The Visual Factory

The Visual Factory

The Visual Factory is a verified pro service provider Certificate of Excellence 2019

The Visual Factory locationSan Rafael, CA, Marin

(1 Review)

The Visual Factory brand design and digital creative agency that positions brands and companies in their most authentic and meaningful way. Providing print marketing , web design, video production and editing and brand solutions we can elevate your company and deliver your message to the right audience to further your marketing and sales goals.

The Visual Factory Reviews

The Visual Factory Reviews

Review of The Visual Factory by NewGen Surgical
5 07/07/2015 NewGen Surgical

The Visual Factory has been our branding and design studio since the inception of our company. Everything from our logo to our product packaging has been designed and produced by The Visual Factory. Camilla is exceptionally talented and a pleasure to work with - even under pressure and tight deadlines. We would recommend the Visual Factory to any company looking for an outside design firm that performs like your own in-house marketing and design professional.

The Visual Factory

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The Visual Factory Q&A

The Visual Factory Q&A

What makes a great website?

A great first impression and an incredibly intuitive and simple user experience. Your potential clients want to find out the information most pressing to them - make it easy for them to do so!

What questions might you ask a client when starting a new project?

What is your main objective for starting this project? What is your target audience? How do you want them to feel when they read your website, view your brochure, see your logo? What is the monetary amount that you're interested in investing in your company's growth through marketing communications?

Describe your creative process.

1. Research the market. 2. Through a creative brief and/or phone call, determine the voice of both the client and the target audience to strike a balance of authenticity between the two. 3. Design and sketches begin! Start mocking up designs. Narrow down to the top designs and present to the client. Discuss to narrow down the best design solution through usually a few rounds of edits. Present the final chosen design and deliver the files! Coffee, laughter and a great soundtrack are always part of the process.

What information do you need from a client before you can start work?

As mentioned in my process, a creative brief helps to ensure that all the information is presented by the client in terms of objective and voice. Unless we are providing assets, graphics, photos copy and an approval of the estimate are required to get started down the creative path.

What do you love most about your job?

Building relationships with people and creating beautiful and functional design that helps bring client's concepts into visual tools to better position themselves in their market.

What inspired you to start your own business?

The freedom to create the best design solutions for my customers without a lot of the politics of large agencies and committees. The flexibility to work hard to get the job done and also take the time out to replenish my energy and creativity to bring great design with a great attitude.

Why should our clients choose you?

Over 15 years of design and agency experience, a wealth of knowledge and experience across print, web and video media, expert knowledge of all relevant Adobe cloud softwares, professsionalism that far exceeds my competition, excellent communication skills, a great attitude and sense of humour.

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