Loading...

Please wait ...

ICTADVISOR LTD logo
I

ICTADVISOR LTD

Glenrothes, Fife

(9)
1 hire on Bark
ICTADVISOR LTD logo
I

ICTADVISOR LTD

Glenrothes, Fife

(9)
1 hire on Bark

About

From the outset we look for the business owner that is serious about their business and its long term future and willing to put in the time and effort to work with us and help you make your website project succeed. From the beginning we go from planning, to mapping out the websites specification brief, to having renowned Internet Marketing Practitioner Brian Mathers a Pioneer of the Internet Marketing Revolution with 20years experience.

More...

Reviews (9)

Leave a review
J
30 September 2019

I have been lucky enough to receive some excellent advice from Brian regarding the outdated tool we were using to create the website for my small business, tips on how to increase visibility plus valued help and suggestions on the general look and layout of the website. His advice was spot on and has absolutely transformed the look of our website into something I'm now proud to share. Thank you Brian for your help and genuine desire to help small businesses to succeed and become more visible in the vast online market! More...

T
4 February 2019

We worked with Brian on a one to one basis to look at our website / google strategy and how we can optimise our site and our content. Brian was so helpful, enthusiastic and always went beyond our expectations. We've now got a thorough and detailed action plan, a lot more knowledge under our belts and a mentor that we can turn to when we're a little bit overwhelmed! Thank you Brian! More...

S
4 November 2018

Brian has been doing the SEO for our company ,Avatar Vehicles, for the last 3 years and is absolutely excellent. His passion, professionalism and positive attitude are only beaten by his massive knowledge of the SEO subject and Google in particular! Highly recommended to anyone who has a website of any shape or size! More...

D
4 August 2018

Brian is a first class Advisor, I have no hesitation in recommending Brian and his company to anyone. One of the few guys out there who take pride in the fact that they want to know everything about their own craft so that they can pass said knowledge on to those who will listen. Keep up the good work Brian, I certainly benefited from our 1 - 2 - 1 sessions.Best wishes,Derek More...

A
4 June 2017

Brian - excellent advice, practical help & mentoring, to help us here at Backhouse of Rossie, we very much look forward to working with you in the future. Andrew Thomson Director

S
4 June 2017

I must say a massive thank you to Brian and Jim at ITC for the outstanding service I have received in the five months I have been a client. My last SEO company were not delivering for me so I decided to look for a new company, this is a daunting task as I didn't know where to start, after calling a few company's I found out that most were not prepared to entertaine me without 1k per month and offered no promises of better results than my current bottom of page one results.I wanted to make sure I picked a good company to stay with long term so I set about my research, the thing that attracted me to Brian was all the Google links and conventions he had carried out, the seminars and connections with well respected figures at Google in America were really encouraging, I decided to leave my current SEO company and they took the news very bad and pulled down my site totally erasing this from Google, to say I was shocked was an understatement, I made contact with Brian and Jim who automatically set about getting me back on line and building me a new site and really put in the hours for me, the hours and time spent on this did not reflect the invoice they sent me and I couldn't have thanked them enough, since Jim has built me a new site my SEO is better than it was previously before I left and it's only been five months which is unbelievable, I had originally thought I wouldn't see any difference for at least 6 months but things are moving very quickly to the top of Google, my phone has began ringing again more than it ever was before and Brian has told me that this is only the beginning!! It's great to be involved with a company who want to push the boundarys to achieve the very best results for there customers, Brian's right hand man and web designer has been incredibly maticulous in his approach to building my site and I can't thank both enough, I know that customers usually only leave a review when service is really bad or exceptionally good and I'm pleased to say the latter very much applies here, all this work from ITC has been carried out for the same manageable monthly payments as I was paying me previous company ( good riddance and I will not name them ) Brian also runs an online excellence course which trains you to do your own SEO and look after your site but I want to carry on with Brian running this for me as he is the best in the buisness, with all the changes Google has daily he always seems to be one step ahead and prepared for anything.Thanks Brian and Jim and I look forward to continuing the journey to see how far we can go.Regards Stuart Hill Director Midlothian Roofing Services LTD More...

A
4 June 2016

Brian is the consummate IT professional. He has provided excellent support for a range of small to medium businesses in Fife to very good effect. His prompt follow-ups, detailed analyses of website set-ups and connectivity and providing easy to understand and follow instructions for clients is exactly what these businesses need. For many, the success of their business hinges on the success (or not!) of their website and on-line presence - Brian Mathers at ICT Advisor Ltd is an industry leader. More...

C
4 June 2016

We were introduced to Brian Mathers through Business Gateway Fife, and over the past 6 months Brian has provided a complete range of Web Marketing support skills to our company. We have been impressed with his depth of knowledge and professionalism in his approach to taking our company’s Web Marketing to the next level, with easy to understand tools and techniques we have been able to develop good practices and increase our ranking to boot.We are extremely happy to recommend Brian to any company looking for this type of support. More...

C
4 June 2016

Great job! Thanks Brian for all your help. I have been extremely impressed with his amount of knowledge and your approach to taking this subject above and beyond our current capability. I am will be actively recommending Brian to any company looking for this type of support. More...

Photos (9)

See all

Q&A

First impressions of your website will matter. Visitors to your pages make judgements about website credibility in less than a minute. But web design is not art. Web design helps people find answers, take action, or complete a task. Many websites are now decades old, and some have collected huge amounts of clutter along the way. If you are redesigning an existing website, start with a clearout and focus on what’s important by mapping key customer journeys.

Emphasis will be on having great content and if you can stretch to having video included on your landing pages that can lift conversion by up to 200%.

Navigation has to be simple. Keyword Research is a requirement right at the project start. It is essential to understand the persona of who you are trying to attract and how they think. It is also important once you have those keywords to have a look at who the competition is in the marketing space you are hoping to enter. This will help provide a shopping list of what your website might need or not in order to enter that competitive space.

Treat your website project like you are investing in your own racing car, you are building it not for it to look shiny, but to win races i.e. convert visitors into customers. And, you want to be able to work your website and not buy some complicated enterprise level website management software solution that is to complex and only for the likes of a business that needs 500 people to all be inside working on the websites pages. Remember, you are maybe a one man business or just a handful of you, and you don't want to spend the next 3 years trying to learn a system that is complicated, you want a website to get out there and make money for your business.

The most important starting point is the factors that could be outside the website designers control that holds your project up.
Your domain names, who registered them,?
Where are your domains residing right now and who holds the Control Panel access?
How reliable is the hosting you have purchased and if you have a website now how reliable has the 'Up Time' of your website been?
If you have a website already and have fell out with the previous developers are they likely to make it difficult to migrate your website to our hosting servers if this becomes a requirement?
Do you have content, images etc for your website?
Are you going to be involved in populating the website, especially if the project is an ecommerce website?
If answered Yes to the previous question - can you cut and paste? I know - but it is amazing how many people cannot do this. Can you crop images etc.? How do you see the management of the site pages after build and launch? Are you going to be doing this?
Are you aware you need two budgets here - a build and design budget and a marketing budget.
Are you aware that no matter how many pages you think your website needs - it is going to need more. Take 1 keyword search term, do you know there could be 300 to 5000 variations of that term. You need to know how to make use of your landing pages and set them up as mouse traps to capture your prospect.

I have been leading my web design teams for 20years.

I lead my web design and marketing team because I am the marketer with your goals at the forefront of all we will do together.
What I have learned in 20 years of delivering successful websites for clients is that you don't allow the designer or the programmer to lead the project. They are techies, not trained in how to sell!!
What you are trying to do with the website is have it make money for your business.
The excitement therefore I get is in being very much part of your journey, believing in what you do and wanting you to succeed.

Your website to me is a racing car.
Together as a team, you will drive the website because nobody knows more about the business you are in than you yourself.
But you need track-side mechanics with the skills and expertise for your website to bring you traffic x sales = conversions.

So what I love is seeing you achieving this.
But......and this is a big but...marketing a web page has a cycle which is governed by 4 things TIME | RESOURCE | KNOWLEDGE | BUDGET.
All of these factors will depend on how fast you will go around the track with your website and win races (sales). However you need to understand search engines, you need to understand how to plan a website campaign as in this industry a web campaign is on average a 90 DAY cycle sometimes 180 DAYS. We can explain all these things and more if you hire us. It is good to talk first to ensure you know exactly what you want and how we will deliver that and then set realistic goals as to when you can begin to expect achieving sales.

I started this web design and internet marketing business after spending 22 years in the Command Team of a Submarine and using the Internet when it was just Yahoo, long before Google came along.

The role in my submarine I had involved analysis, finding out the 'what if' and working out how to win.
The concept of what the Internet has become, I saw back then, and decided when I career changed this was the industry of the future.

But I also had a passion for seeing the smaller business succeed inside this internet world, because they don't have the knowledge or the budgets like the bigger players do. My father had a business when I was driving submarines. I watched what I called Snake Oil Salesmen come and sell dad technology which in lots of cases he was not needing. But I saw this Snake Oil guy just getting his commission fees because he talked dad into buying something he did not need.

If you buy a website solution from me here is how our relationship works. You have to know what you want, you have to know why you want it, and you have to know you are going to benefit from having it, and you have to take some time learning about what you have bought to get the most out of it.

Now what do you want your website to do? OK, I can help you with this, talk it through, ensure you are buying what you need and not just getting a website with a whole lot of ADD ON'S you might not need, and so you get the most out of what you have to spend. Let us not spend that what you have and it just fritter away.

Having remained in this business for 20years now is testimony to the dedication I have towards delivering what I enjoy getting up every morning to do.
I can share some great testimonials which often I am very humbled by.

Just like when I was driving submarines, I have chosen my collaborative team that is around me over the years carefully.
They have to know what I need to ensure you get what you want.

I will set realistic expectations with you, because my 20years in website design and marketing has taught me a lot as to how long it takes to have a successful website.

I still have clients who have been with me for over 10 years and more, because they trust me, they also respect the network of people who are sitting behind me to help their business succeed. Some of the people on my team are evangelists to Search Engines like Google.

Take my main business partner he is author of a book Internet Marketing An Hour A Day and together we also put out a book called Wired to Be Wowed.
We are both passionate that you are not swayed by what we call Shiny Object Syndrome.

We don't just build websites, we don't just do your marketing, we also mentor, we train, we knowledge transfer our experiences and what we learn from working with all sizes of business that need a website.

I am also a Google Partner which means if you come with us you can be involved in Google Hangout Sessions online talking about - Your Business and how it is performing with us and you get input from Google guy who hangs out with us.

It is important we dedicate our time to you, but in return, we want to see commitment and that you are serious about your business and your website. If you are, then welcome to the complete digital marketing solutions that we can offer you and will make affordable to you.

Twitter