Arcane Marketing

Paid advertising campaigns, otherwise often referred to as PPC Marketing, or paid search marketing campaigns, on search engines like Google or Bing can be a fast and cost-effective way to achieve your company’s marketing goals, but only if set up and managed properly. It can be a very effective way of getting your content directly in front of the eyes of your target audience as they search for your products and services. It is easy to see results quickly with this marketing strategy.

However, without thought-out strategic management, pay-per-click marketing can be difficult, and costs can quickly get out of control. PPC is complex and competitive, and it requires a high degree of comprehensive knowledge, sophisticated strategies, time, and experience . Most businesses that try PPC management on their own struggle with the learning curve and almost always lose money and eventually fail with their efforts. Money is often wasted and it can bring frustration or tension. Very few can make profits that are a small fraction of what they could have made if it had been built and managed correctly.

This is where Arcane Marketing steps in. Paid search management is a critical skill that we’ve mastered and helped hundreds of other companies with. Give us a call to learn more or even ask for a free Google Ads campaign audit! We simply want to help, and we’re the very best PPC agency to do it.

Social Media Marketing has become an integral part of most online marketing campaigns. As a result, social media popularity has grown considerably the past five years creating an enormous marketing opportunity for those who take advantage of this new form of advertising.

For those companies who understand social media, it can be a powerful tool for both gaining and retaining clients, but at the same time, improper use can lead to dismal results and wasted money. Many businesses make the mistake of using their social media outlets as advertising platforms. They forget that social media is all about engagement and interaction. It’s imperative to know how and what to do regarding social media; otherwise, you can do your business a big disservice.

There are several reasons to include social media in a company’s marketing strategy, but amazingly, the most important reasons are almost always overlooked. This can be harmful to a business as it often leads to improper implementation and misguided strategies. This eventually leaves those using social media wondering why they ever started. For this reason, it’s essential that those individuals considering social media as a marketing strategy first consult with a professional to see if social media marketing would be a good fit for their business. Although social media is the preferred marketing channel for most consumers, it’s not right for every business.

A Professional Website PLUS our Marketing Experience
Our expert web developers build you a responsive, SEO-friendly website to connect you with people searching for your business—and you don’t have to lift a finger!

We understand website design/development for small businesses. Whether you need to integrate Payment Portals, host E-commerce and set up products for sale, encourage Lead Generation, or just promote your business with informative details, we can take your idea from concept to a working reality.

We Know Video.
Video is King. Even factually speaking, there is simply no better way to connect with your audience, especially from a brand presence perspective.

We LOVE to use video to move people. Move them to do what? That part is up to you.

But, we can help. We love video. We love being creative. Mostly because as video creators and video marketing professionals, it gives us superpowers. We can make you laugh, cry, smile, frown, move, stay, buy, or sell. Our clients come to Arcane Marketing looking for a professional video production and need. Almost always, our video creation and marketing solution is the answer. It’s important to know that we consider 50% of our job science and process. But, the other 50% is art and innovation. Do you want to know the difference between just a little interaction or brand awareness and a lot? It’s the small details… and Video is one of those details. This is why video marketing is key, and the king. Long live the king.