helping them develop sustainable habits for long-term success.
What’s the secret to getting the body of your dreams?
The secret to getting the body of your dreams lies in consistency, balance, and a tailored approach that works specifically for you. It’s about combining effective, goal-specific workouts with proper nutrition, sufficient rest, and a positive mindset. There’s no one-size-fits-all solution—success comes from creating a plan that aligns with your goals and lifestyle, while staying committed to the process. Progress may take time, but with the right guidance, accountability, and effort, achieving your dream body is entirely possible.
What do you love most about your job?
What I love most about my job is the opportunity to build meaningful personal relationships with my clients while guiding them toward their fitness goals. Seeing their incredible transformations—not just physically, but mentally and emotionally—is deeply rewarding. I value the trust and connection we build as we work together, and I take pride in being a source of motivation and support in their journey. Knowing that I’ve helped someone improve their confidence, health, and overall quality of life makes this job so fulfilling.
What inspired you to start your own business?
I started my own business because it gave me the freedom to help my clients the way I truly wanted to as in a lot of cases you have to follow the protocol and rules of a company.
Running my business the way I like allows me to focus on personalised, results-driven programs that align with their unique goals. I wanted to create a space where I could fully dedicate myself to their success and make a real, lasting impact on their lives. (20 years now)
Why should our clients choose you?
A client should choose me because I bring over 20 years of certified experience, specialising in body transformations ands fitness plans. My approach is tailored to each individual’s unique goals and lifestyle, combining effective workouts with expert nutritional guidance for sustainable results. I pride myself on building strong personal relationships, keeping clients motivated, and providing unwavering support every step of the way. My ultimate goal is to ensure every client feels empowered, confident, and achieves lasting success.
Can you provide your services online or remotely? If so, please add details.
Unfortunately I’m too busy with one to one clients. Also my passion is working with clients on a one to one basis. The only time I work remotely is when I’m on holiday as they will have access to their programs on my app.
What changes have you made to keep your customers safe from Covid-19?
In 2024/25 I prioritize my clients’ safety by maintaining high hygiene standards as a general practice regardless and adapting to any necessary health guidelines. Equipment is cleaned thoroughly before and after use. My goal is to create a safe, supportive environment where clients can focus on their fitness goals with confidence and peace of mind.
Personal Training
1 hour 1-2-1 personal training
