Empower Marketing Ltd
Chepstow, Monmouthshire(1 Review)
In 2018, Phillips Creative and Co2st Marketing formed an exciting new agency called Empower Marketing Ltd. Whether you are a business start-up or a large organisation, we have a proven track record of developing and implementing sales and marketing strategy, projects and campaigns.
We are passionate about empowering businesses to run their own marketing activity (through training and advice) or we can provide a range of marketing and design support services so you can focus on the day-to-day running of your business.
We promise to provide honest advice, creative ideas and strong value-for-money.
Empower Marketing Ltd Reviews
Empower Marketing Ltd
Empower Marketing Ltd Q&A
What makes a great website?
A great website needs to demonstrate a strong understanding of what their target audience wants and ensure the site is as user friendly as possible. It needs to be quick to navigate and easy to establish exactly what the organisation does through imagery and clear text. In most cases it should also be easy to find more detailed information about the products/services - this could be done through informative pages, downloads or blogs. A website should represent and compliment the overall brand; plus it should have clear call to actions.
What questions might you ask a client when starting a new project?
Do you have clear brand guidelines?
Do you have a strong understanding of your target markets and/or detailed personas?
What do you like and dislike about your current brand?
Could you provide examples of the kinds of things you like (i.e. competitors websites, brochure styles etc)
Where does the majority of your business come from at the moment?
Are staff fully aware of your current marketing activities and/or company ethos?
Do you have staff in-house that can update website/social media etc or do you need on going support?
Describe your creative process.
Our creative process is very dependant on what the requirement is for every client. We don't try to fit square pegs in round holes!
What information do you need from a client before you can start work?
The more information the better! strategy documents, brand guidelines, stock images, detailed briefs, examples of other work they like or dislike. Of course some don't have that information so we can also work with a blank page!
What do you love most about your job?
We love that balance between offering creative solutions while using business acumen. Developing and implementing marketing ideas and seeing how the success of them helps grow a business is incredibly rewarding.
What inspired you to start your own business?
There is something different to do every day; from developing a website or designing a flyer through to writing a strategy or business plan. Working across a handful of sectors not only makes work varied and interesting, but each one can inspire a new creative idea a different sector.
Why should our clients choose you?
We are passionate about what we do and therefore don't just offer a 9 - 5 service as our clients customers are rarely 9-5. We also have actual experience across all disciplines of marketing, sales, PR and training - this enhances our understanding of how our work fits into the bigger picture.
If you have the resources in-house we will also empower you to run your own social media campaigns and update your own website by providing relevant training. This can help you save money in the long run.
Empower Marketing Ltd Services
Marketing and communications involves many disciplines either as a stand alone channel or a complete solution. As a team we can write and implement marketing strategy for organisations large or small. Services include social media management, advertising, website design, search engine optimisation, graphic design, marketing material, templates, brand creation, press relations, and copywriting.
Sales is often an area people try to forget, especially in small businesses. You either love it, or hate it. Either way you may need sales support if you love it, or someone to deliver sales activities if you hate it! We offer telesales, appointment booking, account management, field-based work, and sales team management.
Copywriting...publications, websites, PR and advertising
Storytelling is a major agency buzzword. It’s pretty simple really, we all want to feel engaged with the brands, businesses or charities that we support and the best way to do that is through the written word. When it’s done right, engaging content opens minds, touches hearts and is the backbone to any business with an online presence. We have worked on every type of editorial communications including biography blurbs, online features, travel reviews, entire websites, newsletters, brochures, emotive case studies, annual reviews and opinion pieces. Whether you’re a charity wanting to connect with potential donors, or perhaps a corporation looking for someone to translate heavy jargon for a consumer audience, we can write, edit, proof, project manage and post to a high standard and tight deadlines.
Graphic design...making your business look as professional as you are
Are you looking for some graphic design work to fit with your brand? Do you have a key image or message you would like to turn into a piece of professional looking marketing material? Qualified in Adobe Photoshop, InDesign, and Illustrator we can help you with your graphic design requirements.
...achieve media coverage to grow your reputation and your business Our experience in PR spans agency, in-house, independent travel PR consultancy, agency support, charity and even the PR management of a Zoo. We've worked with local and national broadcast media, local and national newspapers, sector press, women's magazines and online titles, such as Mumsnet. Knowing the media is a huge part in getting client coverage so our background in journalism comes in handy. We know how to contact editors and write bespoke pitches. Most importantly we also know what doesn't work and we'd be happy to share those golden nuggets with you. Whether you have a new brand or product to launch, or you're feeling a bit swamped and just need someone who will rock up and get things done you can rely on us to deliver.
...discover how social media can help or hinder your business. We debated about listing this as a separate service to marketing but it really is a unique beast. We love social media as we believe in its ability to connect people, create communities, drive change (and sales) and enhance loyalty. Social media for business is obviously a completely different kettle of fish compared to how personal accounts are used, and it really can make or break an organisation depending on how it is managed. We aren’t about building millions of followers just to serve egos, we are about using social media to connect with your true customers and target markets in order to create real sales and opportunity. That could come from a unique set of followers - you don’t need a small country's population to be successful online. By really engaging with your followers will help to shape your business in the future. Even if you are one of the many that thinks social media won’t work for you - ask us. We agree that social media is not right for everyone but different platforms will work for different audiences. Therefore we would encourage every business to consider social media. We can advise, set up accounts, train you to use them or manage them for you.
These days almost everyone is expected to have a website. But creating one that does exactly as you need can be a challenge. Especially because it should compliment your business tone, be user friendly, mobile responsive and easy to find on popular search engines (such as Google, in case you haven't heard of it!). Whether you want to modernise your current website or start from scratch, we can offer a range of website development services at very competitive prices. What is more, we can ensure your website is optimised for search engines, train you to update content to your pages yourselves, and provide advice on how you can improve your SERPS (see, Empowering you to understand you own site really is important to us!). Search engine optimisation (SEO) We pride ourselves on our knowledge of Search Engine Optimisation, and integrating this into our website design to ensure your website works hard for you 24/7. We can also run on going SEO campaigns for you, and empower your business to run seo activity yourselves.
Head of Marketing and Communications
The Ridings' Federation
From January 2003 to August 2017.
Running all marketing and communications across the 7 subsidiaries of education establishment, The Ridings' Federation. Key achievements include and increase of student numbers by 18% across all schools, 100% occupancy at new nursery, doubling commercial income, and over £2million worth of PR coverage in one year.
Redesigned website for Pro-Golfer Liam Bond to promote his global VIP golf breaks. Included graphic design of images, seo, mobile responsiveness, translation option for overseas web visitors and training to update the website themselves in the future in order to keep costs low. Visit www.liambondgolfbreaks.com to see what we did!
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