I’m James, a strength and calisthenics coach based in SW18, helping people get back into exercise after time off, whether that’s from injury, work taking over, or simply never having trained before.
I found fitness at university, and it certainly wasn’t love at first session, it took time to become a real, consistent part of my life.
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27 customer reviews
Victoria Watkins
I have been training with James for over 2 years now and he has completely transformed my view on exercise. He is a kind and patient trainer who also pushes me when required. His sessions are always tailored to my needs and always varied and fun. I now feel stronger at 51 than I ever have done. I would thoroughly recommend James. More...
Reviewed on Google Maps
Pia Costea
Fantastic training programme, delivered with lots of attention and rigour. It is tailored, builds resilience and strength. James is also extremly supportive, flexible and understanding to my changing work demands and international travel. I would highly recommend him More...
Reviewed on Google Maps
Mohamed El shalakani
Helped me working out my weaknesses and worked on improving them and learn how to use my core better. Really good with Calisthenics and breaking down the skill and how to build the correct strength that will help with achieving a certain skill
Reviewed on Google Maps
Bertie Rooke
James is a fantastic coach who I have worked with for a few years. I would highly recommend him!
Reviewed on Google Maps
Rose Green
I've been training with James for 10 months now and it's completely changed how I approach fitness.I'm in my 30s work a sedentry desk job, and had tried programs before but always quit after a few weeks. Life got busy, motivation died, and I'd just stop.What's different with James is the weekly check-ins. Not just when I feel motivated. When I'm tired, when I don't want to train, when I'm thinking about skipping. I’ve found thats when he's there. That accountability is what's kept me consistent for the first time in years.The training itself is bodyweight and calisthenics progressions. I train at home which is great as no complicated equipment is needed. It’s progressive movements that have really built strength. I've gone from struggling with push-ups on my knees to doing full push-ups for 10!James competed nationally in calisthenics so he knows these progressions work at the highest level, but he's scaled everything to where I'm actually at. This isn’t some cookie-cutter template. It's built for my schedule, my constraints, my life.He's not a drill sergeant. He's collaborative. We adjust the plan together based on what's working and what isn't. I'm involved in the decisions, which matters when you hate being micromanaged (which I do).He also helped me with nutrition. I eat a plant-based diet and he coached me with this and it’s massively helped with my progress.If you're a desk worker in your 30s-50s who's tired of starting and stopping programs, who wants someone who actually keeps you consistent when life gets chaotic, I'd highly recommend reaching out to James!He's based in London and does online coaching, so you can train wherever works for you. More...
Reviewed on Google Maps
Laura Yule
James has given me the confidence I needed in my technique, strength and ability to help me get great results very quickly from thoroughly enjoyable training sessions.
Reviewed on Google Maps
Meaghan Higgins
James has been helping me with my training the last 6 months and the difference in my energy levels and confidence has been life changing. I started a business last year and my training went out the window so training from home has been a lifesaver for me! Would highly recommend James. More...
Reviewed on Google Maps
Chris Johnson
Iv been training with James for nearly 3 years. In that time James approach to training has always been dynamic and holistic. Personally Iv seen great progress in physique and strength. I would highly recommend training with james More...
Reviewed on Google Maps
Becca Rose
I've really enjoyed training with James. The coaching has been really supportive and easy to follow, and it's made a big difference to my consistency. I train from home, and the workouts are always practical and fit well around my schedule. Highly recommend if you're looking for someone who makes training simple and effective! More...
Reviewed on Google Maps
Chiara
Can’t recommend James enough. He tailors every session, pushes you in the best way, and keeps you consistent. I feel stronger and fitter every week!
Reviewed on Google Maps
Paul Graham
I joined because I needed a personal trainer in Wandsworth who understood what it’s like to sit at a desk all day. I felt stiff, tired and had zero confidence in the gym. Since starting coaching, I’ve built real energy, confidence and pride in themselves, and I’m finally consistent with training. If you’re in Wandsworth or South West London, this is the best coaching you can get. Clare More...
Reviewed on Google Maps
Meaghan
James is brilliant. After taking some time away from training I was nervous to step back into a gym again. My confidence had gone and although I used to train frequently, it all felt too daunting for me.
James was patient and tailored workouts to my injuries. I’ve become fitter and confident and now feel comfortable being in the gym on my own again… with the help of his online training programme.
Would highly recommend!
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Anmol Soin
I’ve been working with James and FourFiitness for the last two plus years and it’s been revolutionary He’s the best coach I could have asked for and my body and confidence have changed dramatically Could not recommend enough
Reviewed on Google Maps
Chris
Iv been training with James for a while now and every session I walk out feeling I have either pushed my self or learnt something new. James as a methodical approx to training and has helped me greatly. Thanks james More...
Na’eem Ahmed
James has been transformation. No cookie-cutter or off the shelf approach. All my sessions have felt tailored and I’ve seen progress in areas of weakness. James is very attentive with continuous feedback during the session. Most of all, the sessions are enjoyable and varied. I’d highly recommend James - particularly if you have constraints on your time and would like intense sessions with great results. More...
Bertie
Personal Trainers
James has been great at progressing my fitness levels and strength. I would highly recommend.
Jonathan Richards
Personal Trainers
James has been great to work with over the last 6 months. He's helped me apply myself fully to my fitness through effective training programmes and guidance. James has always been reliable, never cancelling on me and is flexible with dates and times to suit me. Most of all James is a great guy and easy to get along and work with! More...
Becca
James has helped me with my exercise and nutrition since having children, which means my time is precious. He has helped shown me how to workout with limited time and assisted me in my meal preparations - he has been such a support- making me feel more confident about myself. I have not had to spend hours in the gym and most importantly James has helped changed my outlook about exercise and a healthy lifestyle. More...
John
James has been helping me with my callisthenics training for some time. At the start I was unable to do one pull up, however with James’ help and different exercises to build strength I can now easily reach my goal of 10 and more.
Ed
James has helped me reach my fitness goals, whilst having a full time job and two young children. His knowledge in diet, performance and supplements has easily help me loose weight whilst building muscle. Not only am I starting to fit in clothes I never thought I would, I am also feeling mentally in a better place. More...
Judith Graham
James showed me the right exercises to keep my aging body supple and keep the arthritis at bay! Has a rapport for every individual whatever age or level of fitness. . So glad i chose him to get me moving and exercising more and would thoroughly recommend him More...
Reviewed on Facebook
Megan
Personal Trainers
I love working with James, our sessions are such a great way to start my mornings. Our sessions are varied and fun, but tailored to my personal goals and ability. James is always so positive and gives me such a boost at just the right points of the session. He has also provided me with personalised plans for throughout the week so that I can continue working in-between sessions. Thank you James for such great support! More...
Lucy-Rose
James is so friendly and reassuring and really put me at ease as I was nervous to start training. He is also very clear at explaining things/adapting exercises to suit me.
He’s helped me achieve goals already so am looking forward to setting more and smashing them again with him in the future!
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Clare Bear
James is a passionate, knowledgeable coach who always goes out of his way to help. In the time that I’ve spent with him I’ve achieved more then I ever thought was possible!
Liam
Would recommend! James is fantastic to learn from. His vast experience but more importantly his willingness to continue adding to his fountain of knowledge is hugely beneficial to me as a client. He has led me to achieve more than I could have imagined, and look forward to working with him more in the future. More...
Matt Howard
James is the nicest guy around and THE BEST PT I've ever trained with. After 10 years searching for a friendly and reliable PT I'm so glad to have met James. I'm so much fitter than I ever thought possible and I'm smashing my goals! More...
Ruby Padwick
Personable, knowledgable and makes you feel like you can achieve your goals. Great Trainer!
Reviewed on Facebook
How do you help your clients achieve their fitness goals?
I aim to empower, educate and motivate clients to feel and function at their very best. Physical exercise should be fun, enjoyable and akin to play, and this is what I try to emphasise with clients. To achieve your goals you have to be consistent. To be consistent you have to enjoy what you do.
In our sessions we focus on technique and education and I provide a personalised programme for clients to work on during the week. I have a holistic approach to coaching and aim to optimise every aspect of my clients life and to help them achieve the life they’ve always dreamed of.
What’s the secret to getting the body of your dreams?
It’s no secret, but consistency and patience are what will enable you reach your goals whatever they may be. Just keep showing up no matter what, and progress will be inevitable. Everyone’s goal will be different as will their dream body, but it all starts with one small achievable habit which can be built upon and developed. To reach the top of the mountain you have to start with one small step and this is the same for achieving your dream body.
What do you love most about your job?
I’ve been on my own fitness journey for 10 years now and the impact it has had on my own life has been profound. I love the fact that I get to pass on the knowledge I have gained to others. Seeing clients achieve something they thought was impossible is priceless and is my absolute favourite thing about my job.
What inspired you to start your own business?
For the past 10 years I have had a passion and determination for building a better, stronger, healthier body and mind and to push myself to be the best version of myself I can be.
My aim now is to make as big an impact in the lives of others as possible. I passionately believe that striving to become physically, mentally, emotionally and spiritually stronger is one of the most beneficial things you can do for yourself and those around you. This is what I seek to promote through every aspect of my business. My purpose in life is to help others improve their health, fitness, and to reach their performance goals, and this is why I started ‘fourfiitness.’
Why should our clients choose you?
I have been mentored by, trained with, and had internships with some of the top coaches in the UK and am dedicated to being the very best coach I can be. This year I have started competing in Calisthenics competitions across the UK, competing against some of the strongest athletes in the UK. I have 10 years of knowledge in the fitness industry working with people of all different backgrounds, from athletes to beginners and truly aspire to help people achieve a healthy, and fulfilling life.
Can you provide your services online or remotely? If so, please add details.
I am happy to provide online training sessions. I favour a minimalist style of training with little to no equipment required, so find clients get great results this way!
What changes have you made to keep your customers safe from Covid-19?
I take regular LFTs and regularly hand-wash in order to keep both myself and clients as safe as possible.
Fourfiitness Anywhere
FourFitness Anywhere is our flagship programme for corporate professionals in their 30s and 40s who need training that fits around a demanding life.
Each week you have a live 1-2-1 coaching session with James over video call. You get real coaching, real feedback and real accountability in real time. Your remaining weekly sessions are delivered through the FourFitness app, short, structured and built around your schedule. You also receive a personalised nutrition plan built around your specific stats, goals and lifestyle.
Everything is built around calisthenics. No gym. No equipment. No commute. Your programme works at home, in a hotel or anywhere your week takes you.
This is not online coaching. It is live, personal and built around the reality of a demanding professional life.
Fourfiitness Online
FourFitness online coaching is for corporate professionals who want expert programming and coach support without live sessions.
You receive a fully personalised training programme delivered through the FourFitness app, built around your schedule, your goals and your lifestyle. Your programme is updated regularly as you progress and you have direct access to James for questions, check ins and guidance throughout. Train on your own schedule with a programme built by a specialist calisthenics & strength training coach behind you.
A more flexible entry point into FourFitness coaching for professionals who prefer to train independently.
