atomicvibe

The first step in our process is to meet our clients — by phone, video chat, or in person — to discuss the parameters of the project, and to determine if we are a good fit for each other.
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If we decide that we are, indeed, a good fit, the next step is to conduct a thorough Q&A session. This is done first by having our clients fill out two detailed questionnaires: a Creative Brief, and a Client Questionnaire. Once the forms are complete, we review the documents and almost invariably ask many questions. Clear, honest, and detailed upfront communication is the key to building trust, and trust is the foundation of any successful project.
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Once both parties agree that all questions have been answered satisfactorily, we generate an Estimate and Terms of Agreement form, which must be signed by the client before any work can commence. We also secure a 50% deposit before starting the project.
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Then the actual creative portion of the process begins.
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If there's a written component, e.g., business naming, tagline development, messaging, or other copywriting, we start there. We also start sketching visuals with pencil and paper.
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For branding and corporate identity projects, we start sketching logos, lettering, and/or other core brand elements. These start as very rudimentary thumbnails, and then tighten up as solid creative ideas begin to manifest.
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Once all ideas have been explored in sketch form, we then move to the computer to digitally flesh out the best concept in our Brand Concept Development phase.
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We explore the logo suite, tagline, and other messaging being used alongside typography, colors, patterns, illustrations, icons, and/or other graphic elements. This exploration of visual concepts directs the development of brand guidelines and, through an extensive proof of concept presentation, demonstrates how the various branding elements will work harmoniously across multiple communication and marketing touch points. The look and feel of the brand is established by the end of this phase and the creative direction is used as the basis for the design and production of all future marketing materials.
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We present the Brand Concept in a video chat session, and, with client approval, the development and production of actual communication and marketing assets will commence, using the proof of concept mockups created during the Brand Concept development phase as a starting point. This can include assets such as business cards, stationery, signage, packaging, promotional materials, advertising (print & digital), social media, website, etc.