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Total Marketing (Total Guide to/Marketing + Total Business Network)

Multiple locations

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About

Looking for powerful, proven ways to promote your business and generate real results?
At Total Marketing, we are a multi award winning, full-service digital marketing agency that helps businesses grow through targeted, creative, and data-driven strategies.

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3 hires on Bark
9 hour response time

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Reviews

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Q&As

The diversity - we work with businesses of all shapes and sizes of all sectors from national brands like Papa Johns to local attractions including Westonbirt to local small businesses including hair salons and restaurants. Every day is different and we love the relationships we have with our clients.

Also with digital marketing trends change all the time so we can never possibly get bored.

I also personally love the flexibility of running a digital business, being control of my own destiny and being able to work effectively from anywhere.

I lived in Bristol and worked in Swindon at a local media agency and was astonished that there was only truly useful local online information sources in London at the time and even those were just focussed on either what's on or business.

Just because you run a business, doesn't mean you just want to find local business news, right? You want to find where to go for sunday lunch, local events, where to take the kids a the weekend but also where the local networking events are.

A health scare gave me the kick I needed to put my ideas in to action, the idea was born in Autumn 2011 and the first Total Guide to site went live in March 2012.


We have a 96% client retention rate, 97% excellent Trustpilot score and are most proud of the strong relationships we have with our clients. We have become great friends with many of our clients and care about the people behind the businesses.

As well as being highly experienced in digital marketing and local advertising we are above all genuine and if we have an enquiry that we feel isn't a good fit or would be better suited to another agency we will be completely honest and upfront.

We take great pride in the results we deliver, our client communication and our relationships and reviews.

Yes, we have staff across the South West and you can either have face to face visit with staff, Zooms or fully remote - whatever suits clients individual needs.

We work from a Hybrid office and only need to meet face to face if preferred.

Services

Location-Based Marketing with Total Guide to

Reach your ideal audience through our powerful local platforms in Dorset, Wiltshire, Bath, Bristol, Cardiff, Reading and Manchester.

Tap into our highly engaged website, social media, and email audiences to promote your business to a high-quality, relevant local audience across our Total Guide to locations.

Our multi-channel approach includes:

Brand awareness and display advertising
Content marketing and editorial features
Targeted social media posts, stories, and reels
Email marketing campaigns to our opted-in local subscribers
Inclusion in our top ranking guides and content
Inclusion in our events calendar
Option to run site and social competitions
Product and business launch campaigns

We’ll ensure your business stays top of mind with the people who matter most—your customers.

And the added bonus? Google loves backlinks from trusted, high-traffic sites like ours. So, alongside increased visibility, you’ll see an improvement in your organic search rankings, too + exposure on our social channels and to our email subscribers.

Let’s put your business in front of the right people, in the right places.

We can either help you tap in to our social media audiences or help train you up to manage your own or manage your accounts for you.

- Social Media Creation and Optimisation
- Social Media Training and Strategy Development
- Social Media Management or Part-Management (recommended)
- Outreach on our social channels (Instagram Reels, Stories, Posts, Facebook posts and ads/boosts, Tweets, LinkedIn posts on our B2B pages and groups

We can help you tell your story in an engaging way through video creation for you to use and promote on your own channels.

- Staff Interviews
- Company overview
- Event videography
- Instagram Reels
- Facebook Lives
- Drone photography

Use our data and top email software (Dotdigital) to directly reach your target audience

- 72k+ South West subscribers
- 18k + South West B2B subscribers
- Dedicated email campaigns
- Email newsletter insertions
- Use of our software with child accounts
- Average 32% open rate, 9.7% CTR

🚀 SEO & PPC Services – Flexible, Data-Driven & Results-Focused

At Total Marketing, we help businesses increase visibility, drive quality traffic, and generate leads through expertly delivered SEO and PPC services.

Whether you’re looking for ad-hoc support on a specific project, or an ongoing retainer for consistent growth, we tailor our services to suit your goals and budget.

Our services include:

🔍 SEO Audits & Reporting
We start with a full site audit to identify opportunities, technical issues, and content gaps—providing clear, actionable insights and monthly reporting so you can track progress.

📈 SEO Management
We offer a comprehensive SEO strategy covering all key areas to improve your organic performance and help your website climb the search rankings.

⚙️ Technical SEO
From site speed to indexing and structured data, we ensure your website is fully optimised for search engines behind the scenes.

📝 On-Page SEO
We optimise your content, meta data, internal linking, and page structure to improve relevance, readability, and rankings.

💰 Pay-Per-Click (PPC)
Want fast results? Our Google Ads and paid social campaigns and re-targeting are data-driven, continuously optimised, and focused on ROI.

Tell your story. Build your brand. Get seen.

At Total Marketing, we create content that captures attention, communicates your message clearly, and converts browsers into buyers.

Whether you're a start-up looking to make your mark, or an established brand ready to elevate your voice, our Content Creation and PR services help you stand out in a crowded digital landscape.

Content That Connects

We craft powerful, engaging content tailored to your audience and goals. This includes:
Website copy that converts
Blog posts that boost SEO and authority
Social media content and reels that spark engagement
Press releases that get published
Email campaigns that drive action
Video scripts and voiceovers that bring your message to life
All content is optimised for search engines, tailored to your tone of voice, and designed with your audience and KPIs in mind.

PR That Gets You Noticed
We don’t just write – we get you featured. Our team has long-standing relationships with journalists, bloggers, and influencers across lifestyle, business, regional, and industry press.

We can help you with:

Writing and distributing press releases
Pitching your story to media outlets
Gaining local and national coverage
Securing interviews, features, and expert quotes
Managing influencer campaigns
As the team behind the successful Total Guide to online media platforms (with over 350k monthly unique users), we understand both sides of the PR coin—what editors want and what brands need.
We also work alongside our in-house video, SEO and social media teams to amplify every campaign, giving your content and stories the reach they deserve.

AI & Automation Training & Consulting
Smarter Marketing Starts Here
At Total Marketing, we help businesses harness the power of AI and automation to save time, boost productivity, and accelerate growth.

Whether you’re just starting your AI journey or looking to upskill your team, our training and consultancy services are designed to make AI simple, practical, and effective for your business.

What We Offer:
AI & Automation Training
We deliver engaging, jargon-free training sessions tailored to your industry and team. Perfect for marketing teams, business owners, and entrepreneurs, our training covers:
How to use tools like ChatGPT, Canva AI, and automation platforms
Prompt engineering for content creation and productivity
Creating automated workflows to reduce manual tasks
Real-world examples and hands-on exercises
Confidence-building and creative application

AI Strategy & Consulting
Want to integrate AI into your business but don’t know where to start? We provide expert consultancy to help you:
Identify AI tools relevant to your business
Streamline internal processes using automation
Improve efficiency across marketing, sales and admin
Train your team on safe and effective usage
Stay ahead of the competition with future-proof systems

One-to-One or Team Training. In Person or Online.
Our sessions are delivered by marketers who actually use AI daily—so everything we teach is practical, not theoretical. You’ll leave with real skills, real tools, and a clear plan for implementation.

Whether you’re after a one-off workshop, a group session, or ongoing support—we’ll make AI work for you.

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