Webolutions has been Denver’s top web design company since 1994. We have been ranked among Denver’s Largest Web Designers/Developers by the Denver Business Journal every year since 2002. Our team of web design specialists can build you a high performing website that is tailored to your specific business goals and delivers the results that will set your business up for ongoing success.
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13 customer reviews
Mary Ann Littler
The team is extraordinary! Committed to their clients success!
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Jeremiah O. Sarkett
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Brian Olson
This is a terrific and forward thinking company. Great staff and a commitment to the community where they work. Professional at all levels and I highly recommend to any business looking to extend their reach in this very digital age.
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Ken Salyer
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Alicia Vargo
Fabulous genuine, talented people who can assist any size business with the heart and soul of their company! Webolutions truly cares for their clients every step of the way!
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Sarah Boyd
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Lee Weisbard
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Kristen Rider Beatty
Good people. (Good food.) Great web and SEO! What's not to love?
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Odair Martins
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Carrie Jessica Gottschalk
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Colleen Winkleman Schwake
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Tasha Garoutte
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Jim Ford
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What makes a great website?
It’s common for businesses to get hung up on the aesthetics when designing or redesigning their website. While it’s important for your website to look beautiful, align with your branding and catch the eye of your audience, this is only part of what makes it an effective marketing tool. You must also build a website that is easy to use and provides the exceptional user experience your audience craves.
The following best practices are critical to ensuring your new website delivers the results your business needs:
Simplicity
Effective visual hierarchy
Intuitive navigation architecture
Responsive design
Accessibility
Simplicity
Your goal is to get your audience to complete a desired action when they visit your website. This may be to schedule a consultation, sign up for your newsletter, join your community, download your eBook, or anything else that may help you turn this person into a lead. Therefore, you want to avoid including any unnecessary design elements which don’t serve a functional purpose. These unnecessary elements can potentially overwhelm your visitors, making it more difficult for them to find the information they’re looking for and to take your desired action.
For this reason, simplicity is critical when designing a website. This applies to all of the visual elements on your web pages, including:
Graphics – Don’t add graphics and images haphazardly. Make sure they serve a purpose, and avoid including so many that your page appears cluttered. This will make it hard for your audience to determine what elements of the page demand their attention.
Colors – When it comes to picking colors, less is more. Your color scheme should align with your branding. If you feel it’s necessary to use additional colors beyond those associated with your brand, be judicious. Too many colors in your design can become distracting to users.
Fonts – Your fonts should be easy to read, and the text color should contrast with your page background so that it stands out. As with colors, less is more when it comes to fonts. As a general rule, use no more than three different fonts and three different text sizes on a page to avoid distracting your audience.
Effective Visual Hierarchy
Just as maintaining simplicity in your website design will help people focus on the elements of the page that drive results, an effective visual hierarchy will complement these efforts to increase the likelihood that your audience takes your desired action. Visual hierarchy refers to the way the elements on the page are organized and arranged. When this is done effectively, your website visitors will more easily focus their attention on the most important elements first.
Remember, the goal of your website is to get your audience to complete a desired action that will help convert them into a lead. The best way to achieve this goal is to place your conversion elements prominently on the page, and as high up as possible, to ensure your audience sees these items and understands the desired action you want them to take. By adjusting the size, color and position of these conversion elements, you can more effectively structure your web pages in a way that will draw your audience to these items when they first land on the page.
Intuitive Navigation Architecture
Most people who are visiting your website for the first time are still in the information gathering process and often aren’t ready to purchase your product or service. In order to aid them in their research and help them learn more about your company, you’ll need an intuitive website navigation architecture.
When you design your navigation architecture effectively, it will be easy for your visitors to move throughout your website and find what they’re looking for. You want to create a flow that is logical and easy to figure out.
The following navigation architecture best practices should be followed when designing your new website:
Keep your top navigation menu simple (between 3 and 6 top menu items)
Include a supplemental navigation menu in your website footer
Add a search bar at the top of your website so users can search for the information they need
Don’t include too many pages in your top navigation dropdown menus (stick to only the first tier pages for each menu item)
Include links within the content on each page to help users navigate to relevant content, and make it obvious where these links will take the reader
Keep your top navigation menu consistent from page to page
Responsive Design
With 48% of global page views coming from mobile devices, it’s critical that your website provides an exceptional mobile experience. In fact, 93% of individuals state that they leave a website when it doesn’t load properly on their mobile device.
The best way to provide an exceptional user experience on a mobile device is to build your website with a responsive design. Responsive design ensures the elements on each page will be resized and repositioned to align with the dimensions of the screen being used to view the website. When you use responsive design, your website will provide a great experience on any device being used, reducing the likelihood that you’ll lose visitors instantly when they land on your website.
Accessibility
Effective website design ensures that everyone is able to use the website. When you optimize the accessibility of your website, individuals with disabilities and other limitations that impact their browsing ability will still be able to have a good experience.
Adhering to accessibility best practices will not only ensure a great experience for all users, but it will help improve your SEO results, making your website easier to find.
What questions might you ask a client when starting a new project?
When starting a new web design and development project, we ask our clients a variety of questions to ensure we have a comprehensive understanding of the client's needs and expectations. Some key questions we ask may include:
* What is the purpose of your website, and what goals do you hope to achieve through this project?
* Who is your target audience, and what are their needs and preferences?
* Do you have any branding guidelines or existing design materials that we should be aware of?
* What is the scope of the project, and what are the key features and functionality you require?
* What is your budget and timeline for the project?
* Do you have any specific content or copy that you would like to include on the site?
* Are there any competitors or industry-specific websites that you admire or would like to model your site after?
* How do you plan to measure the success of this project?
* Do you have a process for providing feedback and making revisions throughout the project or would you like to use ours?
* Do you require any ongoing maintenance or support for the site after launch?
These questions will help us understand the client's needs and goals, allowing us to create a website that meets their expectations and delivers the desired outcomes.
What inspired you to start your own business?
In 1994, shortly after the creation and standardization of the protocols and software which allowed the World Wide Web to become relevant, I founded Webolutions.
As a former investment adviser and portfolio manager with firms like Merrill Lynch, I’d written a planning book to help document all the critical financial information which is normally maintained by a sole person in a household. As I went to market with this book, I paid someone $5,000 to create a website for me. The service was poor, the communication was atrocious and the marketing was non-existent. So, I began taking .html classes at night (back then, there was no website building software available) and learning how to market online. As I mentioned to people what I was doing, I found huge demand for these skills. This is still true today. Our clients appreciate our high level of service, great communication and our vast marketing skills.
Why should our clients choose you?
Webolutions has been Denver’s top web design company since 1994. We have been ranked among Denver’s Largest Web Designers/Developers by the Denver Business Journal every year since 2002. Our team of web design specialists can build you a high performing website that is tailored to your specific business goals and delivers the results that will set your business up for ongoing success.
Creating a high performing website that elevates your other marketing efforts and grows your business takes careful planning and expert execution. It’s crucial to work with a web design company that can deliver the results you need. At Webolutions, we have you covered.
Webolutions has been an industry leading web design agency since our inception in 1994. Our unique Websites Right Methodology™ has been developed over nearly three decades, incorporating the experience, knowledge and lessons learned from building thousands of websites. This fully integrated, strategic approach to website development creates a far better client experience, increased website marketing performance and vastly superior business results.
With access to robust custom web design services and our exclusive Websites Right Methodology™, you’ll be set up for success at every stage of the process. Our unique methodology delivers the results you need by:
Collaborating with your team to document your website goals at the onset of the project, allowing us to measure success both during the creation of your website and over time after the site is launched
Working with you to plan your website home page key elements, ensuring your website effectively conveys your brand story
Creating detailed website mockups to ensure you love your new site design before we begin building the website
Documenting all functional requirements prior to building the website to guarantee all stakeholders are aligned on what is expected
Creating a comprehensive project plan and timeline to ensure all deadlines are met
Providing weekly status touch base email updates to keep you apprised of our progress and ensure you know when your team needs to complete certain tasks or provide specific assets
Incorporating a wide range of third-party tools to enhance your website functionality
Performing custom programming and development to address your specific functionality requirements
Performing comprehensive pre-launch website testing to ensure the site functions properly on all browsers and devices
Providing tactical content leadership to help you more effectively communicate your story and establish your business as a thought leader
Utilizing proven SEO best practices for better search engine rankings
Providing post-launch testing and ongoing analysis to ensure your website is delivering your desired results over time
Our comprehensive web design services will allow you to grow your business faster, smarter and easier. You’ll be able to convey your brand messaging in a way that allows you to stand out from your competitors, distinguishing your company as a trusted industry leader. This will help you attract new clients and retain existing clients for longer.
Website Design & Development
Webolutions has been Denver’s premier web design and development company since 1994, developing over 2,000 custom websites nationally.
We provide custom website solutions built to address your specific business goals. As the hub of your digital marketing efforts, your website performs many crucial functions. At Webolutions, we’ll work closely with you to create a site that will build your brand, effectively convey your story to your audience and convert more leads.
We’ve refined our design and development process based on decades of industry experience. During this time, we’ve discovered that there’s no substitute for meticulous planning. As part of our multi-tiered development process, we’ll help you achieve clarity about who you can be in the world and discover your unique niche in your market.
Custom Website Design
You only have roughly 0.05 seconds to grab someone’s attention when they visit your website before they’ve formed an opinion about your business. Is your website up to the task or is a poorly designed site driving viewers away as fast as they arrive?
Your website is the most powerful aspect of your marketing strategy. A well designed website will attract more traffic, effectively convey your brand messaging, establish your business as an industry thought leader, and provide a great user experience which increases conversions.
When designed properly, your website becomes one of the most impactful tools at your disposal to grow your business. However, a poorly designed site will do just the opposite – it will make it harder for people to find you when they’re searching for the services you provide and if they do find you, they may not stay on your website long enough to truly discover what makes you stand out from your competitors. Custom web design is the most effective way to ensure your website sets your business up for success.
Webolutions has been among Denver’s top custom web design companies since 1994. We have been ranked among Denver’s Largest Web Designers/Developers by the Denver Business Journal every year since 2002. As one of the most experienced web design and development agencies in the nation, you receive a superior custom website that delivers the results your business needs to thrive.
Digital Marketing
Webolutions is Denver's most experienced full-service digital marketing company. Established in 1994, Webolutions has 25+ years of experience developing and implementing online marketing strategies for local, national and international companies.
Webolutions is Denver's most experienced full-service digital marketing company. Established in 1994, Webolutions has 25+ years experience developing and implementing online marketing strategies for local, national and international companies. We maintain over a 95% client retention rate because our website marketing strategies deliver results. Clients appreciate monthly performance reviews where our online marketing experts explain the work that has been performed, review monthly performance using objective data from Google Analytics and revise our marketing strategies to optimize results for our clients.
Brand Strategy
Creating a good strategy starts with identifying and prioritizing goals. The clearer the business objectives, the more likely we are to be able to develop an effective plan. Webolutions designed our Market Positioning Action Plan(TM). to help clients clarify their goals, develop detailed target personas and identify their brand positioning relative to the competition. Marketing strategy development involves detailed research around competitive messaging and marketing tactics. We research the key players in the category to determine what they are saying and doing and use that to influence marketing strategy development.
SEO Services
You’ve invested a lot of money in your website. It looks great and effectively conveys your brand messaging. However, your beautiful website won’t help grow your business unless your potential customers can find it when they’re searching for the products or services you offer. That’s where SEO can give your business the edge you need to thrive on the Internet.
Search engine optimization (SEO) is the process of improving your website so that it gains better visibility in search results on Google and Bing. The higher your website appears in search engine rankings, the greater the likelihood that you’ll receive the traffic necessary to expand your customer base and grow your business.
Web Content Development & Marketing
Content helps drive SEO, creates every piece of the user experience, and is THE thing that brings your brand’s personality to life. That kind of livelihood is extremely important when you’re meeting customers through a screen.
But how do you know what content is best for you? It’s one thing to understand that “content is king,” but it’s another entirely to grasp the countless forms content can take and know how to approach each content type and how to personalize it to work for your brand.
At Webolutions, we focus on a collaborative approach to content creation and strategy, one that respects your subject matter expertise while simultaneously employing our content and marketing skills to create an effective strategy that cares for all parts of the content process. That includes:
Creating a defined voice and tone for your messaging and content.
Collaborating on a strategy that makes sense for your goals and your target audiences.
Working to find the right words to convey what you’re all about, and why that matters to anyone else
Keeping in mind SEO terms and creating content that ranks as well as creates a seamless user experience.
Using a wide variety of tools to help make sure your content is in tip-top shape before it’s shipped out to readers.
Google PPC Management
Unlike other forms of paid advertising, Pay Per Click marketing exposes your message to potential customers at the exact moment they are researching your category. The right PPC management partner will help you identify the best keywords to follow, will secure top positions and will monitor and optimize ad copy to maximize impact of your campaign. Webolutions is a Certified Google Ads Partner – Professional Google PPC Ad Management
