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River's Edge Creative profile image
R

River's Edge Creative

Mecklenburg

River’s Edge Creative’ Why Work With Us Life on the Edge can be a scary proposition. Especially if you are trying to build a brand or deliver a message that people will recognize, connect with and support. That is why water is the perfect metaphor for the creation of River’s Edge Creative, a full service marketing, advertising brand building tour de force. Water flowing is a study in an always changing, adaptive, organic process. Water seeks the path of least resistance and finds its own way in a deliberate, relentless, beautiful collaborative process. In advertising, the process should follow these same ideals; beautiful, organic, free flowing, deliberate and relentless. River’s Edge Creative is my creation. I am Greg Daughtry, a 40 year film and television veteran who has worked eye to eye and shoulder to shoulder with some of the most innovative creative thinkers and brilliant minds in advertising. I'm proud to say my mentor Don Jeffries was one of those people. I was blessed to be able to work side by side with him for many years. I listened a lot. I asked a lot of questions. I learned, a lot. I've also forgotten a lot. But, one theme Don taught me that remains with me to this day, is more often than not, the simple ideas are the ones that truly resonate with a given audience. Through my production company, Tuscarora Films, I’ve worked with 500 person ad agencies on Madison Avenue to one person shops operating out of the spare bedroom. I have always paid attention, done my homework and attempted to make concepts better. That’s a recurring theme I have heard throughout my career. “You made the concept better.” From Fortune 500 companies and million dollar budgets to the local barber shop owner who’s willing to barter for a cut, style and shave, I want your advertising, marketing or corporate message to be the best it can be. The 4 great ‘ates’ of advertising serve as my mantra. Create, Captivate, Motivate and Resonate. Simple right? Just like water flowing down a beautiful mountain stream as it effortlessly finds its path.

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What do you love most about your job?

I love bringing 40 years of advertising and video production expertise to the table on all projects and using that experience to make projects better.
I am a skilled writer, marketer, director, director of photography and editor that approaches projects from a wholistic point of view and I possess many tools in the tool box to help facilitate that process.

What inspired you to start your own business?

I am a quick study especially when it comes to creative content development and script to screen production techniques. I humbly felt that I could distance myself from the competition with my own company.

Why should our clients choose you?

I am principally trained as a writer, director and director of photography within the motion picture arts realm. Tuscarora Films has always been run as a ‘creative’ production company, meaning the vast majority of our projects have been created, written and executed by myself and my staff. I am also a video editor with almost 40 years experience. I see projects from a wholistic point of view, from concept through completion. My skillset is a unique one, as I can create a compelling concept, write the script, light the set, operate camera, direct talent and edit the final project. Need music with that? I’m also a musician, bringing yet another creative layer of understanding rhythm, timing, pacing and the dynamics of tonal qualities…or simply the sounds of silence to help captivate and motivate a scene.
Back to the River’s Edge. I bring my unique tool box of skills to you from the banks of the Catawba River. I live on the River’s Edge of Lake Wylie, North & South Carolina. The metaphor of the river is a beautiful one. I listen, watch and learn from nature and it’s creatures that are drawn to the water as I am. I am more attuned to the seasons, the sun, the moon the ever changing fabric of life than your average run of the mill creative thinker. The River helps me stay connected or sometimes disconnected, as it ebbs and flows. Just the way I like it.

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Reviews

5.00/5.00

based on 287 reviews

The average rating for Bark Promotional Video Production Specialists in Charlotte is 5.00, based on 287 reviews.

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