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Social Media Marketing Services

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First time looking for social media marketing services and not sure where to start? Tell us about your social media marketing goals and objectives and we’ll send you a list of social media marketing agencies, marketers and freelancers to review. There’s no pressure to hire, so you can compare profiles, read previous reviews and ask for more information before you make your decision to hire your social media marketing expert.

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We’ll help you find a Social Media Marketing Expert in District of Columbia. Help us refine your search by telling us your requirements and we’ll contact service providers in your area to help you.

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Pick from some of the best providers in your area. With easy access to reviews and direct contact with Social Media Marketing Experts, you can be confident with your choice.

The average price of a Social Media Marketing Expert in District of Columbia is $400 per month

Compared to a national average of $400

Lucky Dog Marketing profile image
L

Lucky Dog Marketing

Arlington

‘19 Certificate of Excellence

In a nutshell, We get your business more customers. Lucky Dog Marketing is a leader in online marketing for small businesses and local businesses. I use online marketing tools to help small businesses grow. Every situation is different, but the lessons learned from past client engagement definitely help lessen the amount of time it takes to help a client achieve the results they want. I leverage Facebook, Facebook Messenger, YouTube, Instagram and Google to attract the right customers to my clients. Customers... Not just leads. You can't pay your bills with leads. Its important to me to concentrate on working with my clients to help them turn as many leads into new customers as possible . I work with my clients throughout the process from attracting a new customer all the way through to nurturing their current customer base to get them to return to the business over and over again. Let's chat and see if we are a good fit. --- The digital world doesn't allow you to operate your business by day and be your own marketing team by night. It's become much too complicated. Online marketing is a a booming industry worth $160 billion in 2019. Lucky Dog Marketing is helping to guide businesses in Northern Virginia and around the country into the future with innovation and successful online marketing strategies. m•••••@••••.com | (703) •••-••••

View Profile

Hear from
a professional

What do you love most about your job?

Helping small businesses grow and achieve their goals.
Helping a dad pay for ballet lessons for his daughter.
Helping a mom spend less time stressing about how she'll get more patients into her dental practice and more time at he son's soccer game.
Helping a family restaurant hire more staff because they are so busy instead of cutting back on hours because they're empty.

I spent years working with C-Suite level executives in huge corporations, the biggest banks in the world and giant financial services companies and while it was lucrative. It never made me happy. I grew to hate what I was doing and what I was a part of. My joy came from helping my friends small businesses and other small businesses on the side. I'd sit in meeting with CEOs and think about what I could be doing for my friend's barbeque restaurant or my chiropractor or how I could promote the charity event we were running for a 7 year old girl with cancer instead of strategies for the billion dollar deal we were discussing in the meeting in which I was sitting.

I knew I needed a change and I made it and I love it.

I love the challenge of figuring out what makes a small business tick. I love the PASSION of small business owners, family business owners and entrepreneurs. I LOVE learning about why they started their businesses and all that they've put into them.

But most of all I LOVE helping them grow and achieve their goals.

What inspired you to start your own business?

I had enough.

I'd been working for and with some of the largest corporations, banks and financial services companies in the world for almost 20 years. And I just couldn't do it anymore. It made me miserable... I'd I decided to get back to my passion. Helping small businesses grow.

I come from a family of small business owners. My father owns small businesses. My uncle was the owner a small Italian Store & Butcher Shop. My other uncle owned his own barber shop. My grandfather ran a small appliance repair shop for years. My other grandfather spent 40 plus years working as a waiter in a small family owned Italian restaurant in Pittsburgh after he came to America from Italy. I believe in supporting small businesses and LOVE the passion and drive of small business owners and their families.

I remember how they all struggled to market their business in the pre-internet era and wish I could've done for them then what I can do for small businesses now. I've been working in Marketing for almost 20 years. I started in television (CBS, New York Times Television, ect). I moved on to corporate consulting with Booz Allen Hamilton where I worked with clients like every branch of the military, Harris Bank, The National Gallery of Art, The Center for Medicare Services and many more. I left Booz Allen to start my own company and ran that for 5 years. I was the chief creative consultant for Visa Labs, Visa's technology arm, and was in charge of their marketing efforts. I also worked with clients like the Postal Service, Manalto and OnTrack Advisory. I decided to take a position as the Vice President of Marketing and Branding with Deep Labs, a technology company. While there I worked with clients including Visa, PNC, Chase, The Government of Singapore, Hershey's and many others. But working with those giant corporations made miserable. So I made the decision to leave and go back to working for myself and concentrate solely on working with small businesses.

Why should our clients choose you?

Why should you choose me?

Right now I don't know if you should. We might not be a good fit.

Lucky Dog Marketing isn't right for everybody. At this moment, I don't know you or your business. It would be incredibly arrogant for me to claim that Lucky Dog is the Marketing Agency that you should choose. It's very possible that you should not choose me and that I should not choose you.

That decision depends on some very important questions.

But to answer the spirit of your question. Our clients give a few main reasons for why they work with me. First, we are not just a cheap leads generator. If that's what you want then Lucky Dog isn't right for you. We concentrate on getting you customers not just leads. We work with our clients throughout the sales process to convert as many leads into new customers as possible and reactivating as many of your current and lapsed customers as possible. The second reason was transparency, we share as much information as we can with our clients so they know exactly what they are getting for the money they spend with us. Third is relentlessness, we don't stop testing and experimenting until we find the right formula to bring your business more customers. The fourth reason is passion. We are passionate advocates for our clients and their businesses and do everything possible to help them.

Those were the main reasons our customers gave for why they work with Lucky Dog.

Those reason may or may not be what you are looking for. Every situation is unique. Lessons learned from past clients help get us to success faster, but that doesn't mean that we are the best fit for everyone. Your situation and your business is unique too. What you are looking for and what you need may not be what we provide.

This is why we start every interaction with a potential client with a strategy session. We want to learn as much as we can about your business and teach you as much as we can about what Lucky Dog does and how it is done first in order to decide whether or not we are a good fit before we ever talk about working together.

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Social Media Marketing FAQs

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The cost of Social Media Marketing depends on several factors. For example, the frequency of posts you want to put out, as well as if the visual content needs to be designed in-house or is being supplied by you. The type of content you require, i.e simple text-based posts through to videos created by a motion graphics designer can also bump up the price.

Setting up and creating successful social media paid ads can also be included. Though the price of any advertising campaigns will incur an additional fee which is charged by the platform itself (such as Facebook, Twitter, Instagram etc). This is known as an ads budget.

Many companies also opt for social media management too. This means all social media feeds are monitored during office hours and customer queries are dealt with promptly on your behalf.

Content Creation
Social media marketing agencies, or freelancers, plan and create content to go out across all your social media platforms, usually several weeks in advance. The content will factor in your business as a whole to highlight your products and services, as well as any promotions you may be running. There will also be an emphasis on engagement to boost customer interactions through carefully selected content, all of which will be approved by you before it is scheduled. Social media content includes the text and any links as well as images or video. All of which needs to be optimised correctly to suit each platform.

Paid Ads
Paid advertising is a way of reaching a large number of people on social media, and can be used to boost engagement, clicks to your website or followers on your page. Paid ads run across multiple platforms including Facebook, Twitter, Instagram and Google Ads. A social media marketing agency will not only plan and launch your paid ad, but they will monitor the budget as well as the results to ensure success.

Feed Management
It is becoming more convenient than ever for customers to Tweet or message a company on Facebook rather than call their customer service line. As a result, your social media inboxes could be getting full without you realising it. An optional service provided by social media marketing agencies is feed management. This involves answering customer queries and resolving any issues or adding in bookings, depending on the nature of your business. If you own a large business then this can also include crisis management to minimise any disruption to your company or its reputation.

Social Media Marketing for small businesses
If you own a small business, then a standard social media marketing package will cover all the basics. This involves planning which days and times messages need to go out, and creating the written and visual aspects to best promote your products and services.

Social media marketing for small businesses can also include implementing SEO across all of your social media content. This will ensure your content is correctly optimised to be picked up by search engines and other social media users.

At least once a month the agency will feed back the statistics of how your posts have performed, and create a plan of action going forward.

With smaller budgets, a social media marketing agency will likely manage several client accounts at once, rather than having a dedicated team or staff member to curate each brand.

Social Media Marketing for larger businesses
If your business is a large corporation, then a comprehensive social media marketing package may be more suitable. A higher budget will allow for enhanced image and video content going out across your social media feeds, and more attention to detail will be given across all aspects.

As well as planning, designing and scheduling your social media content, the agency will set up paid ads to pull in high levels of traffic to your website. There will be greater room for keyword research, using a range of software and analytical tools to ensure your content gains significant engagement.

Feed management will ensure customers are promptly responded to, and chatbots can be implemented to answer customer queries outside of office hours.

An added benefit of comprehensive social media management is that the agency will dedicate more time and energy into getting to know your brand to best understand your audience.

  • Facebook - Over 2.6 billion people use Facebook every month, making it the most popular social media platform. Here you can create a dedicated page for your business or even a virtual storefront. Facebook management will involve creating and scheduling posts, interacting with customers and setting up paid campaigns through Facebook Ads.

  • Twitter - Twitter uses short and sharp messaging to deliver posts or paid campaigns. Social media marketing agencies focus on the use of hashtags that are appropriate to your business and any relevant trending topics to boost engagement. Twitter also benefits from having high profile accounts who may interact with your Tweet through likes and retweets which can skyrocket your brand’s awareness. Content can include text, polls, images, gifs and videos.

  • Instagram - Instagram is a visual based platform and is the perfect place to market your products or services. A social media marketing agency will take time to carefully curate your feed so it fits your brand aesthetic. Instagram is the best place to show before and after shots which can be a very powerful marketing tool across a large variety of industries. Regular posting of engaging content is needed to boost Instagram followers which will be one of the agency’s main responsibilities.

  • LinkedIn - Rather than solely focusing on followers and engagements, LinkedIn is a platform for networking and industry insights. Posting content on LinkedIn relating to your business requires a professional touch. As well as writing company updates, a marketing agency may write blog posts or business reports to share with your clients. The tone of your content will be adapted to fit a more corporate audience rather than sales as your other marketing would typically be. As a professional company themselves, a social media marketing agency will ensure the content is adapted to fit your LinkedIn audience.

Absolutely! One of the advantages of a social media marketing agency is that they are able to provide services to their clients regardless of their location. However, if you own a local business that is a niche to your area, then that might be a reason to look nearby rather than further afield so that they best understand your brand vision.

Social media marketing does not belong to trade associations like other industries in the UK. However, things to look out for are any marketing accreditations as well as being GDPR compliant. If the agency lists their clients on their website, then having a look at the kind of work they produce can be a huge indication of the quality and traction they are likely to bring to your business.

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