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How Much Does Social Media Management Cost in 2021?

Average Price
$400 - $650 per month

How much will I pay for Social Media Marketing?

Need an expert to help with your social media marketing but not sure how much it’ll set you back? Read on to find out how much a social media marketing agency or freelancer will charge for the management of your social media pages.

What is Social Media Marketing?

In a nutshell, social media marketing involves promoting your business or cause online through social media platforms. The most common platforms include Facebook, Twitter, Instagram, and YouTube. Though Pinterest, Tik Tok, Snapchat, and Reddit are also highly used too. 

The goal is to create content that both helps to build your audience and connects with them too. Social media marketing agencies or Social media freelancers will plan content, schedule it, and monitor the results. By looking to see what works for your platform, a social media marketing expert can streamline your goals with the content that gets put out across your social media channels. 

They can also help speed up the process by running paid advertising campaigns, which reach a larger audience in a much quicker timeframe. 

What’s the average cost of Social Media Marketing? 

The cost of social media marketing can vary significantly depending on several factors. To give you a rough idea, here’s how much you can expect to pay on average based on local US professionals: 

Average cost (per month)$400 - $650
Minimum cost (per month) $295
Maximum cost (per month) $1,000+

Considerations

It’s worth thinking about the current problems that you’re hoping to resolve through social media before hiring an agency or freelancer. That way, they’ll have a clear understanding of what you need from them. 

 The quality of the posts and the expertise required will all affect the price. Some social media marketing agencies have copywriters, designers, developers, and statisticians who may all work together on each client. On the other end of the scale, it’s also possible to find someone who attempts each of these attributes themselves, which may work out cheaper if budget is your main concern.  

What changes the cost of Social Media Marketing? 

The amount you’ll pay for Social Media Marketing will be impacted by several factors, including: 

  • The complexity of the service 

  • Hourly rates vs. packages 

  • Professional’s experience 

The complexity of the service 

The cost of social media marketing will ultimately come down to the complexity of the service you need. The frequency of posts also has an impact on cost, as the more you require, the longer it will take to generate and schedule. 

The most common pricing structure social media marketers offer is a monthly package, which costs around $400 - $650 per month on average. This would include the generating of content and some feed support, but wouldn’t be as in-depth as what other packages can provide. 

Though, the beauty of social media marketing is it’s customizable to your needs. So, it’s possible to start small and build up the level of support you need, or even scale back services that aren’t needed. 

Hourly rates vs. packages 

The amount you’ll pay for social media marketing will also be affected by whether your expert charges by the hour or per month. Here’s a comparison of costs: 

Type of social media management (per hour)Highest average price Lowest average price
Basic$25$20
Average$40$30
Comprehensive$65$50

Type of social media management (monthly)Highest average price Lowest average price
Basic$250$150
Average$650$400
Comprehensive$10,000$2,500

Social Media Marketing management

For basic social media marketing management, you could pay as little as $20 per hour. On the other end of the scale, a comprehensive package could cost anywhere up to $10,000. This would include the likes of customer service, feed management, and expert level designers and copywriters who would create your monthly content. 

Other points to consider 

If you’re not sure where, to begin with getting your business up and running with social media, here are some key points to consider: 

  • Your social media marketing goals 

  • Social media channels 

  • Monthly content creation

  • Customer service 

  • Feed management 

  • Paid advertising 

  • Compiling stats and generating reports

Your Social Media Marketing goals

When used correctly, social media is a powerful medium that allows you to connect with your audience at scale. Identifying your goals will help streamline and concentrate your efforts. For example, do you want to increase page followers? How about boost sales of a particular service you offer? 

Most businesses have multiple goals, which may change depending on the time of year or the needs of the business itself. Your social media marketing expert will need to devise a specific strategy for each goal.

Social Media channels

If you’re a sole trader or a small business then you may not have any social media channels, let alone know which ones would work best for your company! 

A social media marketing agency or expert can help you get started, or pick up from where you’re currently at. Price-wise, the more content that needs to be generated in terms of platform types and frequency, the more expensive it will be. However, given the idea of marketing is to generate a return, if done correctly your social media marketing will produce a healthy ROI. 

Facebook

With 2.7 billion users and counting, Facebook is a great platform to reach a wide audience. 

The expert you choose should be well versed in Facebook as a whole, but more specifically Facebook Ads, as managing digital advertising budgets is very important. 

Engagement is a huge part of how Facebook works too. Aside from replying to customers, you need to be engaging (liking and sharing content), and getting your users to do the same with your content. This can only happen if the content your page puts out is engaging and relevant to the audience.

Twitter

Twitter is all about succinct messaging (tweets) and clever use of imagery. People can either like or retweet or converse with anything you post. Hashtags should be your secret weapon to boosting the reach of your tweets, but they need to be used the right way. 

Twitter also has an ads platform. It’s not as complex as Facebook but still requires a knowledgeable approach to hit the right audience. You’ll need to consider the content of your messaging and the time at which it goes out to achieve success. 

Instagram

As a highly visual platform, Instagram is all about promoting the right image and video content. Plus, each post requires an engaging piece of copy underneath, that also makes use of hashtags and tagging. 

It’s also possible to sell products through Instagram and build brand pages. This can be facilitated through the ‘promotions’ function. You can arrange to promote particular products or services, that your social media marketing expert will launch and monitor for you. 

YouTube

Video content is a powerful tool for engaging audiences. As a business, it’s one of the best ways to promote your services. For example, a mechanic could upload a ‘how-to’ guide on how to change a tire. The video itself can be monetized, meaning you’ll earn money for each view. However, you can also leave your contact details in the description box so that customers can find you. 

YouTube videos can be shared on social media or embedded into your blog pages. Though it takes skill to capture engaging video content, edit it, and then share it correctly. Elements of SEO also come into play here, which is why it’s best to leave your YouTube videos to a social media marketing expert. 

Monthly content creation

The majority of a social media marketer’s job is to create, schedule, and publish content. Depending on your business, you may want a post to go out across all feeds every day. Though some businesses increase this to every hour throughout the day. Your agency or freelancer will help you work this out, by checking your analytics to see when your followers are most active. 

The content needs to be relevant to your business, but also be something people, in general, will want to engage with. From decisive polls to humorous posts, there’s a lot more to getting social media right than is first apparent. That’s why your monthly content needs to be on point.

Customer service

If you own an online business or eCommerce store, then you may require customer support as part of your social media marketing package. This includes replying to customers who send your direct messages, and those who leave comments on your page. Keeping on top of this can take up quite a bit of time, which is why it’s so handy to be able to outsource this to a social media marketing expert instead. 

Feed management

The golden rule of social media is that it’s a public platform, which means your social media channel could become subject to spam or offensive content. That’s why you must have somebody closely monitoring your feeds to remove such content before it has the chance to negatively impact your feed as a whole. 

This also extends to aspects such as negative reviews, which all businesses will encounter to some degree. Such issues require a thoughtful approach to how the situation is dealt with, as an unprofessional reply could cause more harm than good. Social media experts are well versed in all aspects of feed management, which will help protect your business image and work to resolve any issues constructively. 

Paid advertising

Most social media platforms have paid advertising options such as Facebook Ads. Understanding how to create campaigns successfully takes a fair bit of technical knowledge, not to mention mathematical ability. If you get it wrong, you could waste large amounts of money on advertising that fails or gets rejected by the platform. 

Therefore, understanding paid advertising is an important aspect of social media marketing. Your expert will work with you to devise an audience and a budget. You’ll agree on a budget in advance, tailoring the reach following your budget. 

Compiling stats and generating reports

As well as generating content for your social media, your chosen freelancer or agency will need to compile stats and generate reports about the progress of your campaigns. For example, presenting the increase in followers since they started managing the feeds. Or, how many users your paid advertising reached and how many conversions this generated for the business.

This type of service is more comprehensive but is the best way of determining what is working for your social media feeds and what isn’t. It’s also a great opportunity for them to share ideas about what could work for upcoming posts, based on how previous content has performed. 

Investing in Social Media Marketing - is it worth the cost?

If you lack the time or knowledge to market your business successfully through social media, then getting an expert on board is well worth the investment. They will plan your monthly content, schedule it, and monitor how successful each post is. Social media marketing also involves launching paid ads from your platforms, which requires a specialist approach to get right. 

In our digital age, social media marketing is an important platform for reaching new audiences. 

It’s worth having yours taken care of by someone who not only knows what they are doing but is genuinely passionate about it too. That’s why social media marketing experts are well worth the investment. 

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