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Segal Communications is an award-winning public relations, social media, content, and influencer marketing agency headquartered in the heart of San Francisco. We specialize in crafting comprehensive omnichannel communication strategies spanning food, retail, wine, spirits, events, and hospitality. Our mission is to assist consumer brands in establishing a strong brand presence, building a stellar reputation, and amplifying their unique stories through earned and owned channels. We pride ourselves on offering strategic guidance and skillful execution. Beyond being mere consultants, we wholeheartedly integrate ourselves as dedicated team members, working hand in hand with our clients to collaboratively create something we all take immense pride in building.
At Segal Communications, fostering new ideas and building strong relationships is at the core of what we do. This applies to the way we service our clients and how we operate as a team. We believe that building and maintaining authentic connections with journalists and influencers is the best way to share impactful stories that highlight your brand in the light it deserves. As the world digitizes, person-to-person interaction remains a top priority at Segal Communications.
Having once been on the other side of media relations, the founder of Segal Communications, Sarah Segal, brings a unique perspective. Segal spent more than a decade as a broadcast journalist, where she acquired first-hand knowledge of precisely what newsrooms are looking for when it comes to a "newsworthy" story. She switched to PR when she realized she could use her journalism expertise to help companies with meaningful missions to tell their stories in ways that resonate with reporters and move needles for brands.
At Segal Communications, we view ourselves as an extension of our client's team. We know that consistent collaboration produces the best results. To facilitate this, we provide multiple communication channels and are always a Google Meet, Zoom, or Slack call away. In addition to as-needed communication, we schedule recurring regular calls with each client to share project updates and provide insight into the media and influencer conversations we’ve conducted on the client's behalf. We also give each client unhindered visibility into the "master media list" we custom develop to target the most relevant movers and shakers. Clients can also request access to the boards we've created in our project management tool, where we track progress and update media coverage in real-time.
