Dark Horse believe and prove that success online is not down to who has the biggest budgets. Our clients win in some of the most competitive industries and face companies with much larger resource. This is why they turn to us. We make them the Dark Horse.
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What do you love most about your job?
Results. Possibly a cliche but there are two things that really give me a buzz about them.
Firstly, results can be fairly simple. We can save money and cut costs or we can improve performance and get more sales. The real buzz is when these are not mutually exclusive. Saving a client money AND getting them more sales is such a great feeling. Knowing that their previous search marketing agency was not getting them results vindicates why we exist as an agency and further spurs us on.
Secondly, is to expand on vindication. When we do get the results that allows a client to achieve their goals, it's a tremendous pleasure to get a metaphorical pat on the back that I hired the best staff I could. I go out there to try and hire PPC, SEO and Paid Social heroes and this has a certain cost, both financially and on workload, it's my job to recruit the best. When we get a new testimonial or case study then I get that fuzzy warm feeling as this means that I did my bit. I may not have done the hard work, the stats, the science, the art, the psychology being the work BUT I helped create the environment to allow that to happen.
Who doesn't like feeling smug when things go well?
John Keating
Director and Founder
What inspired you to start your own business?
I got fired - many moons ago. In order to protect my client list, I figured I would set up a temporary business to look after them until I find a new job. Fast forward 10 years, 30+ staff and growing turnover and client numbers - I never found that job!
Thank you for firing me all those years ago.
John
Why should our clients choose you?
Here are a handful of reasons why you should use the services of Dark Horse:
Experience
Our team covers the complete gamit of PPC and SEO. Tech SEO, Content and Outreach SEO too. Without all three, you will not get all the results. So that means that freelancers or micro companies either outsource part of it or can't do it well. We outsource nothing and have all the skills in house.
Value
We know this is the one you are all interested in. Dark Horse will make you money. We don’t charge exorbitant hourly rates. We want our clients to be happy so we are looking for lower margins with clients so happy with us, they never want to leave.
The fees that we charge are extremely competitive and will never be an issue for clients. Our proactive approach and ability to get the returns always results in clients looking to increase their commitment to us. We start small, prove concepts and then grow with clients.
Results
We get results in the first 6 months and then build upon that powering the results higher in the next 6. Google does not move in mysterious ways and we don't believe in not being accountable. We audit so many accounts from other agencies or where the SEO is being done internally by a marketing manager. Many are car crashes and even though some are cheaper - the results are awful. Thus actually making them more expensive.
and remember..... Anyone who guarantees you top spot or guarantees success - it's a ploy. They can't. The reason being is that there is no barrier for competition and they have no awareness of the algorithm changes. What those types of companies do is pick an obscure keyword that no ones wants and gets you to #1 for that. There's your guarantee. So if you want to be top for "Pink Penguins that fly in Albany" then pick a company and pay them $200 a month for SEO.
Think about that too..... how many hours of work on SEO would you get a month paying someone a pittance? Answer - **** all. Cheap is not cheap. It's usually a rip off. You need a smart agency with fair pricing who are willing to graft.
SEO
SEO is all or nothing. 'Good' isn't enough.
It’s the opposite of the music industry – number 1 still means something. Secure the top spot in Google search results and be the pick of the crop. Dark Horse make you money by generating unpaid, natural rankings. Positions that demand respect and lead to conversions.
Good SEO gets you seen; great SEO gives your business access to whole new level of sales and profits.
Dark Horse works with companies who want change, who want to realise their potential. We elevate our clients through technical SEO, Content and Outreach excellence.
SEO requires diverse skills and a team of increasing dedicated expertise. This is not some shit you can do yourself from reading a book or Moz.
PPC
PPC management is for others. We do PPC dominance.
Tough markets make top money. PPC is powerful; it needs experience, expertise and strategy. Dark Horse takes on challenging clients in tight spots and skyrockets their sales and profits. Your sales and profits. Tell us your mission impossible and we will catapult you to success, making you shit loads of money on the way.
PPC can be your magic bullet. In the right hands it will drive people with intent to your website again and again. Dark Horse are not your bang average agency. We use bold moves to knock your competition off their perch, hiring the strongest players to elevate your brand. Secure the ivory tower with Dark Horse. Be the unexpected winner.
Paid Social Advertising
Tap into the social media powerhouse. Stop scrollers in their tracks. Capture their attention by infiltrating the platforms they use most frequently. Get inside their heads. Let people discover you. Build a network of customers who claim you proudly and spend their cash liberally. Paid social ads are flexible. We target channels that suit your business and audiences who will be reactive to your campaign. A clash of hard logic and sharp creativity, paid social ads capture attention and demand conversions.
