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Social Media Marketing Services

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myEPK Media, Inc. profile image
M

myEPK Media, Inc.

NY

‘20 Certificate of Excellence

myEPK Media is not the average digital marketing firm. Our full-service solutions for the digital and real world produce consistent high quality content. Custom strategies along with award-winning production and design are the solution for excellence with results. myEPK Media is a forward-thinking leader in the technical, creative, public, and social arenas. EPKMedia.com

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What do you love most about your job?

A diverse array of clients – established and emerging organizations, fashion and luxury brands, global interests, consumer companies, start-up business, and high-profile individuals – appreciates the effective integration of all the necessary services required to exist on- and off-line. myEPK Media aims to provide real solutions for business and brands today, tomorrow, and beyond. We are more than just a company comprised of thought-provoking professionals, but representing a movement of social awareness and change in the digital era. In the journey to success, you need the right time, right place and right people for an outreach campaign – we have access to the networks of contacts who can implement success in those endeavors.





Team


VANESSA FERRELLI - MANAGING DIRECTOR


Vanessa has over 20 years of experience in the development and branding of new talent and images. She began her career as a teen entrepreneur, popularizing the way models and actors are discovered and placed – nationally and internationally. She adapted to the digital revolution easily; she has always been able to predict trends and can apply her expertise to art directing, marketing, social media, development and production. Vanessa is a talented and resourceful connector of concepts, people, and the big picture. Today, she acts as a volunteer in her community, offering marketing public relations and branding solutions to non-profits and loves to create virtual art for everyone, everywhere: myEPK Media.


JP MARTINEZ - DIRECTOR OF TECHNOLOGY


Having worked for e-commerce/online service/tech support/tech consulting companies for more than 10 years, including Sony, TOSHIBA, and DELL, JP is a well-experienced developer, programmer, and IT specialist – and he’s currently working on proprietary technology for myepk.com as well as his MBA degree in hopes of combining his IT expertise with business acumen. The visionary side of him always enables anything to digitally come to life in the most innovative ways.


KRISTINA VILLARINI - DIGITAL DIRECTOR


Kristina creates and oversees digital campaigns and activities, utilizing a combination of planning, strategy and execution (also working for Lambda Legal, the oldest and largest national legal organization committed to achieving full recognition of the civil rights of lesbians, gay men, bisexuals, transgender people and people with HIV). She leverages data and audience insight to bring innovative approaches and solutions to a client’s property and platform, including websites/microsites, digital campaigns, email marketing, social media, search, video and UX/UI.
In a writing career spanning 10 years with work read in over 96 countries, moreover, Kristina has covered fashion, entertainment, music, and more. As an entrepreneur, she worked with the likes of Bobby Womack, Giovanni DeCunto, and Waking Ideas. In July 2012, Kristina acted as an Editor for the Impresario e-book published by Seth Godin and released to his list of 250,000+ subscribers. In October 2012, she was named the “Woman of the Week” by prominent brand consultant, Carrie Cunnington. Her work has been published by: BestNewBands.com, Paige Magazine, CEO Blog Nation - CBNation.co, OURsceneTV, Lookbooks, Pick Your Goals, CherryGRRL, Paid to Exist, and Paste Magazine, to name a few.
Kristina is also an active volunteer, most recently for Google's Technovation, which offers girls ages 10 to 18 around the world the opportunity to learn the necessary skills to become tech entrepreneurs and leaders.


TIM MORRISON - CREATIVE DIRECTOR


With 15+ years of experience, award-winning design and art direction, Tim brings a proven knowledge of creative strategy, vision, communication, and branding: a strong conceptual thinker, a strategically focused designer, with keen leadership abilities. He’s developed engaging collateral for global brands and has been the creative lead on concepting and strategy development, fully utilizing extensive understanding of consumer brand marketing, brand objectives and the value of effective communications: His vision, design and implementation from initial concept to finished product or in-store activation have enabled him to spearhead branding identity, web design, video production, print campaigns and digital design for brands such as Monster Energy, Coca-Cola, Keurig, the Kraft Heinz Company and Absolut Vodka, to name a few.
Tim can be also found on stage across North America fronting an award-winning Canadian rock band. Having shared the stage with award-winning bands (e.g., Disturbed, Shinedown, Nickelback, The Offspring, Halestorm, Papa Roach, Theory of a Deadman, KoЯn), he has a voracious appetite for creative expression and design that delivers.


ANA CALLAHAN - DIRECTOR OF SOCIAL MEDIA


Having more than 8 years of experience in digital/brand/influencer marketing, social media strategy/management as well as content development, Ana has worked within the education, publishing, fashion, beauty and wellness industries, such as McGraw-Hill Education, If You Care, Whole Planet Foundation, Into The Gloss, and Madewell. She also assisted in launching WomenServe in the Thar Desert of Rajasthan, India (stayed there for 3 months working on this) and developing the company’s partnership between Traditional Medicinals and the Whole Planet Foundation. Her current goal is to work with companies, brands, and people who are passionate about sustainability, the environment, and being of service to others. 


TYON WEEKES - ART DIRECTOR


Graduated from Rensselaer Polytechnic Institute with a degree in Electronic Media, Arts and Communications, Tyon has worked on the Jordache campaign, featured in Long Island Pulse Magazine. His talents range from servicing exotic car dealerships to professionals such as legal firms and health organizations. He specializes in social media ads, banner and display ads, as well as social media skins.


EIKO WATANABE - EDITOR-IN-CHIEF


Eiko has worked on editorial projects with A-listers, such as the Black Eyed Peas, Ludacris, Aerosmith, Herbie Hancock, Trey Songz, Janet Jackson, Miguel, ZZ Top, Lindsey Stirling, Carly Rae Jepsen, Eve, Jay Sean, Avril Lavigne, Demi Lovato, the Who, Bella Thorne, Steve Aoki, Fifth Harmony, David Guetta, Sanaa Lathan, Zedd, Tyga, and Sabrina Carpenter, to name but a few.
Having yielded intriguing articles – integral to the industry and engaging to the audience – for more than 8 years, her current personal goal is to create a platform through entertainment journalism that promotes the equality of all life and embraces the uniqueness of each individual since she truly believes that’s exactly what the current world needs most.

What inspired you to start your own business?

Because we are personally passionate about and focused on doing all we can to help a client meet its goals, drive interest, and aid in the overall influence and brand recognition.

Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are new outreach channels for your brand’s voice and content. This is important because it simultaneously makes your message easier to understand, more accessible to stakeholders, and makes your products more familiar and recognizable when building your brand. For example, a frequent Twitter user may hear about your product for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic potential client might become better acquainted with your campaign after seeing your presence on multiple networks or via teaser videos.

Why should our clients choose you?

myEPK Media’s principals have helped many companies grow and expand their online presence. For example, myEPK Media has worked with LivingSocial on a new digital marketing campaign focused on highlighting their merchant relationships in an effort to drive revenue and new users focused on increasing market share to one of the leaders in the daily deal marketplace.

Today, clients can utilize technology platforms in the social and digital marketplace to assist their efforts to communicate an issue and promote their brand. Taking a full audit of your digital footprint will enable us to assist in your growth online.

We have developed and executed innovative programs leveraging both traditional and new media, in order to drive a consistent and positive brand reputation for the likes of Elie Tahari, Zestra, U.S. Polo Assn., Innovus Pharmaceuticals, Bethpage Polo at the Park, Waterproof Pictures, Ed Hardy, Walter Baker, Z!nK Magazine, USA Capital Holdings, RelatedISG International Realty, Keller Williams Realty, Hispanica International/Life On Earth, Terra Firma Sports Management, and many more.

myEPK Media can manage your online/social media presence, including your search engine results pages, the keywords that drive those results, your digital reputation, and other key attributes that drive interest online. We create a campaign that aims to create a virtual uprising and strives for viral success.

We create a scope of work that fits the specific needs of each client - we assist in the definition of goals and objectives, develop the plans needed to accomplish desired outcomes, and work to secure results for both specific projects and broad programs.

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Social Media Marketing FAQs

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The cost of Social Media Marketing depends on several factors. For example, the frequency of posts you want to put out, as well as if the visual content needs to be designed in-house or is being supplied by you. The type of content you require, i.e simple text-based posts through to videos created by a motion graphics designer can also bump up the price.

Setting up and creating successful social media paid ads can also be included. Though the price of any advertising campaigns will incur an additional fee which is charged by the platform itself (such as Facebook, Twitter, Instagram etc). This is known as an ads budget.

Many companies also opt for social media management too. This means all social media feeds are monitored during office hours and customer queries are dealt with promptly on your behalf.

Content Creation
Social media marketing agencies, or freelancers, plan and create content to go out across all your social media platforms, usually several weeks in advance. The content will factor in your business as a whole to highlight your products and services, as well as any promotions you may be running. There will also be an emphasis on engagement to boost customer interactions through carefully selected content, all of which will be approved by you before it is scheduled. Social media content includes the text and any links as well as images or video. All of which needs to be optimised correctly to suit each platform.

Paid Ads
Paid advertising is a way of reaching a large number of people on social media, and can be used to boost engagement, clicks to your website or followers on your page. Paid ads run across multiple platforms including Facebook, Twitter, Instagram and Google Ads. A social media marketing agency will not only plan and launch your paid ad, but they will monitor the budget as well as the results to ensure success.

Feed Management
It is becoming more convenient than ever for customers to Tweet or message a company on Facebook rather than call their customer service line. As a result, your social media inboxes could be getting full without you realising it. An optional service provided by social media marketing agencies is feed management. This involves answering customer queries and resolving any issues or adding in bookings, depending on the nature of your business. If you own a large business then this can also include crisis management to minimise any disruption to your company or its reputation.

Social Media Marketing for small businesses
If you own a small business, then a standard social media marketing package will cover all the basics. This involves planning which days and times messages need to go out, and creating the written and visual aspects to best promote your products and services.

Social media marketing for small businesses can also include implementing SEO across all of your social media content. This will ensure your content is correctly optimised to be picked up by search engines and other social media users.

At least once a month the agency will feed back the statistics of how your posts have performed, and create a plan of action going forward.

With smaller budgets, a social media marketing agency will likely manage several client accounts at once, rather than having a dedicated team or staff member to curate each brand.

Social Media Marketing for larger businesses
If your business is a large corporation, then a comprehensive social media marketing package may be more suitable. A higher budget will allow for enhanced image and video content going out across your social media feeds, and more attention to detail will be given across all aspects.

As well as planning, designing and scheduling your social media content, the agency will set up paid ads to pull in high levels of traffic to your website. There will be greater room for keyword research, using a range of software and analytical tools to ensure your content gains significant engagement.

Feed management will ensure customers are promptly responded to, and chatbots can be implemented to answer customer queries outside of office hours.

An added benefit of comprehensive social media management is that the agency will dedicate more time and energy into getting to know your brand to best understand your audience.

  • Facebook - Over 2.6 billion people use Facebook every month, making it the most popular social media platform. Here you can create a dedicated page for your business or even a virtual storefront. Facebook management will involve creating and scheduling posts, interacting with customers and setting up paid campaigns through Facebook Ads.

  • Twitter - Twitter uses short and sharp messaging to deliver posts or paid campaigns. Social media marketing agencies focus on the use of hashtags that are appropriate to your business and any relevant trending topics to boost engagement. Twitter also benefits from having high profile accounts who may interact with your Tweet through likes and retweets which can skyrocket your brand’s awareness. Content can include text, polls, images, gifs and videos.

  • Instagram - Instagram is a visual based platform and is the perfect place to market your products or services. A social media marketing agency will take time to carefully curate your feed so it fits your brand aesthetic. Instagram is the best place to show before and after shots which can be a very powerful marketing tool across a large variety of industries. Regular posting of engaging content is needed to boost Instagram followers which will be one of the agency’s main responsibilities.

  • LinkedIn - Rather than solely focusing on followers and engagements, LinkedIn is a platform for networking and industry insights. Posting content on LinkedIn relating to your business requires a professional touch. As well as writing company updates, a marketing agency may write blog posts or business reports to share with your clients. The tone of your content will be adapted to fit a more corporate audience rather than sales as your other marketing would typically be. As a professional company themselves, a social media marketing agency will ensure the content is adapted to fit your LinkedIn audience.

Absolutely! One of the advantages of a social media marketing agency is that they are able to provide services to their clients regardless of their location. However, if you own a local business that is a niche to your area, then that might be a reason to look nearby rather than further afield so that they best understand your brand vision.

Social media marketing does not belong to trade associations like other industries in the UK. However, things to look out for are any marketing accreditations as well as being GDPR compliant. If the agency lists their clients on their website, then having a look at the kind of work they produce can be a huge indication of the quality and traction they are likely to bring to your business.

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