Santa Cruz CORE Fitness + Rehab

Santa Cruz CORE Fitness + Rehab

Santa Cruz CORE Fitness + Rehab is a verified pro service provider Certificate of Excellence 2019

Santa Cruz CORE Fitness + Rehab locationSanta Cruz, California, Santa Cruz County

Elite Pro (25 Reviews)

Santa Cruz CORE Fitness + Rehab offers a holistic, fully integrative model of health and fitness for increased performance, weight loss and pain relief. We are located in both Santa Cruz and Watsonville!

Our wide range of wellness services include: personal training, therapeutic and corrective exercises, chiropractic, nutrition, massage, acupuncture, and group classes. Dr. John Grady, D.O. offers Osteopathy treatments and a variety of rejuvenation therapies to support our fast-growing community. We also offer Business Coaching and Speaking Engagements with the owner and founder of Santa Cruz CORE, Jaimi Jansen.

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Santa Cruz CORE Fitness + Rehab Reviews


Review of Santa Cruz CORE Fitness + Rehab by Omi Grapp
5 16/09/2018 Omi Grapp

Juan worked on me for five minutes after a bike ride and he didn’t even have to ask where I needed work, he dove right in and hit my trigger points. Definitely gonna come back as my semester progresses!

Review of Santa Cruz CORE Fitness + Rehab by Taylor Boone
5 27/07/2018 Taylor Boone

Best Massage I have ever had! I truly can't wait for my next one as the results I am having are trilling! Back on my bike and running up the stairs after a year-long injury that took those options away from me. Maria is intuitive, skilled and one of the best! Thank you for helping me get back to an active life.

Review of Santa Cruz CORE Fitness + Rehab by Jared Brick
5 11/06/2018 Jared Brick

I had a wonderful massage yesterday with a new therapist at Santa Cruz Core. It was convenient to go there, she was very friendly and attentive to my body and pains and applied the perfect amount of treatment and pressure! I will definately be coming back soon! Thank you Core!

Review of Santa Cruz CORE Fitness + Rehab by Kimberlee Mozingo
5 16/05/2018 Kimberlee Mozingo

I am a client, I came to CORE with chronic knee and neck pain. I no longer have that pain. If you want the best of the best, then CORE is your place. The best services, the best practitioners, the best staff (in front and behind the scenes). Why are they the best? Because they care about improving your life and your wellness. They treat each client's needs individually and don't follow a one-model method of treating injuries. Thank you CORE. You make Santa Cruz a better place.

Review of Santa Cruz CORE Fitness + Rehab by Renee Wall
5 10/05/2018 Renee Wall

Santa Cruz CORE is one of a kind! I go regularly for massage, chiropractic and group fitness training. I could name and recommend each of my practitioners, but they really are all amazing! I like that they work together when I have a problem, and communicate between departments so they know what is going on with my body. I have also asked questions on social media about nutrition and Jaimi, the owner, is always quick to educate on the topic at hand! Awesome resource!

Review of Santa Cruz CORE Fitness + Rehab by Dwayne Dawson
5 Dwayne Dawson

Santa Cruz Core and Jaimi are great! They are always up date date on the latest in fitness knowledge/advancements!

Review of Santa Cruz CORE Fitness + Rehab by Timmy Hunt
5 Timmy Hunt

Place is amazing.. From personal training to the new Vasper technology to amazing nutritional products and incredible massage.. #getit

Review of Santa Cruz CORE Fitness + Rehab by Thomas Bischoff
5 Thomas Bischoff

Just had my first two sessions at Santa Cruz Core and couldn't be happier! Looking forward to my fitness progression. Try VASPER! It's incredible! My energy is through the roof.

Review of Santa Cruz CORE Fitness + Rehab by Adon Newman
5 Adon Newman

Great massage, friendly staff, clean place. All around great experience!

Review of Santa Cruz CORE Fitness + Rehab by Mary Racioppi
5 Mary Racioppi

Craig is amazing! I was so relaxed after my acupuncture session, it was like a mini vacation. He differently found his calling in life!

Review of Santa Cruz CORE Fitness + Rehab by Maggie Mathias
Maggie Mathias

I'm not a morning person, but I've been getting up 3 days a week for that past 6 months to do the Beach Boot Camp with James. I feel stronger, more energetic, and generally happier because of it. James is a great motivator, and each class is different so I never get bored. Plus I start my day at the beach!

Review of Santa Cruz CORE Fitness + Rehab by Catherine Patterson Valdez
5 Catherine Patterson Valdez

I want to say Gui a Master Trainer helped me build my core to the point I can do movements I haven't been able to do for years. Thank you to all the staff who are wonderful.

Review of Santa Cruz CORE Fitness + Rehab by Lorena Uribe Rosillo
5 Lorena Uribe Rosillo

Accupenture helped me a lot with my allergies!🙏🏻

Review of Santa Cruz CORE Fitness + Rehab by Ronnie Parker
5 Ronnie Parker

The BEST massage I’ve ever gotten! Super friendly staff!

Review of Santa Cruz CORE Fitness + Rehab by Sarah Maxwell
5 Sarah Maxwell

All about integrated and long lasting wellness from the inside out with nutrition, massage, acupuncture, personal training and chiropractic care. All under one roof to help you easily be your best YOU!

Review of Santa Cruz CORE Fitness + Rehab by Kristen Faris
5 Kristen Faris

Gui @ Santa Cruz Core is an amazing trainer. He motivates me to come every week with his positive, supportive approach. I feel stronger and more confident thanks to his coaching. I would highly recommend him to anyone looking for a personal trainer!

Review of Santa Cruz CORE Fitness + Rehab by Kayla Johnson
5 Kayla Johnson

After hearing rave reviews from friends and family, I decided to give Core a call about their massage services to help me with some neck and shoulder pains from a recent car accent. I signed up for a monthly membership and now I have something very relaxing to look forward to every month! Both massage therapists that I have experienced have been courteous and professional, including giving me tips for stretching my muscle strains in between massages. The staff is very kind and helpful, you can tell they all go out of their way to make sure everyone is comfortable. I am very happy with Santa Cruz Core's services, I will be coming back and telling my friends!

Review of Santa Cruz CORE Fitness + Rehab by Jenn Eames
5 Jenn Eames

I love that this place is a one stop shop - personal training, massage, and chiropractic. Everyone is nice and chill, but still pushes you to achieve your best. They work with your schedule, insurance carriers, and workout abilities. I'm glad I took the chance with the initial Groupon and now am a returning customer.

Review of Santa Cruz CORE Fitness + Rehab by Corey Folsom
5 Corey Folsom

Dr. Grady was very skilled and he obviously cared about my situation. I really appreciate the graciousness of the whole team at Core Fitness - thanks to everyone! Corey Folsom

Review of Santa Cruz CORE Fitness + Rehab by Ariel Rittenhouse
5 Ariel Rittenhouse

As an Olympic athlete I highly recommend everyone to try Santa Cruz Core Fitness and Rehab. After training hard I need help with recovery and I can always count on Core Fitness. I get the best massages that leave me feeling refreshed and ready for another day of practice. Not only do they offer wonderful massages but a lot of other services, such as personal training and nutritional counseling. The gym is clean and with top of the line training technology, such as the Vasper Machine. Everyone has a positive attitude, and all the employees are very helpful. Core Fitness is a great place for everyone, from someone just wants to improve their health and wellness, to someone who is an elite athlete like me.

Review of Santa Cruz CORE Fitness + Rehab by Jorge Chen
5 Jorge Chen

This place is fantastic!!! All the employees truly care about their clients. I'm so glad that I got introduced to this place via Groupon...You would think every place in Santa Cruz is great, but this place is amazing! Yvonne was my therapist and not only was she very knowledgeable but very, very good in working with me. I noticed immediate differences from day 1. I highly recommend this Santa Cruz CORE Fitness + Rehab for sure. :)

Review of Santa Cruz CORE Fitness + Rehab by Julie Larsen
5 Julie Larsen

I bought a Groupon for 3 visits because I have a work injury and needed additional help getting some relief from the pain in my neck, spine, shoulder, and lower back. Desiree Chavez was so awesome - she knew where the knots and tightness were, and gave me some relief at the first appointment. I will be returning and spending my own money to help my recovery!! I didn't know anything about this place until the Groupon showed up and I will tell everyone what a difference this one appointment has made. And it gave me hope that I could have relief from the constant pain.Thank you Desiree Chavez!! I'LL BE BACK!!!

Review of Santa Cruz CORE Fitness + Rehab by Donna Baird-Horne
5 Donna Baird-Horne

Nicole is an absolutely amazing massage therapist! Listed as an intern, she has a huge amount of experience from her work in Italy, wonderfully strong hands and very pleasant manner. She has an incredible technique different from what is taught in CA which has a great effect on sore muscles. I'm looking forward to my next massage with her.
Gui is the trainer who teaches the semi private training workouts I usually attend. He is the BEST! He has a great personality, is highly knowledgeable and does a fantastic job keeping me fit. I love going to his classes, which often fill up because his classes make you sweat while having fun. He mixes things up so your muscles are always challenged and he knows how to push you to do your best. I also love his taste in Brazilian music!

Review of Santa Cruz CORE Fitness + Rehab by Taylor Boone
5 Taylor Boone

Hands down the best massage I have ever had!!! Intuative and powerful! Maria got me back into action and I will be making this apart of my monthly routine. It’s taken me several massage therapist over years of searching to find the best! Thank you CORE & Maria!

Review of Santa Cruz CORE Fitness + Rehab by Kimberlee Mozingo
5 Kimberlee Mozingo

I am a client, I came to CORE with chronic knee and neck pain. I no longer have that pain. If you want the best of the best, then CORE is your place. The best services, the best practitioners, the best staff (in front and behind the scenes). Why are they the best? Because they care about improving your life and your wellness. They treat each client's needs individually and don't follow a one-model method of treating injuries. Thank you CORE. You make Santa Cruz a better place.

Santa Cruz CORE Fitness + Rehab

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Santa Cruz CORE Fitness + Rehab Q&A

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How do you help your clients achieve their fitness goals?

Our daily sessions and weekly classes are taught by certified instructors and award-winning personal trainers. Our growing menu of services utilize innovative techniques to keep you feeling challenged, energized, and still having fun. Private classes vary in type and difficulty to accommodate all levels of fitness. Our fitness program welcomes people from all walks of life regardless of size, shape, or ability. We have created a workout environment that is non-competitive and non-judgmental. Enjoy our services with skilled and imaginative instructors in an atmosphere that makes working out actually fun.

What inspired you to start your own business?

When riding my bike down from the University of California at Santa Cruz I was hit by a car. Little did I know at the time that the accident would be instrumental in my career choice. After five surgeries and numerous doctors appointments, I realized how crucial certain therapies were in achieving optimal health. Through my frustration of having to communicate to many practitioners the same story of my health, not to mention the time it took to get to my appointments everywhere, I dreamt of a place where I could go and everyone I needed to see was under one roof. I later became a personal trainer and decided to open an integrative wellness center June of 2009: Santa Cruz CORE Fitness + Rehab.

Why should our clients choose you?

As an athlete and rehabilitation patient, I became aware that massage, personal training, physical therapy, and chiropractic are all integral modalities in achieving optimal health. Through my personal experiences and challenges I have been able to learn how to be a better personal trainer and the importance of effective communication between my healing practitioners. Santa Cruz CORE embodies this. We have it all under one roof and we have something for everyone, wherever you are on your journey to achieving optimal health.

Services provided by Santa Cruz CORE Fitness + Rehab


Personal Training

The functional integrative model is what sets us apart from other gyms and wellness centers of our kind. Applied to personal training, functional integration means breaking the cycle. Old injuries, accidents, desk jobs, commutes and busy schedules cause us to feel deactivated and disconnected from our bodies. We want to move and get back to optimal health, but our bodies and minds resist. Pain, fatigue and physical restrictions discourage us and understandably so. Santa Cruz CORE breaks the cycle to get you results. We help you change your life.

Semi Private Training

Semi-Private Training is a unique opportunity to experience personal training customized to your needs, in a small group setting. These classes differ from large, impersonal, group classes you may find at other gyms because we have found that a trainer can care and attend to each individual’s needs much more effectively at a maximum of 5 people per session. Each session usually follows a theme, such as “Cardio, Legs, Arms and Shoulders, Etc,” and with over 30 appointments a week to choose from, you can customize your personal fitness plan based on what interests you and what is best for your schedule!

CORE45: Functional Fitness Group Training

Based on principles of science around self-care, function and community we have found that group fitness is paramount to an individual’s success. CORE 45 is scientifically designed to increase function, strength and endurance. This circuit style class includes high intensity interval training with periodization throughout the week.

Massage Therapy

Santa Cruz CORE Fitness + Rehab offers an experience unlike any other massage center. The difference in our service starts with our practitioners. Our staff has extensive knowledge, which allows them to offer a truly therapeutic experience. Whether you would like to recover from exercise, stress, or injury, CORE Massage Therapy or CORE Fusion Therapeutic bodywork will revitalize you mentally and heal you physically.

Sports ChiroTherapy

The key to resolving chronic injury is to understand the compensations associated with the breakdown in functional movement, structural symmetry, muscle firing, and change in core communication. The Sports ChiroTherapy™ protocol allows identification and alleviation of the compensations, restores structural symmetry, provides proper muscle firing, and establishes proper core communication. This enables the body to create a platform by which we can develop the patients return to the highest level of performance.


At Santa Cruz CORE, we have a passion for what we do. We make an effort to spend significant time and energy with each patient to ensure their needs are met. For us, it’s more than just acupuncture; the acupuncturists work with multiple healing modalities during an acupuncture session to get you feeling better. Working to create positive change in the body, we use a combination of needling, moxa, gua sha, cupping, ear seeds, massage, and Tai Chi and Qi Gung. Each individual is treated as such, an individual with an unique body and we use our various tools to create the most healing we can in each session.

Nutrition Counseling

CORE nutritional counseling is a fun, interactive helping process focusing on the individual. Learn and gain insight about your diet, body and potential. Get your body to a fit, healthy balance through implementing the efficient nourishment tools you will learn here. We look at the whole person and whole picture. We are happy to cater to your needs and create your perfect plan.

Osteopathic Therapy

Osteopathic Manual Therapy (OMT) is holistic hands-on care performed by an osteopathic physician. Through a functional medicine approach, the doctor diagnoses, treats, and works to prevent injury or illness. OMT can be used to cure health problems such as treat muscle pain, carpal tunnel syndrome, asthma, sinus disorders, migraines, menstrual pain and more. Osteopaths focus on treating the source of the concern rather than just the symptom!


Prolotherapy is a type of regenerative medicine which repairs soft tissue structures and eliminates pain associated with such injuries. The injection of substances which are clinically proven to promote cell proliferation (such as PRP and dextrose solutions) into specific anatomical sites triggers an inflammation healing cascade which leads to the formation of new tissue. Prolotherapy is especially helpful for individuals with soft tissue injuries, whether this is from physical trauma or years of repetitive motions. Soft tissue injuries, such as tendon pathology, are especially hard to diagnose and many times are the origin of chronic pain.

Facial Rejuvenation

Santa Cruz CORE does business management for the professional medical corporation. The professionals utilize nontoxic and innovative approaches to resolving cosmetic issues brought on by aging, sun exposure, scarring, acne, and more. Increase collagen, decrease discoloration with the “PRP + Micro-needling" or try healthier alternate injectables to remove fine lines and wrinkles. This process is more advanced than the 'vampire facials' and can treat the face or the scalp!

Hyperbaric Oxygen Therapy (HBOT)

Hyperbaric Oxygen Therapy (HBOT) involves placing a patient in an environment of pure oxygen under three times the air pressure. This allows for an increase in oxygen uptake by the lungs and oxygen delivery to healthy or injured tissues. Normally, oxygen is solely transported in the body through red blood cells. Using HBOT, oxygen is dissolved and delivered into the body's fluids, plasma, bones, and more. In this way, it treats formerly un-reachable damaged tissues. There is a higher oxygen demand associated with tissues undergoing repair in the body; this means that one requires more oxygen to recover from an infection or injury.

The Vasper System

The Vasper is patented technology enhanced exercise machines that allow anyone to efficiently access high intensity exercise benefits in 20 minutes or less, regardless of age or physical ability. Santa Cruz CORE has the only VASPER Machine available to the Public in the Bay Area.

Business Coaching with Jaimi Jansen

Jaimi has a vast level of experience in business coaching and consulting. Her particular strengths include building teams, systems, and marketing on a budget to name a few. Whether you are a one person show or have a large employee population, Jaimi is the coach for you. She works in integrity and focuses on purpose driven businesses. Pursue your passion, improve client experience, develop business systems, and increase revenue with Jaimi Jansen's business coaching.

Jaimi Jansen Speaking Engagements

Jaimi is a bold entrepreneur, educator, and business coach who speaks live to a variety of audiences. Her talks are focused on business leadership, wellness, systemization, purpose, women in the workplace, entrepreneurship and personal transformation. She bridges the gap from Generation X and Millennials, providing communication tools for the workplace. Previous speaking engagements include City of Capitola, Women in Business Santa Cruz Chamber, Santa Cruz Triathlon Association, MindBody University 2017, 2018, Mindbody Bold 2018, HIVE Global Leadership Summit 2018 and the Mermaid Mafia Triathlon Association.

Santa Cruz CORE Fitness + Rehab Awards


Best of Santa Cruz 2018 Best Nutritionist -- Jaimi Jansen

Good Times Santa Cruz

March 2018.

Best of Santa Cruz 2018 Best Personal Trainer -- Beau Jansen

Good Times Santa Cruz

March 2018.

Best of Santa Cruz 2018 Best Chiropractor -- Rhodes Walton

Good Times Santa Cruz

March 2018.

Best of Santa Cruz 2018 Best Massage Therapist -- Cala Remick-Rodriguez

Good Times Santa Cruz

March 2018.

Best Gym -- 2018 Swellies Awards

Santa Cruz Waves

April 2018.

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