Joey Hammond founded Producify with one goal: to make clients look like superstars — fast. His team transforms everyday interviews into professional, marketable video content that turns heads and delivers results. It’s not uncommon for clients to say, “I look like a movie star,” thanks to Producify’s cinematic framing and storytelling-first approach.
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3 customer reviews
Ed
Commercial, Movie, or Music Videography
I'm soo happy with the work Joe and his team did for me. The video is amazing and they really captured what I wanted. Will be using them for all future production/editing needs!!
Jessica Cedoz
We worked with Joey on our company's 20th anniversary video and I was very impressed with the process and final product. Joey stayed on our timeline even when we decided to go in a different direction with the video which meant he had to re-edit the whole thing. I highly recommend and we will be using Producify again in the future! More...
Melissa
Video Design & Production
I was a shot in the dark as I didn't know this team at all. Well, they delivered as promised plus more!! Professional and on time. ..I am so happy with my final product. I will use them again no doubt. More...
What’s the secret to taking a great photograph?
Creating compelling product photographs involves a combination of technical skill, creativity, and attention to detail. Here are some questions and answers that cover the essentials of product photography:
What equipment do I need for product photography?
Answer: At a minimum, you need a camera with manual mode capabilities, a tripod to stabilize your shots, and good lighting. Natural light can work well, but for more control, consider investing in studio lights. A white backdrop is also essential for creating clean, distraction-free images.
How important is lighting in product photography?
Answer: Lighting is crucial in product photography. It can highlight the product's best features, create depth, and avoid unwanted shadows. Soft, diffused lighting often works best to evenly illuminate the product, reduce harsh shadows, and bring out the true colors of the product.
What background should I use for product photos?
Answer: A plain, neutral-colored background, such as white or light gray, is typically best. It keeps the focus on the product and makes it easier to edit the photo later. Some photographers use seamless paper backgrounds or lightboxes to achieve a clean look.
How can I eliminate shadows in my product photos?
Answer: To minimize shadows, use soft, diffused lighting from multiple directions. This can be achieved with natural light, by using reflectors to bounce light onto the product, or by setting up studio lights on either side of the product. A light tent can also help distribute light evenly and reduce shadows.
What’s the best way to focus on a product in photography?
Answer: Use a narrow aperture (high f-stop number) to ensure the entire product is in focus, especially for larger items. For smaller products, you might want a shallower depth of field (lower f-stop number) to blur the background and make the product stand out. Always focus on the most important detail of the product.
How do I choose the right angle for product photography?
Answer: Experiment with different angles to showcase the product's best features. A straight-on shot is essential for clarity, but additional angles can highlight details, texture, and functionality. Overhead and 45-degree angles are popular choices that offer a good view of the product.
Should I use a tripod for product photography?
Answer: Yes, a tripod stabilizes your camera, ensuring sharp, clear photos. It also allows you to maintain consistent framing and composition across multiple shots, which is particularly important for cohesive product listings.
How do I edit product photos effectively?
Answer: Use photo editing software to adjust brightness, contrast, saturation, and sharpness to make your product stand out. However, ensure that the edits don’t misrepresent the product. Removing distractions, cropping for better composition, and occasionally retouching to remove dust or minor imperfections are also common practices.
What role does composition play in product photography?
Answer: Composition guides the viewer’s eye to the product and can convey a story or context. The rule of thirds, leading lines, and symmetry can all be used to create a visually appealing image that highlights the product effectively.
How can I show the scale of my product in photos?
Answer: Include objects of a known size in your photos, such as a coin or a pen, for scale. Alternatively, you can photograph the product in a real-life context or use models for wearable items. This helps customers understand the product’s size and how it might be used.
These questions and answers provide a foundation for improving your product photography skills. Practice, experimentation, and attention to detail are key to capturing stunning product photos that attract customers.
What questions might you ask a client when starting a new project?
When starting a new project, asking the right questions is crucial for understanding the client's needs, expectations, and vision for the project. Here are some essential questions we ask:
Can you describe the scope and goals of the project?
Understanding the client's vision and objectives helps ensure that you're on the same page from the start.
Who is your target audience?
Knowing the target audience is essential for tailoring the project's design, message, and functionality to meet their needs and preferences.
What are the key deliverables and deadlines for this project?
Clarifying what needs to be delivered and when helps in planning and managing the project effectively.
Do you have any specific requirements or features in mind for this project?
This question helps uncover any essential elements that need to be included in the project.
Who are your main competitors, and how do you differentiate from them?
Understanding the competitive landscape can guide the project's strategy to ensure it stands out in the market.
Are there any existing brand guidelines or design elements that need to be incorporated?
This ensures consistency in branding and visual identity across all aspects of the project.
What is your budget for this project?
Knowing the budget helps in planning and proposing solutions that are financially feasible for the client.
Have you seen any similar projects or designs that you like?
This helps in understanding the client's taste and expectations in terms of style and functionality.
What are the main challenges you face with your current setup?
Identifying pain points allows you to tailor your solutions to address these specific challenges effectively.
How do you measure the success of this project?
Understanding the client's criteria for success helps in focusing efforts on achieving those specific outcomes.
Who will be the main point of contact for this project?
Knowing who to communicate with ensures that questions, updates, and approvals can be handled efficiently.
How frequently would you like updates on the project's progress?
Setting expectations for communication frequency helps keep the client informed and engaged without overwhelming them.
Are there any legal or regulatory considerations to be aware of?
This is crucial for ensuring that the project complies with all relevant laws and regulations.
What are your long-term plans or aspirations for this project?
Understanding the client's future vision can guide the scalability and adaptability of the project's design and development.
Can you provide your services online or remotely? If so, please add details.
Producify is a remote company.
You have the flexibility to film video content when you need it, or our production team can film it for you.
Here’s how it works
YOU PRODUCIFY
It's an on-demand world! Grab your smart phone and film the videos yourself. Once the footage is uploaded, we'll Producify it. Which means polish, edit and brand it for your audience.
WE PRODUCIFY
Need a full service production team to film your branding video? Our award-winning team will come to you and produce your video with the latest and greatest video equipment.
ANIMATE PRODUCIFY
We've got you covered! Our team of super editors can produce something completely fresh or use your demos, PDFs and screenshots to Producify it into digital videos that engage viewers, promote interest and help support your brand.
Full-Service Video Production
Need a full service production team to film your branding video? Our award-winning team will come to you and produce your video with the latest and greatest video equipment.
EDITING / POST-PRODUCTION
Once the footage is uploaded, we'll Producify it. Which means polish, edit and brand it for your audience.
Virtual Production
It's an on-demand world! Grab your smart phone and film the videos yourself. Once the footage is uploaded, we'll Producify it. Which means polish, edit and brand it for your audience.
Animation & Explainer Videos
We've got you covered! Our team of super editors can produce something completely fresh or use your demos, PDFs and screenshots to Producify it into digital videos that engage viewers, promote interest and help support your brand.
Producing short-form interviews
Our approach to producing short-form interviews.
We focus on capturing authentic, concise stories, ensuring every second counts.
Short-form interviews are our specialty and together we create a suite of powerful,
engaging videos, forming a cohesive campaign. Our process involved meticulous
pre-interview preparation, a keen eye for detail during filming, and a sharp editing style
that kept the viewers engaged and informed.
Producing off-camera interviewers. on location or remotely
Our expertise at producing off-camera interviewers.
We excel in off-camera interviewing. Our interviewers are adept at creating a comfortable and conducive environment for open, natural dialogue. This approach not only puts interviewees at ease but also elicits genuine, heartfelt responses that resonate
with audiences. We understand the critical impact and artform of triggering the most
impactful messaging.
Producify’s team has performed hundreds of interviews including with the former CEO of
Citrix David Henshall, the former CEO of Novartis Daniel Vasella, and CEO of Xbiotech
John Simard. Our team has also worked on award winning documentary projects,
interviewing various individuals from diverse geographies, backgrounds, and cultures.
We understand the critical impact and artform of eliciting the most impactful messaging
from the interviewee. We are just as comfortable interviewing in-person as interviewing
virtually. The interviewees we work with are extremely busy and have limited time to
prepare. It's our job and pride to make the process as easy as possible by doing the
prep work ahead of time. We create the space for an authentic and impactful
conversation.
