We empower entrepreneurs with customized digital marketing plans and turn those strategies into sales through websites, social media, digital paid advertising and email/newsletter marketing.
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What makes a great website?
First a website needs to make a lasting first impression. It must be well designed and easy for users to navigate. Your website is the perfect platform to showcase your products and services but it's not just all about looks. The website must be engaging and provide a positive user experience. The design should be effective, efficient and attractive with powerful calls to action aimed at driving business growth. A website must be responsive and adapt seamlessly to various screen sizes and resolutions.
What questions might you ask a client when starting a new project?
What's your story? Tell us about your business, your products or services. What are your expectations for the website? Who are the main competitors in your area? What do you like or don't like about their websites. What are some website features that you have seen, either on your competitions websites or any website, that you would like us to incorporate? Are there design features you have seen that you don't like and definitely do not want in your website? These are where we start and based on the answers, more questions will evolve. It's important we understand your business and your goals for the website.
What do you love most about your job?
Working with business owners and helping them grow their dreams into reality. Having been a small business owner for over 30 years, there is nothing more satisfying then turning your ideas into successes. Being part of the "team" that helps other small business owners reach those goals is incredibly rewarding. Also any time you are working in the digital world, there are always new challenges presented. Businesses owners present fresh ideas and challenge us, pushing us to expand our abilities. Our motto is "Life begins at the end of your comfort zone". Growth and change push all of us to soar to new heights!
What inspired you to start your own business?
My parents were entrepreneurs and like many, I wanted the flexibility to work for myself. As with most entrepreneurs, I work many hours a day and usually 6 days a week. However, when you enjoy what you do, you never work a day in your life!
Why should our clients choose you?
Their success and satisfaction is our primary goal. We will work hard to meet or exceed their expectations. One of the requirements of staying in business for 30+ years is happy clients.
Can you provide your services online or remotely? If so, please add details.
All of our work is remote. As everything we do is digital via the internet, we are able to do Zoom meetings with our clients as often as needed. Also while we are building digital content either with websites or social media, etc, the client will have access to view the progress online and offer their feedback.
Website Design/Development
We are primarily WordPress and WooCommerce/ecommerce website developers. We start with a comprehensive 30-60 minute phone call or Zoom meeting to understand your goals, desires and needs for the website. We then design a layout and the visual components and meet with you. Once you approve the layout, the site will be developed. After your final approval, the site will be launched. This process can take anywhere from 3 days to months depending on the complexity of the project.
Social Media Marketing
Social media is a very important marketing tool to stay connected with customers as well a grow your audience. Through regular content creation of images, reels, videos, stories, etc. you can keep people informed about your products and services. The use of paid social advertising is beneficial for growing leads or contacts. We actively handle social media accounts for many clients.
Google Ad Grants for Nonprofits
The Google Ad Grant initiative is a powerful way for nonprofits to increase their visibility and drive traffic to their website. Google offers to eligible nonprofits a $10,000/month ad grant allowing them to run Google search ads based upon relevant keywords. We do the keyword research and manage the ad campaigns for the nonprofit organizations. We hold monthly ad strategy meetings and make adjustments based upon the analytic reports.
Email/Newsletter Marketing
Growing an email or newsletter list is often one of the most overlooked forms of digital marketing. Short emails promoting new products or services to both prospective customers as well as to past customers is a powerful way to increase revenue. Regularly newsletters are beneficial for building customer loyalty, trust and brand awareness. We normally utilizing MailChimp but have used other platforms such as Constant Contact, MailerLite, etc.
