In the rapidly changing environment of 2020, it’s never been more crucial for businesses to build an online presence. But with so many brands jumping on the digital bandwagon, how can you set your website apart from the rest? Web design is a fast-moving industry and it’s not always easy to keep up with ever-changing trends. Is your website looking a little stuck in the past? Bring it back to life with this year’s hottest web design trends! Or if you need to build a website from scratch, why not hire a web design expert to bring your vision to life?
It’s safe to say there’s been a lot of buzz around dark mode. Whether it’s on your mobile, laptop, or twitter account, you’ve probably seen dark mode somewhere this year. As a concept, it couldn’t be simpler – an option that lets you change the background colour of your application to black. But don’t let its simplicity fool you – its sleek appearance and modern feel has meant that dark mode has dominated everyone’s screens this year. There’s more to it than visual appeal, too. Dark mode helps to protect your eyes from the glare of computer and telephone screens. Trendy and comfortable – we’ll take that.
When it comes to lettering this year, think big, bold, and beautiful. It’s a crowded online marketplace, which makes it difficult for customers to remember your website. One of the easiest ways to be memorable is by simple, oversized lettering. It helps hone in on your core message, drowning out other unnecessary clutter. And guess what – remembering your website makes customers more likely to return to it. A winner all round! If you want to take it up a notch, why not replace images with lettering? Letting the text do the talking is a compelling way to get your message across.
Lots of whitespace
If you’re wondering what whitespace is, the clue is in the name. It’s the gap between content on a website – so anything filling the space between images, graphics and text. Whitespace might seem simple, but it’s a powerful web design tool. It creates a fresh and tidy looking interface, draws attention to call-to-actions, and highlights the key message of your website.
Solid colour blocking is a classic style that’s made a come-back in 2020. Put simply, it uses bright, vibrant colours to separate the page of a website. So if you’ve got lots of messages you wish to convey on one screen, this is a visually appealing and simple way to display it.
Divide and conquer – that’s the idea behind the split-screen layout. It lets your website display multiple bits of information on a single page, meaning that everything is tidied and organised in one place. The result? It’s slick, clear and simple to navigate for users.
Have you noticed that tech gadgets are getting smaller? With Apple watches and the like soaring in popularity, web designs have had to change to fit the mould of these much smaller interfaces. That’s where minimalist design comes in. It reduces design elements down to the basics to accommodate tiny screens. A minimalist design will typically have very little information on display, making use of the full-width of the screen. For a striking minimalist design, opt for vibrant colours, bold typography and plenty of whitespace.
Voice User Interface is a handy tool that lets users interact with a website using voice commands. It’s a dream for user experience due to the simplicity of browsing that it offers website users. Think of it as an Alexa device for your website.
Whichever web design style you choose, always make sure that it represents your brand identity and the key message you want to get across. After all, your website is one of the first things a customer reacts with, and first impressions count.