Surge Marketing
Scarborough, North Yorkshire
Scarborough, North Yorkshire
I provide professional digital marketing and web services. I started out in PR (sorry about that) and then got a first class degree in Internet Computing.
Nowadays that means I can write great copy that's both persuasive and gets you listed nicely in Google and I can handle all the technical bits and pieces that make SEO work.
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What makes a great website?
Great websites don't just happen, they are crafted and optimised.
Online, people are goal oriented. They've come to your website for a reason and if anything gets in their way they'll be gone. So a great website is designed, built and written by people who know their visitor and can guide them to the information they need. If along they way some information is traded, or even money, all the better.
What questions might you ask a client when starting a new project?
Why do you want search traffic?
Why now?
I mean, https://www.surveymonkey.co.uk/r/D3QQC3P is the real answer to that :-)
What do you love most about your job?
Honestly, I believe marketing changes the world for the better. Bad websites and sales processes that don't work, they are not good for anyone. So it's nice to help develop online content and code that forms part of a good, focussed marketing system that help clients satisfy customers and live sustainable lives (financially, I mean, but also more generally), especially if they are small businesses or sole traders.
What inspired you to start your own business?
The PR company I built ended up with 17 staff but honestly, the bigger it got the less I enjoyed it. I ended up managing a company rather than doing marketing and it turned out marketing is what I love. So .. I became a freelance marketer in about 1998 and I've worked for myself ever since (in 2000 I took the time out to get a degree in Internet Computing, so I mix computing and tech) (first class, since you ask).
Why should our clients choose you?
Because of my breadth of experience and capability. With my background in PR, as a long-time marketing copywriter and with in-depth knowledge of search engine marketing .. that's the secret sauce I can bring to your website project.
Also because I'm a rounded marketer. I can drive traffic to your website, optimise your online sales process, create automated email systems and so on. All that's for another day, but it's there if you need it.
