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The average price of a Graphic Designer in Maryland is $65 per hour

Sengengine creative profile image

Sengengine creative

Bill is a creative team leader with experience in both agency and corporate settings. He is a curious and intuitive art director who also does his fair share of writing. Bill has decades of B-to-B and B-to-C communications experience, in brand response & traditional, for all media. Bill is a sponge. He is an advocate for research; uncovering what people believe and why. He has enormous respect for clients and has helped build brands that connect with an audience. COMPETENCIES Critical strategic thinking Customer motivation Concept / brand development Art direction / layout design Copywriting Graphic design Expert typography Digital manipulation Multi-media production oversight Campaign integration New business Client relations CLEINTS (partial) Capital One Bank AARP / VISA Scudder Investments Amerix / Genus / CareOne debt relief LPL Financial Calvert Investments Jersey Fresh Produce Everything Yogurt Verizon Cub Cadet Tractors Vulcan Cooking Equipment Maryland Science Center American Institute of Architects Prudential healthcare senior care Coverna Direct Insurance Dept. of Health & Human Services: Office of Population Affairs New Jersey nursing resource center Walden University Sylvan Learning Systems CFOC Campaign for Our Children Kaiser Permanente ITT Defense Bell Helicopter Agusta Westland Helicopters (Leonardo)

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Describe your creative process.

Get to know my client. Discuss his/her business goals and challenges. Agree to the parameters, scope, deadlines and desired outcome(s). Discuss the potential need for additional team members. Create a strategic work plan in collaboration with my client (please see below). Develop 1st round concept layouts/designs. Approve or revise creative. Choose one direction/solution. Produce final comp or finished digital file(s). 2 stage proofing with client & agency. Proceed to final deliverable files for output.

What information do you need from a client before you can start work?


Client / Project / Job# / Date

• Current brand personality & values
What does the brand stand for in the consumer’s mind?

•Desired brand personality & values
What do we want the brand to stand for in the consumer’s mind?
Why are we doing this, How is it connected to solving the client’s business problems?

•Audience Communities
Who are the consumers whose behavior/attitudes we are trying to change or influence?

•Audience Insights

What pain points are driving behavior?

What will make a difference to them? What motivates them?

•Current Beliefs
What is the current perception of the product category?

•Desired Beliefs
What is the desired perception of the product?

What evidence bridges gaps between current and desired beliefs?

•Releasable Tension
What is the psychological, social or cultural tension associated with this idea and how can we release it?

What is the most important idea to communicate?

How will this effort rock the category?

What is critical not to communicate?

What specific action(s) do we want (and can reasonably expect) a consumer to take as a result of our message?

•Mandatory Information
logos, themes, phone numbers, event dates, etc?

•Media strategy
Where and when will our messages have the most success.

•How will we judge the success of our message(s)

•Assets / vehicles needed
Include known dimensions and important specs

•Schedule, Due Dates:

Creative Brief Approval
Estimates, Quotes
Final Assets Approval
Assets Submission
Production Complete

•List: Client contact(s) Account manager, Creative team(s), Production team(s), external vendors as needed

*In some cases, certain portions may be not be available within the proposed timeline.

What do you love most about your job?

Finding the benefit-truth of a product or service offering. Matching that with a customer point-of-view. Creating messages that are direct, memorable, tasteful and effective. Sharing successes with my clients. Appreciative clients.

What inspired you to start your own business?

Having direct client contact. Working as an account manager, art director, copywriter and production artist. It is a thrill and a challenge to wear all these hats.

Why should our clients choose you?

I enjoy making great work, that works well. I admire my clients and their knowledge and value working partnerships. I am honest and pleasant to work with.

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