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FireWorks PR & Events profile image
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FireWorks PR & Events

We are a boutique PR, Events & Social Media business working across a range of business categories including: * Public Relations & Communications * Social Media Strategy Development * Social Media Content Creation & Management * Event Concept, Management & Implementation * Media Releases * Product Sampling * Sponsorship Management * Strategy & Innovation * Analytics & Reporting * Administration Support Thoughtful planning, creative thinking and impeccable implementation is how we deliver results for our clients. Working across a broad range of sectors, FireWorks PR & Events are a skilled team of professionals who are committed to the outcomes. And go above and beyond to achieve them. We care about our clients because their success is our reward. And we work hard to build transparent and genuine relationships with all we meet: clients, suppliers, media, influencers, delivery drivers, restaurateurs, baristas, accountants, IT peeps, actually, everyone. It’s how we roll. Check out our website for client case studies and testimonials from companies and organisations like Flight Centre, Federation Square, Australia's First Families of Wine, Tahbilk, Summer Land Camels, The Apple Press, The Cookie Box and the Robert Rose Foundation. And our reputation often proceeds us, built up over seventeen years of good business and great results. Let’s call it goodwill. Connect with us and let's talk about your requirements. We're here for you.

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Hear from
a professional

What do you love most about your job?

We do what we love and we love what we do and strive for success every time. Our team work tirelessly to bring ideas to life.

Our core business values of care, quality, integrity and fun mean that we take every task seriously and still manage to feel the joy along the way. And who doesn’t need some joy in their lives?

What inspired you to start your own business?

A bit about Kathy Lane, Director - Fireworks PR & Events...........

After holding a number of significant leadership positions at school, Kathy was destined to be a career leader. It was a given. But not before some incredible life and work experience along the way.

Following rigorous interviews, Kathy was successful in securing one of only 16 positions in the Certificate of Advertising course at RMIT, kicking off her career in that direction. Her first job was at global player, McCann-Erickson before moving into Account Service at RGS Communications, working on General Motors-Holden and managing their Holden Sales Guild salesperson incentive program.

A jump across to client side saw Kathy delve into the world of fashion and retail at the iconic Georges of Collins Street before heading to the Marketing & Advertising department at another Australian fashion icon, Country Road.

Back to some more Account Service agency experience with Baker Robson Marygold, working on fashion clients, saw Kathy decide that the pull of wanderlust was too great and she headed off overseas to explore.

After extensive travelling, Kathy ended up in London. About to head home, Kathy was offered the amazing experience to work with one of London’s leading restaurant groups, the Lachmead Group, assistant managing their ‘Deals Diner’ at Chelsea Harbour before being promoted to her ‘own’ restaurant in the West End, ‘Deals West’. Owned by a number of members of the Royal Family, not only did the Deals experience satisfy Kathy’s love of food, wine and entertaining but it certainly gave her leadership experience, leading a team of hard-working individuals from all over the world. And the Royal connection was an incredible one with some of the world’s most high profile and recognisable people looked after by Kathy and her team. (Ask her, she’ll tell you!)

An exhaustion of her working holiday visa saw Kathy say goodbye to London and return to Australia a much more mature and inspired leader. A deep commitment to people and their stories (she finds people infinitely interesting), led Kathy to the world of PR & Communications via the wine industry, with Kathy appointed Manager of the National Advertising & Communications department of Tucker Seabrook who were at that time, Australia’s oldest family owned wine & spirit distribution business. Working with an incredible portfolio for over six years (think Champagne Bollinger, Grand Marnier, Henschke, Bannockburn, Campari and the list goes on…), Kathy’s skills for communication and leadership were honed under the watchful eye of her mentor, the late Judy Hirst.

The imminent birth of twins saw Kathy leave Tucker Seabrook and Sydney and return to Melbourne, starting FireWorks PR & Events in 2003 when her twins were one!

It’s been many years since she grasped the reins of her own destiny to run her own business but Kathy is still as passionate about people and delivering great outcomes for her clients as she was at the beginning. Surrounded by a strong team, Kathy’s leadership style is one of inclusion, collaboration and empowerment. She listens, distils information and acts with energy to drive the best client outcomes, inspiring her team along the way.

Why should our clients choose you?

The first question we ask a new client is ‘how does success look’? Once we have an understanding of that, we work hard and smart to deliver. And deliver we do.

A proven track record of developing strong relationships and delivering beyond client expectation underpins all that we do. Throw in a healthy dose of strategy, planning, creativity and experience and FireWorks offers the perfect mix for success.

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Reviews

5.00/5.00

based on 92 reviews

The average rating for Bark PR Agencies is 5.00, based on 92 reviews.

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