Enterprise expertise at small company prices. I have the skill and aptitude to create your vision
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What makes a great website?
A great small business website needs all the strengths of a great website in general, but with a focus on some key areas to really shine:
Tailored to Your Audience:
Understanding your ideal customer: A small business can target a specific niche, so the website's content and tone should resonate with that audience.
Focus on benefits, not features: Highlight how your product or service solves your customer's problems.
Building Trust and Connection:
Showcase your expertise: Content that demonstrates your knowledge and experience builds trust with potential customers.
Testimonials and reviews: Positive feedback from past customers can be very persuasive.
Easy to contact: Make it clear how people can reach you, whether it's by phone, email, or contact form.
Standing Out from the Crowd:
Unique selling proposition (USP): What makes your business special? Let your website shout it from the rooftops (metaphorically).
Community focus: Highlight your local involvement or commitment to social causes if it aligns with your brand.
Keeping it Simple:
Limited clutter: Small businesses often have a simpler product or service offering, so the website shouldn't be overwhelming.
Focus on the most important information: Prioritize what visitors need to know most and make it easy to find.
By keeping these small business-specific points in mind, you can craft a website that is not only a great website but also a powerful tool to grow your business.
What questions might you ask a client when starting a new project?
The number one item for a successful project is determining what the website is trying to achieve; what is the goal? How will you be measuring the success of your website? (e.g. Website traffic, leads generated, sales)
By understanding the intentions of the site, a focused view can drive a successful site.
Content and Functionality:
What kind of content will be on the website? (Text, images, videos, etc.) Do you have any existing content you want to incorporate?
What features are important to you? (e.g. Contact form, appointment booking, e-commerce functionality)
Design and Branding:
Do you have a brand style guide? (This helps ensure consistency in design)
Do you have any websites you find visually appealing? (Examples inspire designers)
What kind of feeling do you want your website to evoke? (e.g. Trustworthy, professional, modern)
Technical Considerations and Budget:
What is your budget for this project?
Is there a specific timeline you're hoping to meet?
Why should our clients choose you?
Affordable experience. I've been working in this field for many years on every kind of site. From enterprise architecture to sole proprietorships, I have delivered excellence on every level.
Small Business Websites
Unlock your business's potential with a bespoke, beautiful new website!
In today's digital age, having a strong online presence is crucial for the success and growth of any business, regardless of its size. A well-designed and user-friendly website can be a game-changer for small businesses, acting as a virtual storefront that opens doors to a global customer base. In this article, we will explore the importance of small business website development, discussing its benefits, key elements, and best practices that can help small businesses thrive in the competitive marketplace.
