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Commercial photographer helping brands and agencies help promote their products and services throughout the UK


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Understanding the clients brand and what they want to achieve, then using great lighting, a sense of humour and fun, and some awesome photoshop skills in post.

What's your business all about?
Who's your ideal client - and what would they expect you to look like?
In a perfect world, what would your website's photography look like?
What's the priority - cost or quality?

Meeting fantastic people and helping them realise their vision
Variety - I shoot many different businesses and they are all different
Flexibility - I shoot on site, so I can go to almost anywhere which means I get to see all kinds of people and places
Creating a WOW factor
Seeing my work used on client's websites

The freedom to be myself and work how I want
To work for people I like and share my values

It's a mix of experience and results - I like to enjoy what I do and involve clients as much as possible in the creative process, even those who are "cameraphobic" say they had a great time after a shoot. That's the McFade Experience.

The results are images which you love, wow your clients, get you more clicks and clicked before your competition, and bring in more business.

People can't "unsee" that first photo on your website - first impressions last, so a McFade image will definitely give you a headstart on the rest