Clarity Digital Results provides affordable web design, SEO and ongoing website support for small businesses in Cumbria and across the UK.
Based in Windermere in the Lake District, I build professional, easy-to-manage WordPress websites designed around your customers, services and business goals.
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What makes a great website?
A great website produces great results, simple as that. Of course, that depends on how you define your results. Some basics that I believe you'd want to have are:
easy to use - lets not have too many clicks before your customers gets to where they want to be.
mobile friendly - or 'responsive' as its called. Most views take place on mobiles so have your site responsive across devices.
Content - your content is what engages viewers, sell your vision and values. Too much content and your site could take too long to get that engagement.
If you're looking to sell online make it easy to buy and recommend related products. I know from my own experience if the checkout process is too long-winded I tend to give up. That might just be my impatience though!
All the above are essentials and yet none of the above matter if the world cannot find you site. So perhaps the most vital aspect that makes a great website is the visibility you create through your SEO and other Digital Marketing activities.
What questions might you ask a client when starting a new project?
When do you want it? How much do you want to spend? How much of the work do you want to do yourself? Once we've got these questions clear then I'd want to know your values, your guiding principles - what makes you get out of bed in the morning and why this new site is connected to those things. These important criteria are vital to create engagement with your target audience and will drive the marketing of your site.
What do you love most about your job?
Getting people the results they are looking for and making a difference to others. There are so many different ways of representing whats important to people through a website and finding a combination that connects with someone'e emotions is a fantastic experience.
What inspired you to start your own business?
When we bought a business that had online presence we found that the site developer had vanished. I decided to get 'under the bonnet' if you like and get the business performing better online. I had to learn Wordpress and all the other bits, SEO, hosting, woocommerce, digital marketing. Knowing that I've learnt an awful lot and yet there seems so much more to learn is a great thing for me. I love learning and understanding how to apply that learning to create results for others.
Why should our clients choose you?
I have 30 years of building excellent relationships in business. Whether I'm coaching, facilitating, project managing or developing a wordpress site, the relationship we build is the absolutely crucial aspect. Everything comes from that relationship.
Can you provide your services online or remotely? If so, please add details.
Yes, everything we do can be delivered remotely. All our wordpress services can are available. Our hosting and domain and monthly management plans are all virtual / online based. Using Zoom, WhatApp or Teams we can arrange meetings with you to get to know your outcomes. If we can cut down the amount of travelling thats a plus for both is us.
WordPress Website Design
Affordable, professional WordPress websites for small businesses that need a strong, credible online presence. Every website is built around your business and your customers, with clear navigation, useful content, mobile-friendly design and solid foundations for search. Whether you’re starting from scratch or replacing a basic DIY website, the aim is to give you a website that looks professional, is easy to use and can develop with your business.
Search Engine Optimisation (SEO)
Good SEO starts with making sure search engines can understand your website and potential customers can find the information they’re looking for. We provide practical SEO for small businesses, including website structure, on-page SEO, local search, content optimisation and technical improvements. The focus is on building sustainable visibility in Google and increasingly in AI-powered search, rather than chasing rankings for their own sake.
Website Maintenance & Support
Already have a WordPress website but need someone to look after it? We provide practical ongoing support including WordPress updates, backups, security, troubleshooting, content changes and general website improvements. Support can be occasional when you need it or provided through an ongoing care plan.
Website Visibility Review
If you’re not sure why your website isn’t getting noticed or what needs improving, a Website Visibility Review provides a practical place to start. We look at your website from the perspective of search visibility, content, structure, usability and customer journey, identifying what’s already working and where improvements could make the biggest difference. You’ll receive practical recommendations rather than an automated technical report full of scores and jargon.
Landing Pages
Need a dedicated page for a particular service, promotion or campaign? We can design focused landing pages that give visitors the information they need and provide a clear next step. Landing pages can be added to an existing WordPress website and optimised for search, advertising, email campaigns or other promotional activity.
Website Redesign
If your existing website feels dated, difficult to use or no longer represents your business properly, it doesn’t always mean starting again from scratch. We can review what you already have, keep what’s working and redesign or restructure the areas that need improvement. This can include design, content, navigation, mobile usability, SEO and the overall customer journey.
Local SEO
For businesses serving a particular town, county or region, being visible locally can make a significant difference. Local SEO helps search engines understand where you operate, what you provide and which searches your business should appear for. This can include local website optimisation, location content, Google Business Profile support and improving the consistency of your wider online presence.