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The average price of Social Media Marketing Experts in West Yorkshire is £375 per month

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I’ve been working as a freelance social media consultant for almost 7 years now which in social years is about 30! During this time, I have worked with a variety of businesses from sole traders to international retailers resulting in a diverse network of clients, campaigns and experience. Over the past year I have focused on becoming a specialist in Facebook and Instagram Advertising campaigns, however, I am qualified to offer assistance in many areas of utilising social media marketing for business purposes. Primary job responsibilities include: Planning, execution and management of social media advertising campaigns, specialising in Facebook and Instagram marketing. Auditing new client social media strategies and offering advice, implementation and management of improvements. *Example – I was employed by international shoe retailer Loake Shoemakers as their social media consultant in March 2017. I reviewed the strategy including the budget, content and audiences targeted, as well as recommending and executing a new approach. Results of the annual review revealed that the Facebook global community had increased by 63%, the UK community by 162% and Instagram following by 123%. Website visits from social sites had also increased on average by 151%. The online conversion rate also rose by more than a third during this time period. Content creation for profiles and advertising campaigns (images and/or videos). Monitoring and understanding of new features and developments e.g. Facebook Business Manager, use of the Facebook Pixel, new advert formats, targeting capabilities, location pages for stores, and implementing user-generated content website tools. *Example – I recommended and managed the rollout of Facebook Location Pages for several Loake Shoemakers stores throughout the UK (14 in total). The recommendation was approved in 2017. The Location Pages were created, admin access for the store managers arranged, with advice and support provided throughout. I have administered local advertising campaigns driving footfall in to the stores. Training organisations and/or individuals on the opportunities social media provides, setting up company social media profiles, managing the online presence and/or advising in-house staff how to do so, creating documents to support the training given.

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What do you love most about your job?

I’m delighted to say – I love my job. On a daily basis, I get to be creative, work with different people, explore developing technology and recommend possible applications to my clients to help establish or grow their business.

Over the past several years (how time flies!), I have been lucky enough to work for and with a number of agencies ranging in size and offerings; this experience was invaluable as it gave me a overall understanding of digital marketing.

Since 2016 I have focussed on growing my freelance social media business and have now established myself as a reliable and trust worthy freelance social media consultant; working with and providing support to businesses of all shapes and sizes, from one man band startups to international shoe brand Loake Shoemakers (recently featured in the Top 50 Best British brands by The Gentleman's Journal).

I also provide support to PR and Digital agencies based in Leeds.

After working in the industry for many years I have gained a deep understanding of how social media can be applied to almost any business and situation. If you have a question, I have the answer.

Social media is a forever changing world, being on top of the game and understanding the implications is paramount. Personally, I enjoy getting to grips with the changes and the opportunities provided. Where there’s a problem – there is always a solution!

What inspired you to start your own business?

Long story. Personal circumstances resulted in me leaving the corporate world. I have been building my freelance business since I left.

Why should our clients choose you?

I love working with new businesses and helping them grow. I pride myself on being personable, trustworthy, knowledgeable and results driven. I have developed fantastic long-lasting relationships with the majority of my clients.

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Social Media Marketing FAQs

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The cost of Social Media Marketing depends on several factors. For example, the frequency of posts you want to put out, as well as if the visual content needs to be designed in-house or is being supplied by you. The type of content you require, i.e simple text-based posts through to videos created by a motion graphics designer can also bump up the price.

Setting up and creating successful social media paid ads can also be included. Though the price of any advertising campaigns will incur an additional fee which is charged by the platform itself (such as Facebook, Twitter, Instagram etc). This is known as an ads budget.

Many companies also opt for social media management too. This means all social media feeds are monitored during office hours and customer queries are dealt with promptly on your behalf.

Content Creation
Social media marketing agencies, or freelancers, plan and create content to go out across all your social media platforms, usually several weeks in advance. The content will factor in your business as a whole to highlight your products and services, as well as any promotions you may be running. There will also be an emphasis on engagement to boost customer interactions through carefully selected content, all of which will be approved by you before it is scheduled. Social media content includes the text and any links as well as images or video. All of which needs to be optimised correctly to suit each platform.

Paid Ads
Paid advertising is a way of reaching a large number of people on social media, and can be used to boost engagement, clicks to your website or followers on your page. Paid ads run across multiple platforms including Facebook, Twitter, Instagram and Google Ads. A social media marketing agency will not only plan and launch your paid ad, but they will monitor the budget as well as the results to ensure success.

Feed Management
It is becoming more convenient than ever for customers to Tweet or message a company on Facebook rather than call their customer service line. As a result, your social media inboxes could be getting full without you realising it. An optional service provided by social media marketing agencies is feed management. This involves answering customer queries and resolving any issues or adding in bookings, depending on the nature of your business. If you own a large business then this can also include crisis management to minimise any disruption to your company or its reputation.

Social Media Marketing for small businesses
If you own a small business, then a standard social media marketing package will cover all the basics. This involves planning which days and times messages need to go out, and creating the written and visual aspects to best promote your products and services.

Social media marketing for small businesses can also include implementing SEO across all of your social media content. This will ensure your content is correctly optimised to be picked up by search engines and other social media users.

At least once a month the agency will feed back the statistics of how your posts have performed, and create a plan of action going forward.

With smaller budgets, a social media marketing agency will likely manage several client accounts at once, rather than having a dedicated team or staff member to curate each brand.

Social Media Marketing for larger businesses
If your business is a large corporation, then a comprehensive social media marketing package may be more suitable. A higher budget will allow for enhanced image and video content going out across your social media feeds, and more attention to detail will be given across all aspects.

As well as planning, designing and scheduling your social media content, the agency will set up paid ads to pull in high levels of traffic to your website. There will be greater room for keyword research, using a range of software and analytical tools to ensure your content gains significant engagement.

Feed management will ensure customers are promptly responded to, and chatbots can be implemented to answer customer queries outside of office hours.

An added benefit of comprehensive social media management is that the agency will dedicate more time and energy into getting to know your brand to best understand your audience.

  • Facebook - Over 2.6 billion people use Facebook every month, making it the most popular social media platform. Here you can create a dedicated page for your business or even a virtual storefront. Facebook management will involve creating and scheduling posts, interacting with customers and setting up paid campaigns through Facebook Ads.

  • Twitter - Twitter uses short and sharp messaging to deliver posts or paid campaigns. Social media marketing agencies focus on the use of hashtags that are appropriate to your business and any relevant trending topics to boost engagement. Twitter also benefits from having high profile accounts who may interact with your Tweet through likes and retweets which can skyrocket your brand’s awareness. Content can include text, polls, images, gifs and videos.

  • Instagram - Instagram is a visual based platform and is the perfect place to market your products or services. A social media marketing agency will take time to carefully curate your feed so it fits your brand aesthetic. Instagram is the best place to show before and after shots which can be a very powerful marketing tool across a large variety of industries. Regular posting of engaging content is needed to boost Instagram followers which will be one of the agency’s main responsibilities.

  • LinkedIn - Rather than solely focusing on followers and engagements, LinkedIn is a platform for networking and industry insights. Posting content on LinkedIn relating to your business requires a professional touch. As well as writing company updates, a marketing agency may write blog posts or business reports to share with your clients. The tone of your content will be adapted to fit a more corporate audience rather than sales as your other marketing would typically be. As a professional company themselves, a social media marketing agency will ensure the content is adapted to fit your LinkedIn audience.

Absolutely! One of the advantages of a social media marketing agency is that they are able to provide services to their clients regardless of their location. However, if you own a local business that is a niche to your area, then that might be a reason to look nearby rather than further afield so that they best understand your brand vision.

Social media marketing does not belong to trade associations like other industries in the UK. However, things to look out for are any marketing accreditations as well as being GDPR compliant. If the agency lists their clients on their website, then having a look at the kind of work they produce can be a huge indication of the quality and traction they are likely to bring to your business.

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