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Why is SEO important for my business?

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Alex, Staff Writer

Friday, 25th June 2021

SEO

With the modern world moving at a faster pace than ever before, it can be an uphill struggle trying to keep up with the new forms of technology and business techniques. With so much business now taking place online and online sales counting for the major part of a company’s profits, having your online presence watertight is crucial. That's where SEO comes in.

But what exactly is SEO, and why is it so important? An essential part of crafting any website is ensuring that your site can be found by your customer base, which is exactly what SEO sets out to achieve. Without SEO, your website may not be seen by anyone, no matter how great it is.

Let's break down what SEO is, why it's so important, and how you can implement it into your marketing strategy with the help of an SEO expert. This will allow you to choose the best SEO expert for your business needs and take your company website to a whole new level.        

What is SEO?

Simply put, Search Engine Optimization, or SEO as it is more commonly known, is a process of optimizing your website so that it is recognized by a search engine. The better this optimization is, the higher you will rank on a search engine such as Google. This higher ranking will undoubtedly lead to far more potential customers coming to your website, and in turn, create more sales and profits.

There are a number of different types of SEO techniques, from on-page SEO, off-page SEO, and technical SEO. An SEO expert will have an all-around understanding of all these different types of search engine optimization techniques and bring them to bear when you employ their services. Once your website has been optimized for search engine results, you will instantly see far more interest in your business website and your business overall.

Why is SEO important for business?

There are many reasons why SEO is absolutely crucial if you want your business to be successful, some of them being:

SEO makes you easily discoverable

Perhaps it's no surprise that Google is the most visited website in the world. These days, people do a quick Google search to find the answer to pretty much everything. That includes searching for products and services they need. By making your website visible on Google, you're placing yourself in the perfect position for customers who are actively seeking your services.

Builds trust and credibility

Most people tend to trust the first few websites on SERPs (search engine results pages) and ignore anything beyond the first page of Google. SEO helps to get your website to the top of search results, indicating to potential customers that you have authority in your industry, which increases their loyalty and trust.

Reduces bounce rates

SEO also helps with the technical aspects of your website, like page-loading speed and how easy it is to browse and navigate. The more improved these aspects of your website are, the better user experience you will offer your customers, which means fewer bounce rates and more conversions.

What does an SEO specialist do?  

A professional SEO expert’s role will depend largely on your type of business, how your website works, and many other changing factors. At the very core of their work, an SEO marketing expert will strive to make sure your website is as high as it can be on search engine results. They will employ smart on-page tactics such as keyword research, content research and applying these to the industry your business is involved in. After carrying out a thorough audit, they'll be able to create an SEO strategy that will blow your competitors out of the water.

An SEO expert will also maintain your website’s titles, meta tags and the occasional 404 error messages. All of this will keep your website in the best shape and enable it to evolve with the changes in both taste, technology and competitors. 

You can employ an SEO expert as a one-off service, allowing them to go through your existing website and optimize for search engines. On the other hand, having a permanent in-house SEO expert who works only for your company is arguably a better way to do things. Having them there on a day-to-day basis means the SEO expert can monitor the changes on the site and how customers and search engines are reacting to the content. 

Do I need an SEO expert?

On reading what the role of an SEO expert is, you may think that you can carry out this role yourself. Yet, there are a number of drawbacks to not hiring a professional to do this work for you, and many of them can be detrimental to your business. 

First of all, if your SEO is not carried out correctly, you may fail to even rank on the first page of search engines, handing over business and profits to one of your competitors.

Secondly, good SEO takes time and dedication. Attempting to carry out this carefully crafted work yourself will pull you, your time and your resources away from other aspects of the business that need care. This will have the complete opposite effect and could result in your business failing rather than growing. 

Finally, there are certain rules and regulations to follow when carrying out SEO on your website. If you, by ignorance rather than deception, use unethical methods such as breaking search engine rules, you may find your website banned from this search engine for good.

In conclusion, you and your business will be far better off if you hire a professional SEO expert rather than attempting to carry it out yourself. For a small fee, you are able to gain so much more than if you saved on that expenditure and carried out unprofessional SEO.   

To sum up 

As the world of online business grows ever more, modern business owners can not ignore the power of search engines and their ability to develop customer bases and profit margins. To take advantage of this growth and move with the times, your business must begin to think of how they will employ SEO experts and in what form that will be. If you're wondering how much an SEO costs, check out our price guide for a detailed overview of costs across the US.

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