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Incinerate Elite Personal Training And Fitness logo logo
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Incinerate Elite Personal Training And Fitness

5402 Ruffin Rd, San Diego, CA 92123, USA

(162)
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‘21 Certificate of Excellence, 2021

About

If you’re looking for a Personal trainer in San Diego, you have come to the right place. We focus on treating people like human beings not just a number here, we focus on helping in all areas that can help you achieve success.

For your convenience, I offer Phone and online fitness consultation.

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Verified business
Icon/Elite Pro Created with Sketch. Elite Pro
195 hires on Bark
16 min response time

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Reviews (162)

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5/5

162 customer reviews

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20 August 2025

Roger has been incredible in helping me prepare for a federal academy. His training is tailored, challenging, and effective, and he knows how to push you without burning you out. He genuinely cares about his clients’ success and I highly recommend him to anyone serious about reaching their goals. More...

Reviewed on Google Maps

verified
13 August 2025

Personal Trainers

I stumbled upon Roger and INCINERATE FITNESS in 2023 on bark while preparing for my wedding and found not just a trainer but a supportive community. His private, well-equipped gym creates an intimate and focused environment, and his exceptional knowledge has been invaluable in helping me work around and even heal chronic injuries like plantar fasciitis and old tendinitis from years past. Every session is both safe and effective, and the results helped me look and feel my absolute best for my big day. Even after the wedding was over, I was hooked and have continued to see steady improvements in my strength, health, and confidence. Over time, Roger has become more than just a trainer; he truly cares about each client’s success. If you are ready to achieve the results you have always dreamed of, Roger is the one to call. More...

13 August 2025

I participate in the group personal training sessions at Incinerate Fitness, and Roger is an exceptional trainer. Even in a group setting, he makes sure to give each person individual attention and creates customized workouts tailored to your goals, needs, and any injuries. I always leave feeling like I’ve had a great workout.

Roger is personable and makes training enjoyable, while still pushing you to improve. He also helps with injury recovery, offers effective stretching guidance, and adapts exercises so they work for you. His ability to combine a supportive environment with challenging, personalized training truly sets him apart.
More...

13 August 2025

I stumbled upon Roger and INCINERATE FITNESS in 2023 while preparing for my wedding and found not just a trainer but a supportive community. His private, well-equipped gym creates an intimate and focused environment, and his exceptional knowledge has been invaluable in helping me work around and even heal chronic injuries like plantar fasciitis and old tendinitis from years past. Every session is both safe and effective, and the results helped me look and feel my absolute best for my big day. Even after the wedding was over, I was hooked and have continued to see steady improvements in my strength, health, and confidence. Over time, Roger has become more than just a trainer; he truly cares about each client's success. If you are ready to achieve the results you have always dreamed of, Roger is the one to call. More...

Reviewed on Yelp

13 August 2025

I participate in the group personal training sessions at Incinerate Fitness, and Roger is an exceptional trainer. Even in a group setting, he makes sure to give each person individual attention and creates customized workouts tailored to your goals, needs, and any injuries. I always leave feeling like I've had a great workout. Roger is personable and makes training enjoyable, while still pushing you to improve. He also helps with injury recovery, offers effective stretching guidance, and adapts exercises so they work for you. His ability to combine a supportive environment with challenging, personalized training truly sets him apart. I look forward to every session at Incinerate. More...

Reviewed on Yelp

13 August 2025

Roger at Incinerate Fitness is the best! I do the group personal training, and even in a group setting, he gives everyone personal attention and custom workouts that fit your goals, needs, or injuries. I always leave feeling like I’ve had a good workout. He’s personable, makes training fun, and helps with recovery and stretching. Highly recommend! More...

Reviewed on Google Maps

13 August 2025

I stumbled upon Roger and INCINERATE FITNESS in 2023 while preparing for my wedding and found not just a trainer but a supportive community. His private, well-equipped gym creates an intimate and focused environment, and his exceptional knowledge has been invaluable in helping me work around and even heal chronic injuries like plantar fasciitis and old tendinitis from years past. Every session is both safe and effective, and the results helped me look and feel my absolute best for my big day. Even after the wedding was over, I was hooked and have continued to see steady improvements in my strength, health, and confidence. Over time, Roger has become more than just a trainer; he truly cares about each client’s success. If you are ready to achieve the results you have always dreamed of, Roger is the one to call. More...

Reviewed on Google Maps

12 August 2025

The man behind Incinerator Fitness, Roger Rojas, is a wonderful trainer. He is patient and understands a client’s limitations and encourages the client to keep going. He is knowledgeable and experienced. Plus, he has a fun and thoughtful personality. I’d go with Incinerator Fitness. You’ll be pleased with your results. More...

12 August 2025

The man behind Incinerator Fitness, Roger Rojas, is a wonderful trainer. He is patient and understands a client's limitations and encourages the client to keep going. He is knowledgeable and experienced. Plus, he has a fun and thoughtful personality. I'd go with Incinerator Fitness. You'll be pleased with your results. More...

Reviewed on Yelp

12 August 2025

The man behind Incinerator Fitness, Roger Rojas, is an excellent trainer. He is patient and understands a client’s limitations yet encourages the client to keep going. He is knowledgeable and experienced. Plus, he has a fun and thoughtful personality. I’d go with Incinerator Fitness. You’ll be pleased with your results. More...

Reviewed on Google Maps

8 August 2025

Very thankful for my buddy Roger! He’s helped me even out my posture-left shoulder has been lower than the right due to muscular asymmetries-and it’s caused both pain and mobility issues. Highly recommend him!

Reviewed on Google Maps

7 August 2025

5 stars, fantastic gym, equipment and space, individualized training with a great value. Roger does a great job, for the whole family. Would recommend for sure.

7 August 2025

Roger's been great to work with. He actually cares about getting you results and is really good at working around injuries or adapting to your personal goals. Definitely recommend checking him out if you're looking for a trainer. More...

7 August 2025

Incinerate Fitness is the perfect mix of expert coaching and a motivating atmosphere. Roger tailors every session to your goals, whether it’s strength, conditioning, or nutrition, and pushes you just the right amount. The facility has great equipment and recovery options like a sauna and cold plunge, making it easy to stay consistent and see real results. More...

7 August 2025

Incinerate Fitness is the perfect mix of expert coaching and a motivating atmosphere. Roger tailors every session to your goals, whether it's strength, conditioning, or nutrition, and pushes you just the right amount. The facility has great equipment and recovery options like a sauna and cold plunge, making it easy to stay consistent and see real results. More...

Reviewed on Yelp

7 August 2025

Roger's been great to work with. He actually cares about getting you results and is really good at working around injuries or adapting to your personal goals. Definitely recommend checking him out if you're looking for a trainer! More...

Reviewed on Yelp

7 August 2025

Incinerate Fitness is the perfect mix of expert coaching and a motivating atmosphere. Roger tailors every session to your goals, whether it’s strength, conditioning, or nutrition, and pushes you just the right amount. The facility has great equipment and recovery options like a sauna and cold plunge, making it easy to stay consistent and see real results. More...

Reviewed on Google Maps

7 August 2025

Roger's been great to work with. He actually cares about getting you results and is really good at working around injuries or adapting to your personal goals. Definitely recommend checking him out if you're looking for a trainer! More...

Reviewed on Google Maps

7 August 2025

Roger's gym is inviting, inspiring and consistent. I've been going here for about a year now, and have had a really great experience. Highly recommend.

Reviewed on Google Maps

5 August 2025

Incinerate Fitness is the perfect mix of expert coaching and a motivating atmosphere. Roger tailors every session to your goals, whether it’s strength, conditioning, or nutrition, and pushes you just the right amount. The facility has great equipment and recovery options like a sauna and cold plunge, making it easy to stay consistent and see real results. More...

Reviewed on Thumbtack

24 July 2025

Fantastic gym and trainer!
I trained for three months with Roger, and it made a huge difference. Roger really knows his stuff when it comes to both exercise and nutrition, but he’s also fun to work with — he creates a positive, welcoming environment that makes every session fly by. He genuinely cares about his clients and it really shows in how he customizes each workout to your specific goals, fitness level and even injuries.

The workouts were always fun and different and I found myself doing things I didn’t even think I could. He took the time to understand my struggles, goals and what keeps me motivated. Every session felt purposeful. The gym itself has pretty much any equipment you could need, plus a great outdoor space that adds variety and keeps things interesting.

After training here, I feel much stronger, lost weight, more confident and more motivated to keep going. Roger’s mix of expertise, encouragement, genuine care and ability to make training enjoyable really sets him apart. Highly recommend him as a trainer!
More...

24 July 2025

Fantastic gym and trainer! I trained for three months with Roger, and it made a huge difference. Roger really knows his stuff when it comes to both exercise and nutrition, but he’s also fun to work with — he creates a positive, welcoming environment that makes every session fly by. He genuinely cares about his clients and it really shows in how he customizes each workout to your specific goals, fitness level and even injuries. The workouts were always fun and different and I found myself doing things I didn’t even think I could. He took the time to understand my struggles, goals and what keeps me motivated. Every session felt purposeful. The gym itself has pretty much any equipment you could need, plus a great outdoor space that adds variety and keeps things interesting. After training here, I feel much stronger, lost weight, more confident and more motivated to keep going. Roger’s mix of expertise, encouragement, genuine care and ability to make training enjoyable really sets him apart. Highly recommend him as a trainer! More...

Reviewed on Google Maps

18 July 2025

Fantastic gym and trainer! I trained for three months with Roger, and it made a huge difference. Roger really knows his stuff when it comes to both exercise and nutrition, but he’s also fun to work with — he creates a positive, welcoming environment that makes every session fly by. He genuinely cares about his clients and it really shows in how he customizes each workout to your specific goals, fitness level and even injuries. The workouts were always fun and different and I found myself doing things I didn’t even think I could. He took the time to understand my struggles, goals and what keeps me motivated. Every session felt purposeful. The gym itself has pretty much any equipment you could need, plus a great outdoor space that adds variety and keeps things interesting. After training here, I feel much stronger, lost weight, more confident and more motivated to keep going. Roger’s mix of expertise, encouragement, genuine care and ability to make training enjoyable really sets him apart. Highly recommend him as a trainer! More...

Reviewed on Thumbtack

14 July 2025

I've been training with Roger for almost a year and the results have been incredible. They're knowledgeable, motivating, and truly tailor workouts to your goals and needs. I've seen major improvements in my strength, energy, and overall health. Highly recommend if you're looking for a trainer who genuinely cares about you and your health More...

Reviewed on Yelp

5 April 2025

I was struggling with motivation, struggling with knowing what workouts to do, and struggling with how to lead a healthier lifestyle. Virtual wouldn’t work cause I don’t even know technique and didn’t have the right equipment. Not to mention my injury, I was concerned with getting a trainer who at least had a background in physical therapy. With Roger, I found myself having fun going to the gym, loosing weight, toning up, strengthening my knee, and feeling confident I won’t hurt myself while working out. He treats you like a person and will be there for you through those up’s and downs in life, but will also call you on your shit if you need it. He also keeps the jokes flowing. He was knowledgeable so if I had any questions the man was accessible and had no problems with taking the time to work with me holistically such as with diet and medical concerns. He really is the whole deal and it’s cause of him that I’m reaching my goals. Definitely give him a try! More...

5 April 2025

I was struggling with motivation, struggling with knowing what workouts to do, and struggling with how to lead a healthier lifestyle. Virtual wouldn’t work cause I don’t even know technique and didn’t have the right equipment. Not to mention my injury, I was concerned with getting a trainer who at least had a background in physical therapy. With Roger, I found myself having fun going to the gym, loosing weight, toning up, strengthening my knee, and feeling confident I won’t hurt myself while working out. He treats you like a person and will be there for you through those up’s and downs in life, but will also call you on your shit if you need it. He also keeps the jokes flowing. He was knowledgeable so if I had any questions the man was accessible and had no problems with taking the time to work with me holistically such as with diet and medical concerns. He really is the whole deal and it’s cause of him that I’m reaching my goals. Definitely give him a try! More...

Reviewed on Google Maps

4 April 2025

I was struggling with motivation, struggling with knowing what workouts to do, and struggling with how to lead a healthier lifestyle. Virtual wouldn’t work cause I don’t even know technique and didn’t have the right equipment. Not to mention my injury, I was concerned with getting a trainer who at least had a background in physical therapy. With Roger, I found myself having fun going to the gym, loosing weight, toning up, strengthening my knee, and feeling confident I won’t hurt myself while working out. He treats you like a person and will be there for you through those up’s and downs in life, but will also call you on your shit if you need it. He also keeps the jokes flowing. He was knowledgeable so if I had any questions the man was accessible and had no problems with taking the time to work with me holistically such as with diet and medical concerns. He really is the whole deal and it’s cause of him that I’m reaching my goals. Definitely give him a try! More...

Reviewed on Thumbtack

26 August 2024

First time trying the ice bath. 10/10 experience with an amazing coach

Reviewed on Google Maps

24 June 2024

Incinerate is a small quaint gym. Roger and the other clients are friendly and make working out more enjoyable. Roger is knowledgeable about working out and the body. I chose the group sessions and there was never more than 4 other people. The gym also has recovery equipment like an ice bath and other tools to help when clients come in with injuries. More...

Reviewed on Google Maps

25 March 2024

Roger is a great trainer. In joining a gym, I look to whether I can maintain my workout routine at a place for a long and get the desired results. The machines don’t matter as much as the mental motivation I need to go to a place in a routine to workout. Roger opens people up and makes his gym a small community where people hang out and workout together. This makes people want to come to the gym to workout. Even if someone’s not in the mood to work out, the community pulls them in. Roger also takes care of diet and makes sure his clients follow discipline in their routine to get the desired results. He pushes you to work out harder. Roger also makes sure his clients are happy and keeps their spirits up to keep consistency in their workouts. He’s one of the best trainers I've worked out with. More...

Reviewed on Google Maps

verified
23 March 2024

Personal Trainers

Roger is a great trainer.

In joining a gym, I look to whether I can maintain my workout routine at a place for a long and get the desired results. The machines don’t matter as much as the mental motivation I need to go to a place in a routine to workout.

Roger opens up the people and makes his gym a small community where people hang out and workout together. This makes people want to come to the gym to workout. Even if someone’s not in the mood to work out, the community pulls them in.

Roger also takes care of diet and makes sure his clients follow discipline in their routine to get the required results. He pushes you to work out harder. Roger also makes sure his clients are happy and keeps their spirits up to keep consistency in their workouts. He’s one of the best trainers I've worked out with.
More...

23 March 2024

Roger is a great trainer. In joining a gym, I look to whether I can maintain my workout routine at a place for a long and get the desired results. The machines don't matter as much as the mental motivation I need to go to a place in a routine to workout. Roger opens people up and makes his gym a small community where people hang out and workout together. This makes people want to come to the gym to workout. Even if someone's not in the mood to work out, the community pulls them in.Roger also takes care of diet and ensures his clients follow discipline in their routine to get the required results. He pushes you to work out harder. Roger also makes sure his clients are happy and keeps their spirits up to keep consistency in their workouts. He's one of the best trainers I've worked out with. More...

Reviewed on Yelp

11 March 2024

Roger rocks!!! His knowledge of nutrition and exercise were beneficial to my success. He instilled discipline and a "never give up" mentality, and makes you feel like you can accomplish the task at hand, and a little extra. He was always there was questions and guidance, no matter how big or small they seemed. The equipment in the gym was fantastic and high quality, and the variety was impressive. I really enjoyed my time there, and Roger made sure of that each day, while having no problem in pushing you to be the best he knows you can be. More...

Reviewed on Google Maps

9 March 2024

Roger rocks!!!

His knowledge of nutrition and exercise were beneficial to my success. He instilled discipline and a "never give up" mentality, and makes you feel like you can accomplish the task at hand, and a little extra. He was always there was questions and guidance, no matter how big or small they seemed. The equipment in the gym was fantastic and high quality, and the variety was impressive. I really enjoyed my time there, and Roger made sure of that each day, while having no problem in pushing you to be the best he knows you can be. More...

9 March 2024

Roger rocks!!! His knowledge of nutrition and exercise were beneficial to my success. He instilled discipline and a "never give up" mentality, and makes you feel like you can accomplish the task at hand, and a little extra. He was always there was questions and guidance, no matter how big or small they seemed. The equipment in the gym was fantastic and high quality, and the variety was impressive. I really enjoyed my time there, and Roger made sure of that each day, while having no problem in pushing you to be the best he knows you can be! More...

Reviewed on Yelp

5 December 2023

Roger cares for his clients and caters workouts specifically based on your goals, helping you make progress while avoiding injury and making it fun. Incinerate is the perfect gym for anyone at any fitness level. More...

Reviewed on Yelp

29 November 2023

I was able to gain 15lbs of muscle which was a goal I couldn't achieve on my own. Roger will push you to make sure you give it your all.

29 November 2023

I was able to gain 15lbs of muscle which was a goal I couldn't achieve on my own. Roger will push you to make sure you give it your all.

Reviewed on Google Maps

28 November 2023

I was able to gain 15lbs of muscle which was a goal I couldn't achieve on my own. Roger will push you to make sure you give it your all.

Reviewed on Yelp

verified
1 September 2023

Personal Trainers

I found Roger through online and reading reviews after reading reviews, it seemed he actually cared and took care of his people and now after a few months with him I totally agree always available to text if you have questions and just a funny guy who doesn’t make you feel too bad about yourself will definitely be coming back!

18 August 2023

Where do I start with Incinerate Fitness and it's owner and personal trainer Roger. I came across Incinerate through online site Bark. From our first correspondence he was professional and just had great fun energy, so we scheduled a session to see if it was a fit. He asked all the right questions before our session about my health, injuries and what I thought were my limitations. After that workout I was hooked and sore. Although, I had scheduled with a couple of other trainers I knew this gym and trainer were a fit for me. Roger has such great energy to keep you motivated even when you don't have it in yourself to start. But over time it rubs off plus you start to see those results not only in how you look but how you feel. I came in with a back injury due to work plus carrying extra weight. Within these short 3 months my back pain has decreased greatly and I feel so much better in my day to day. The environment is laid-back and no egos, everyone is just friendly and encouraging. I will be coming back and excited to see what my 6mo progress will look like. Only con no weekend availability but an owner and trainer has to have a life too.... right? More...

Reviewed on Google Maps

10 June 2023

Started coming here around October last year with no motivation whatsoever. Roger showed me how to be disciplined and motivated in regards to getting to my goals. He’s awesome and so is incinerate. I felt safe here and never once judged. I grew to be strong as well as more confident. Thank you incinerate fitness you’ve truly changed my life!! More...

Reviewed on Google Maps

10 June 2023

My experience at Incinerate Elite Personal Training And Fitness was fantastic. Walking in, you never feel intimidated or judged, and the workouts are top notch. Roger created a space that feels safe, and where you get a killer workout from an experienced and knowledgeable trainer who you can tell loves what he does. He also has a killer sense of humor that makes working out really fun. All the people I’ve met who work out there are so nice, inviting, and driven. You just can’t go wrong in choosing to work out here. Plain and simple. Thank you Roger for everything!! More...

Reviewed on Google Maps

9 June 2023

My experience at Incinerate Elite Personal Training And Fitness was fantastic. Walking in, you never feel intimidated or judged, and the workouts are top notch. Roger created a space that feels safe, and where you get a killer workout from an experienced and knowledgeable trainer who you can tell loves what he does. He also has a killer sense of humor that makes working out really fun. All the people I’ve met who work out there are so nice, inviting, and driven. You just can’t go wrong in choosing to workout here. Plain and simple. Thank you Roger for everything!! More...

9 June 2023

It was a great experience, it was the first ever personal training I’ve had that made me feel truly confident. I became stronger and watched myself work harder than I ever have before thanks to Roger. I loved every session I had and would recommend this to everybody. More...

8 June 2023

My experience at Incinerate Elite Personal Training And Fitness was fantastic. Walking in, you never feel intimidated or judged, and the workouts are top notch. Roger created a space that feels safe, and where you get a killer workout from an experienced and knowledgeable trainer who you can tell loves what he does. He also has a killer sense of humor that makes working out really fun. All the people I've met who work out there are so nice, inviting, and driven. You just can't go wrong in choosing to workout here. Plain and simple. Thank you Roger for everything!! More...

Reviewed on Yelp

1 September 2022

Roger is an experienced, knowledgeable trainer with a newly renovated gym with high quality equipment. Highly recommend

Reviewed on Google Maps

1 August 2022

Roger is an experienced, knowledgeable trainer with a newly renovated gym with high quality equipment. Highly recommend

1 August 2022

Roger is an experienced, knowledgeable trainer with a newly renovated gym with high quality equipment. Highly recommend

Reviewed on Yelp

8 July 2022

Can't express how much help Roger has been on helping get back to my normal weight as well as improving my performance. The first  two months with him, got me down 10lbs. Highly recommend coming here if your an athlete or someone trying to be physically fit. More...

Reviewed on Yelp

Q&As

i first start with an assessment which typically lasts about 40 minutes, ill look at the body and the imbalances and posture to se what needs to be worked on.. At the same time we will discuss the clients goals and previous injuries medications and anything that could prevent any further injury or advancement into a proper training regiment and diet.

persistence and determination..
setting short goals and achieving them..

Helping people feel better about themselves.
Lowering colesterol, increasing bone density , rehabilitating injuries, improving self esteem on clients,
Changing lives for the better , making a positive change !

Loving anatomy, exercise and always seeing trainers at big gyms doing a poor job at motivating and helping people.

We strive to treat our clients like a person not like a number, we customize the training for each client to be exactly tailored to their goals, needs, limitations and experience.
We will build you from the ground up if you've never worked out before and we will help you feel comfortable and not feel intimidated by the gym atmosphere.
if you are advanced we will adapt and customized the workout to bring you to the next level.
we have 19 years of experience and have used every training method to be able to provide the best possible results with the best possible experience .

Services

One on one undivided attention and motivation to help you achieve your fitness goals

Customized to you to fit all your nutritional needs

One on one or group fitness boxing

Personal training for small, large, or company size groups.

Customized personal training for small groups