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Wave Marketing Company

Albany, NY

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About

We are a data driven marketing company with over 100 brands working with us!

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Q&As

A great website is more than just a pretty design—it’s a strategic tool that drives results. Here’s what truly makes a website great:

1. Clear Purpose: Whether it's converting leads, telling your brand story, or selling a product, a great website knows its goal and guides users toward it seamlessly.

2. User Experience (UX): It should be easy to navigate, fast-loading, mobile-friendly, and accessible to all users. If visitors can’t find what they need in a few clicks, they’re gone.

3. Strong Visual Identity: Your website should instantly reflect your brand’s personality—through design, colors, fonts, and imagery. It should feel like you.

4. High-Quality Content: From headlines to calls-to-action, copy should be clear, compelling, and optimized for both search engines and humans.

5. SEO & Analytics: A great site is discoverable and trackable. That means proper SEO setup and analytics tools like GA4, so you know what’s working—and what’s not.

6. Scalability: It should grow with you. A great site is built with flexibility so you can easily update, add, or pivot as your business evolves.

Bottom line: a great website isn't just beautiful—it’s built to work for you.

We use a comprehensive onboarding questionnaire for all new clients to ensure a smooth, efficient start to every project. It helps us gather everything we need—brand goals, target audience, design preferences, competitors, and more—right from the beginning. This way, we’re aligned on expectations and can hit the ground running with clarity and purpose.

What I love most about my job is diving into the data to uncover what’s working—and what’s not. There’s something so satisfying about turning numbers into insights and then using those insights to improve performance. Whether it’s boosting engagement, optimizing a campaign, or refining a website for better conversions, I love the constant opportunity to adjust, test, and grow. Data doesn’t lie—and it keeps me focused on delivering real results.

What inspired me to start my own business was the marketing research I did back in college. I was blown away by how little most people knew about social media strategy—and how many business owners were trying to juggle everything themselves. It made me realize there was a huge gap between what brands needed and what they knew how to do. I wanted to bridge that gap by offering support that’s both strategic and hands-on, so business owners could stop stressing over their socials and get back to doing what they love.

Clients should choose us because we combine data-driven strategy with fast, reliable execution. We’re not just another marketing agency—we become a true extension of your team. With 15-minute response times and professional, scroll-stopping content delivered quickly, we make it easy for you to show up online consistently, confidently, and with results you can actually track!

Yes, all of our services are offered remotely! We work with clients across the country and stay connected through monthly virtual meetings, mid-month check-ins, and ongoing communication via text and email. This setup allows for quick turnarounds, consistent updates, and seamless collaboration—no matter where you are.

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