Segal Communications is an award-winning public relations, social media, content, and influencer marketing agency headquartered in the heart of San Francisco. We specialize in crafting comprehensive omnichannel communication strategies spanning food, retail, wine, spirits, events, and hospitality.
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1 customer review
Seyar
Public Relations Agency
Working with Segal Communications was an exceptional experience! They brought incredible expertise and creativity to our PR campaign, helping us reach new audiences and increase our brand visibility. From the start, their team understood our goals and developed a strategic plan tailored to our brand. The results were impressive, and we’ve seen significant engagement and recognition thanks to their efforts. Segal Communications is responsive, professional, and truly invested in the success of their clients. Highly recommend them for any business looking to make a big impact! More...
What do you love most about your job?
At Segal Communications, fostering new ideas and building strong relationships is at the core of what we do. This applies to the way we service our clients and how we operate as a team. We believe that building and maintaining authentic connections with journalists and influencers is the best way to share impactful stories that highlight your brand in the light it deserves. As the world digitizes, person-to-person interaction remains a top priority at Segal Communications.
What inspired you to start your own business?
Having once been on the other side of media relations, the founder of Segal Communications, Sarah Segal, brings a unique perspective. Segal spent more than a decade as a broadcast journalist, where she acquired first-hand knowledge of precisely what newsrooms are looking for when it comes to a "newsworthy" story. She switched to PR when she realized she could use her journalism expertise to help companies with meaningful missions to tell their stories in ways that resonate with reporters and move needles for brands.
Why should our clients choose you?
At Segal Communications, we view ourselves as an extension of our client's team. We know that consistent collaboration produces the best results. To facilitate this, we provide multiple communication channels and are always a Google Meet, Zoom, or Slack call away. In addition to as-needed communication, we schedule recurring regular calls with each client to share project updates and provide insight into the media and influencer conversations we’ve conducted on the client's behalf. We also give each client unhindered visibility into the "master media list" we custom develop to target the most relevant movers and shakers. Clients can also request access to the boards we've created in our project management tool, where we track progress and update media coverage in real-time.
Media Relations
We firmly believe that media relations is the cornerstone of every public relations program. We work with our clients to develop meaningful outreach to a curated list of media across industries. Clients are asked to complete an input questionnaire at the beginning of any engagement where they provide details that help the team define SMART goals for their work. The questions include ideal placements, competitor details and planned events.
Influencer Relations
As the media landscape has become increasingly space over the years, we recommend every client consider supplementing media relations with influencer relations. We prioritize unpaid - trade - relationships with hand-selected influencers that we believe reflect the same values of the brand.
Social Media Management
Segal Communications often takes over the management of social media handles. In addition to media and influencer relations, this allows the team to maximize these relationships seamlessly across all owned channels. Segal will develop a months worth of evergreen posts that are reviewed by the client, these posts will then coupled with topical and trending content developed by the team in real time. The team captures and organizes all content in a manner that is easily searchable for later applications.
Content Development
From drafting bylines for CEOs to developing insightful video content, the Segal team is passionate about showing as much as telling audiences about a brand. Newsletters, b-roll, drone footage, and contributed content can help illustrate and add color to everything from a new menu item to a new service offering. Segal makes a point of always bringing new and creative ideas to every client call.
