Susan von Seggern is one of the most well-known and well-liked publicists in Los Angeles. In LA for more than 20 years, her work as a major label publicist and CEO of a boutique PR agency, her time spent in political PR, her globe-trotting exploits in corporate PR, and her return to consulting for events, corporate, cause, and cultural clients have exposed countless journalists and tastemakers to Susan’s honest, positive, and tenacious PR style.
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What do you love most about your job?
I love helping people broaden their visibility by getting them great media coverage! I am a little addicted to getting those media hits, so I will go the extra mile to generate coverage for my clients.
What inspired you to start your own business?
After working for corporations, I was ready to take on generating my own clients. That allowed me to work with clients I know have media appeal and do the best possible job for them.
Why should our clients choose you?
Over my career, I have developed many methodologies for generating press coverage and know that when I can put active, interesting clients into my PR system, they will get coverage.
With over 25 years in PR, all of it specializing in media relations, I have deep and broad relationships with journalists internationally. Since 1992, I have maintained my own database of media contacts, which has over 17,000 contacts, some of whom I have known all this time.
Can you provide your services online or remotely? If so, please add details.
I generally provide services remotely and work with clients in the Los Angeles area, California, the US, and globally.
Media Relations
Susan is an expert at getting her clients covered by web news sites, blogs, podcasts, newspapers, magazines, radio shows, and on television news and interview shows. Some tactics she uses to achieve coverage include press releasing, sustained media outreach, social support, and more.
