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We're "storytellers for hire" to the B2B and nonprofit sectors. We focus on green business, healthcare, technology, and design.
We create powerful marketing copy rooted in solid positioning, and develop content for articles, blogs, and advocacy letters. It's copy that works in the context of your marketing effort and your entire business.
Whether your project is as big as a corporate website or as small as a postcard, there's a story at its core. We tell that story in a way that will reach your audience, and be appropriate to your strategic communication context.
Together, we discover the key messages that show prospects you understand their concerns and needs. Then we craft:
• Marketing communications, from postcards to tri-folds to award-winning multi-page brochures
• Websites structured for easy navigation and written for the way people read online
• Newsletters and articles that educate your market and build name recognition
• White papers and reports that establish your expertise while informing your reader
• Advocacy writing that moves people to action
I enjoy meeting new people, quickly learning about their businesses, and solving marketing or advocacy problems for them through written communications. It’s very gratifying when my work helps a small company become a mid-sized company, or helps a mid-sized company to continue growing. It’s rewarding when I help a non-profit organization share research findings, or communicate an important advocacy message.
What inspired you to start your own business?
I was late in realizing the importance of writing to me. Once I did realize, I wanted to work in a situation where I could give voice to people for whom writing was only a secondary skill—those who did not enjoy or have the time to spend on writing, or who needed help in identifying and expressing important messages. I also wanted to use my skills that go beyond writing—marketing, research, design—and my knowledge of specific industries, to build a business for myself.
Why should our clients choose you?
They should choose me because I am a skilled and experienced writer, with capabilities that go far beyond writing. I’ve been achieving marketing and advocacy results for B2B companies, non-profit organizations, and green businesses for 20 years.
My experience in management, marketing, and operations makes me a quick study in grasping your organization and its communications issues. From there I can take on positioning, targeting, and messaging, as well as producing copy that conveys your messages with power and subtlety. I have extensive experience in interviewing subject matter experts from a range of backgrounds to obtain information for websites, articles, newsletters, and brochures. I make complex concepts clear for readers. I’m a good partner to designers, as well as a good project manager, helping my clients obtain outstanding results