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How much do Marketing Agencies cost?

Average Price
$1,800 - $6,000 per month

What is the price of hiring a Marketing Agency?

Are you considering bringing a marketing agency on board to help you to promote your business? Read our handy guide to find out how much you can expect to pay for a marketing agency in the US.

What is a Marketing Agency?

Every business needs a constant stream of customers to keep it healthy, but how do you generate quality leads that will convert into customers? Marketing is the process of attracting leads into a business so that they can be converted into customers. However, that marketing needs to be planned and executed strategically, or it simply won’t be effective.

This is where marketing agencies are worth their weight in gold. Marketing agencies help their clients to plan, implement and manage their marketing activities in order to achieve their business goals.

Marketing agencies can assist with every aspect of the marketing mix, from creating an effective marketing strategy and monitoring the performance of your marketing activities, to creating marketing campaigns and managing your social media accounts.

How much do Marketing Agencies cost?

Marketing is how a business promotes itself to its customers, so it’s essential that you get your marketing right. If you’re thinking of hiring a marketing agency to promote your business, you’ll probably be wondering how much you can expect to pay.

The cost of hiring a marketing agency will be influenced by many different factors. Some agencies will work to an hourly or daily rate whilst others will work on monthly retainers. Although there is no fixed rate, a breakdown of average costs of hiring a marketing agency on a monthly retainer in the US is given below.

Average cost (monthly retainer)$3,500
Minimum cost (monthly retainer)$1,800
Maximum cost (monthly retainer)$6,000

What changes the price of a Marketing Agency?

The cost of hiring a marketing agency is influenced by many different factors including:

  • Type of marketing

  • Location

  • Industry

Type of marketing

Marketing agencies can help with just about any aspect of the marketing mix, from social media marketing to SEO. The cost of hiring a marketing agency will largely depend on the type of work that you want them to do.

The table below shows the average monthly retainer for different types of marketing.  

Average cost of Marketing Agencies depending on the type of marketing
SEO$2,000 per month
Social Media$3,500 per month
Content Marketing$5,200 per month
PPC$6,000 per month
Marketing Strategy$3,400 per month


Despite many marketing agencies working remotely, prices can sometimes vary depending on your location. Marketing agencies that are based in cities such as Los Angeles, New York and Chicago will typically charge higher than the average whilst specialists in more rural locations are often lower in price.


The cost of hiring a marketing agency may also depend on the industry in which you operate. Whilst many marketing agencies are willing to work with any business, you may be looking for an agency that specializes in your industry.

Whether you work in food production or animal care, there will be a marketing agency that specializes in working with your sector. However, this specialization may come at an added cost, so it’s worth bearing this in mind when you’re looking for the right marketing agency for your business.

Is it worth hiring a Marketing Agency?

Although some businesses prefer to keep their marketing in-house, others enjoy the many benefits of outsourcing their marketing to an external marketing agency.

One key benefit of outsourcing to a marketing agency is that you can utilize the expertise of a range of specialists, without needing to hire them full time. For example, a marketing agency will often have an SEO specialist, a content expert and a professional web developer in-house, whose knowledge you can tap into through the agency, without needing to hire any new staff members.

Outsourcing to a marketing agency is also a great way to save you valuable time and effort, leaving you free to focus on what’s really important to your business. You can work on building your business whilst the marketing agency works on promoting your business to prospective customers.

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based on 73,880 reviews