It's important because it is one of the most vulnerable areas of most people’s lives. They need an accountant whose primary concern is the client’s bottom line and not their own. When a business hires a great accountant they need honesty, clarity, and assistance in walking down the right path. Taxes, managing books, payroll are a part of every business and are some of the areas that can get extremely confusing. Business owners need the simplest way to get from A to Z so they can focus their time and energy on other parts of the business that need their attention, a great accountant provides that freedom.