We help busy parents lose stubborn fat + get strong + skyrocket their energy levels focusing on lifestyle changes and building healthy habits that align with their goals. Our unique 1 on 1 nutrition, exercise and mindset program has transformed hundreds of lives over the last 11 years.
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14 customer reviews
Shannon A Strand
Ethan demonstrates his valuable knowledge with compassionate motivation that challenged my all-or-nothing mentality which can make it easy to give up, but he really helped me reframe that thinking. He is a great coach.
Nancy Zavada
I have been working with Ethan for 3 1/2 years. My goal has been strength training to keep my muscles strong and fight the aging process. The results have been impressive. His gentle way of keeping me motivated makes all the difference. More...
Shannon H
I’ve worked with a handful of trainers over the last 15-20 years, hands down Ethan’s approach is the most successful fit for me.
Ethan is an active listener with an encyclopedic knowledge of movements and exercises.
He balances ways to help you push yourself while setting you up for success and avoiding injury as you grow your practice and confidence.
He’s positive, encouraging, enthusiastic, and realistic. He clearly enjoys helping people succeed in setting and reaching goals and recognizes that it’s one part of your whole self.
I happen to suffer from moderate/sever depression and Ethan has worked to support me in ways that help me overcome the “all or nothing” downward spiral I can fall into with my fitness self care.
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Kevin McKay
I can't recommend Ethan enough. I have a hard time sticking to a routine or program but Ethan made it easy for me. Everything was personalized and was built around my life as a working parent. I've lost weight, I make better food decisions and I prioritize my time to exercise. It no longer feels like a chore. If you want to get serious about making real changes in your life for the better- go with Ethan. More...
Ariana Abrahamsen
Working with Ethan single-handedly restored my confidence in the gym & my ability to restore my body holistically. I came to Ethan after a 3 month stint with Crossfit that - while invigorating - set up me for some serious near-injuries. I had two vertebrates sensitive to touch, minimal flexibility in back/hips/knees, & no real understanding of core function or bracing. Ethan helped me correct all that & then some!! I don’t think I’d be able to squat properly without him. Beyond loving my body again and seeing results in my pant sizes and body tone, I managed to feel belonging in the weights section: something I’ve never felt before even as a former female athlete. Why? Ethan teaches you true form, practice, and doesn’t overwhelm his clients with fast-fixes. He checks into regularly and I always felt supported, as if my coach was there with me with encouragement - pushing my confidence to a new level. He also taught me that food planning and prep can be fun, and I saw clear results from following the personalized regimen he prescribed me. I’d recommend Ethan to anyone looking for a responsive, thoughtful & expert coach who’s willing to not only build you up but break down those barriers that might be preventing you from being your healthiest, brightest self. More...
Daniel Bybee
Ethan has been an incredible personal fitness coach throughout my transformative journey. Over nine months, I shed 25 pounds in a meticulously planned cutting phase, then gained 10 pounds during a focused bulking period under his guidance.
His unwavering encouragement, available weekly and whenever I needed support, was pivotal.
What truly sets Ethan apart is his adaptability. Dealing with three significant injuries last year, he expertly adjusted my program, ensuring progress while prioritizing recovery. His knack for tailoring diet plans allowed me to continue losing weight while enjoying occasional cheat meals from Chick-fil-A or In-N-Out.
Despite my love for weightlifting, Ethan seamlessly incorporated kettlebell workouts into my routine, starting at a beginner level since it was new to me. His utilization of an app that elucidates exercises proved invaluable, making the transition smoother.
Most notably, Ethan’s program is a gem for busy parents juggling full-time work or studies. Its flexibility seamlessly integrates into any schedule. I wholeheartedly recommend Ethan and his program to anyone seeking an adaptable, supportive, and effective fitness journey.
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Maria
Ethan is a wonderful coach! He is always looking for ways to educate and support his clients. Working with him was so easy - all my workouts, check-ins, and communication was in an easy-to-use app. Weekly check-ins allowed me to stay on track with progress and Ethan always offered great advice if I ever had an off-week. I highly recommend working with Ethan if you are looking to achieve your health and fitness goals!! More...
Hilary Stuart
I've worked with Ethan for over 5 years. He's rehabbed me through 2 broken knees and 2 hip replacements, helped me get strong and kept my spirits up when I had to deal with another injury. He was much better than my PT, who really didn't help me much at all. I consider Ethan to be one of the people in my life who I feel utmost respect for. I'm a Naturopathic Physician, so I know he is knowledgeable in terms of knowing how to work with the body, nutrition, etc. but more than that he's able to determine what each person needs so that it's specific for where they are in the moment and where they want to get to. He has met the times I've been discouraged, when it's felt like I've had to start all over again, with positive encouragement, and an ability to cheer me up and on. I used to wonder why people would have a trainer when they could just go to a class or do it themselves at a gym. Now I know why, but also you have to find the right one. I've recommended Ethan to my clients and friends and hear the same from all of them. I feel very grateful to be able to work with Ethan. More...
Shannon pernetti
Ethan is great. Easy to work with, While getting me strong! I’m 76 and can lift my own suitcase into the overhead bins. Such a knowledgeable coach . I’ve been working with Ethan for the last 5 years—-no injuries! He knows what he’s having you do- go for it, you’ll be in good hands. More...
Craig Willcox
Ethan was just simply amazing. Ethan has a very simple to follow app that made it so easy to stay on track with my diet and exercise. Ethan is very knowledgeable when it comes to nutrition, health, and fitness. I highly recommend joining Ethan’s team and becoming a better you. My time with Ethan was very successful. More...
Hailee Anderson
I highly recommend Ethan! Prior to working with Ethan I under ate, over worked out, and was quite confused why I couldn’t shred the weight.
During our time together, he created several customized plans that worked for me wherever I was in life. One of my favorite things about the workouts that he curated for me was that I could do them as I traveled. The flexibility allowed me no excuses! I loved that!
Ethan helped me reach my goals and I now have a strong understanding of how to maintain my strength, how to maximize movement and how to keep balanced in life and with gainz. Thank you Ethan!!
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Nancy Ward
I am most grateful to find the right person, the right fitness program and the right gym at the right time! As someone who has found most programs to be drudgery I am amazed and delighted to find myself looking forward to meeting with Ethan twice a week. He motivates through educating, which for me seems to be the magic combination. Time and money well spent on my healthy behalf! More...
Aaron Weidman
Ethan has been an incredible resource for information, motivation and programming over the past several years. He has been able to advise on exercise for injury recovery as well as my varied fitness goals from lifting to log distance endurance sports! Always ready with a smile of encouragement, I would recommend Ethan to anyone looking to achieve their fitness goals with sore muscles and a smile on their face! More...
Kayla Ruelas
Ethan is super inclusive about his techniques. He understands the struggles about everyday lives. He motivates you in a way that actually makes you feel good about yourself. In my experience of being fed excessive workout routines & fad diets with promises of massive weight loss, none of those have compared to Ethan. Ethan listens, coaches and cheers. He feels like a friend that just wants the best for you. Ethan has changed my mindset on exercising for the better. More...
How do you help your clients achieve their fitness goals?
Being a busy parent creates unique challenges and should be addressed with unique solutions so results are achieved. This is not another food restrictive, cardio focused 'quick fix' program. We focus on creating new habits/ behaviors that our clients are able to adhere to even when life wants to get in the way, so that they achieve results. Not only that, we focus on results that last, even after leaving our program.
To us, it doesn't matter that a client loses 20 lbs if they gain it back a year later, thats not real results.
What’s the secret to getting the body of your dreams?
Consistency. Our program is not about being perfect, rather its about continuing to show up and try again long enough for real transformation to occur. We teach that you can have the body of your dreams without giving up your favorite foods or any other of life's pleasures. Its about moderation and creating balance. Focusing on the actions that need to be taken long enough for the body of your dreams to be realized.
What do you love most about your job?
I love being able to help fellow parents turn into their best, healthiest versions of themselves so they can feel like they are a super mom or dad. Getting messages about how much better they feel, clothes fitting again, how they can play with their kids more, feel confident post pregnancy, etc. Helping clients feel like they can be an example to their families, thats my favorite part.
What inspired you to start your own business?
I started out working at a large corporate gym and worked there for years but always struggled with being forced to do coaching their way. Where clients were just numbers on a page to them, and I wasnt able to offer the service my clients needed / what I could deliver if I had the freedom to do so.
I then transitioned from in person coaching to online so that I could offer my services to anyone. Creating even more freedom to help clients in the ways that serve them best.
Why should our clients choose you?
To me, its less about the certifications (even though they matter) and more about having a coach who can empathize while also balancing the accountability needed to make change. To that point, I see my role as one designed to teach my clients the 'how', 'what', 'why', behind what they're implementing so they learn what they need to be successful even after they are no longer with me.
My #1 goal is to be the last coach someone needs to reach and KEEP their goals
Can you provide your services online or remotely? If so, please add details.
My program is specifically designed to be online/remote so that there is no scheduling or time conflicts between myself or my clients.
Clients have a 'coach in their pocket' getting the help and support they need from anywhere at almost anytime.
Customized Nutrition Protocols
We help optimize metabolism (how your body uses food as fuel) for each client. We use a 2 step approach; eating habits and their relationship with food. Instead of focusing on eliminating/ restricting, we teach clients what should added to make the body a calorie burning machine. Solutions can include meal plans, grocery shopping lists as well as continual feedback and support tailored to the needs of each client so the relationship with food becomes positive and lasting
Personalized Workout Programs
Workouts that are based on your goals, abilities, lifestyle and more. Designed to not rely on a gym saving you time & money (no hours on a treadmill). All this is delivered as a seamless experience from our custom app with step by step video instructions and descriptions so you never wonder how to get the most from your training. Most importantly, you can fit your training into your schedule!
Remote technique coaching is also included so you never question if you're "doing it right".
Mindset, Lifestyle, Habit Coaching
Health & fitness comes down to more than just eating better and moving more.
Learn the tools to sustain your results. Examples of the areas we help our clients in are: stress management, sleep, time management, positive mindset, the list goes on and on!
1:1 Accountability & Group Support
Between daily texting, weekly check ins, monthly 1 on 1 calls, support calls, office hours, and more you'll have all the support you need to stay on track and build the habits that will sustain you long after you graduate our program.
