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Somethingpreeti Creative  profile image
S

Somethingpreeti Creative

Middlesex

Visit: www.somethingpreeti.com for full portfolio of work. Brand & Communications Designer with a social conscience. Helping businesses to GROW, REFRESH and EXPLORE their brands, through powerful creative communications that work both online and offline. To attract their ideal clients and meet their goals in an ethical and sustainable way. The way I do this is by providing creative direction, implementing design concepts and delivering at a high standard for brand related solutions, such as logos, brochures, advertising campaigns, website design and for video. Whether you are starting a new business, needing a brand refresh or want to explore other creative ways to engage your audiences, Somethingpreeti Creative offers you three distinct packages that will make you feel confident about your brand and help you achieve results. GROW - Startups clients -------------------------------- Want to look professional? Want to reach your ideal audience? Want to appeal to investors? Build a strong clear and consistent brand from day one. REFRSH - SMEs & Larger clients ----------------------------------------- Is your marketing fading? Sales drying out? Logo out of date? A rebrand or brand refresh will help you reach new clients, partners and investors. EXPLORE - Any size business clients --------------------------------------------- Want to push your brand to the next level? Want to be a mover and shaker in your industry? Sustain your brand and create exciting marketing communications that will get heads turning. Please visit my website for a full range of my services. https://www.somethingpreeti.com/services And save yourself a lot of time and money by creating quality brand and communications materials from day one. Somethingpreeti Creative. 'Creating ideas to power your marketing'.

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Describe your creative process.

I offer 30 mins FREE consultation phone call and guidance to help fill in the creative brief.

1. I spend time with a client to fill in and send me a comprehensive brief
2. Once the brief is filled, I Identify the aims and objectives and scope of work
3. Provide you with a quote/s and timeline to sign off

No. 4 to 7 includes client and designer review of the project, eg, feedback and amendments.

4. Present back to you with an initial look and feel concept/s
5. Develop your chosen concept/s and send back to you for sign off
6. Finalise your chosen concepts for online or offline approval
7. Provide you with the final files to own (Once final invoice payment is settled)

What information do you need from a client before you can start work?

• Comprehensive written brief (Fill in one of my briefs or send me one they have already written)
• Timescales (deadlines)
• Budget if known (not a problem. As I can provide quotes)
• Brand guidelines + logo assets (If already existing)
• Photography and illustrations if available
• Copy if required in word format
• Any supporting information to the brief
e.g. previous designs, campaigns or facts

What do you love most about your job?

• Learning about what makes businesses tick
• Learning about what kind of customers they want to attract
• Finding creative solutions to their problems and opportunities
• Helping businesses to create quality marketing materials that have a strong and consistent brand presence.
• Working directly with people who are passionate about their businesses
• Learning new aspects of design - you never stop learning

What inspired you to start your own business?

I've always been a people person and wanted more exposure to work closely with the leaders and marketing teams of Startups, SMEs and Not-For-Profit organisations.

As a Designer I love working directly with client and help them express and communicate the vision of their business, products and services in a visual and meaningful way. Create ideas that has a purpose and measures success. So that their business communicates clearly to their customers and creates lasting, memorable and trusting brands.

Why should our clients choose you?

I have over 20 years agency experience as a Senior Art Director, Graphic Designer and now a Brand and Communications Designer.

Accomplishments
Worked for over 25 years in design and advertising for London based firms.
Won industry awards for best recruitment adverts, video and integrated campaigns. (1994 – 2016)
1 CIPD Awards - Best brochure, Lucent Technologies.
2 RAD Award - Best Print Advertisement for Local Government, LB Hounslow. | Best Diversity Initiative - Barkers.
1 Folio Award - Best Diversity Initiative - Barkers
3 CIPD Nominations - Honda. Slug & Lettuce. CRUK. Syntegra.
2 PPMA Award - LB Hounslow. Havering Council.
1 ONREC Award - Best Public Sector website, Croydon Council.
2 AGR Conference Awards - Best Exhibition stand - Barkers. | Best Exhibition stand - Cancer Research UK.
1 Telly Award – Silver – Baking video – Unilever
1 Stevie Award for best video – Bronze and Silver – Freedom from Torture

Networks
LinkedIn - https://www.linkedin.com/in/preeti-nayee-08852912/
Twitter - @somethingpreeti
BNI – Business First (Stanmore)

Testimonials - https://www.somethingpreeti.com/testimonals

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Graphic Design FAQs

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Having fantastic visual design can really change how your audience (or customers) view you. In fact, great graphic design goes way past just making things look good. As well as a strong visual impression, brilliant graphic design enables you to amplify your efforts and get your message across in a way that will make people take notice.

Making the correct first impression is vital. With great design principles, you can create an image of your company that stays in the mind of your audiences. Add to this a consistency across all of your materials, and you will quickly be able to build trust in your brand. As well as communicating with your audience visually, you’ll be able to convey your values. Things like having a well-defined logo can be the first step towards perfect brand recognition.

It is well known that we are very visual creatures. Having the right content, designed in the right way, can really encourage your audience to learn more about your business. Being able to express ideas visually can also help to break down complex content that can be difficult to get across with words alone. This combination of benefits allows you to build a great relationship with your audience over time. This can transform into growth for your brand or increased revenue (depending on your goals).

When it comes to choosing your graphic designer, make sure you are clear as possible about what you expect from them. It’s best to write a detailed brief with background, details and timelines on your project. Giving them the relevant background information will attract the best talent possible for your brief.

Make sure to share details about your company, what you wish to achieve and any qualifications you think are necessary for the role. Explain any deadlines and things they may have to work around to make sure their understanding of the job is as comprehensive as possible.

It can also help if you understand a little bit about design yourself. Without going into too much detail, you can research what skills you would need for a particular job. After getting your head around some fundamental concepts, you can ask your candidate some questions to see how they respond.

This could be about past work they’ve done, or it could be about something you are wishing to create from scratch. This will give you a good idea of how they come up with solutions. You may even assign a trial project to complete – as long as this trial is paid for.

Talking to your potential designer on the phone is also useful. This way you can get a great understanding of how you will communicate together and whether you see eye to eye. Be sure to ask your candidate what they will need from you as well. This will help your project to go smoothly and result in the best possible outcome.

The different kinds of graphic design and their complexity will greatly affect how much you can expect to pay. Graphic designers create a huge array of content – from posters and flyers to websites and logos. Some of these graphics are used for film or TV, while others find placement within ads. Graphic designers mix both skill and creativity, while also being able to communicate with clients in an effective manner.

In a word, yes! Graphic design can be carried out remotely, so as long as you're able to discuss the brief with your expert over the phone or via video chat, then you're good to go.

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