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Five & Dime profile image

Five & Dime

‘20 Certificate of Excellence

Five & Dime is a branding and design studio based in Englewood, Colorado. We elevate, inspire and evolve brands through thoughtful design. Our services include but are not limited to the following: Logo and brand identity design, brand positioning, web design, UX & UI, print collateral design, signage design, wayfinding, packaging design, and art direction. For more information about us and what we do please visit our website: www.fiveanddime.co

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a professional

What makes a great website?

The basics of a great website are that it should provide the viewer with information about your company or service, be easy to use and to navigate, and have a pleasing visual design. If these are done correctly then a website should convert more customers and help to extend the brand's reach.

What questions might you ask a client when starting a new project?

Depending on the type of project, we will generally start with a creative brief which is a short questionnaire for the client to fill out. It includes questions about the client's brand ethos, their competition, etc. as well as multiple-choice questions about stylistic design preferences.

If the project is a smaller-scope project that doesn't require a creative brief, then we'll generally ask about the client's design style preferences and for their content (e.i. wording, photos, existing design elements or logos).

What do you love most about your job?

We love helping businesses stand out from the crowd, learning about new businesses and industries, and creating genuine relationships with our clients.

What inspired you to start your own business?

Wanting to have more creative freedom and to build something that we could have ownership over and be proud of.

Why should our clients choose you?

We’ve heard many stories over the years from new clients who have come to us with previous experiences of design projects being a long and painful process. Worse yet, at the end of the project they felt that they did have control or ownership over the work that had been completed and paid for. At Five & Dime we aim to correct that cycle. At the start of each project we put together a calendar that outlines an overall timeline with key dates for both Five & Dime and the client. This is to ensure that important benchmarks are met, and the project stays on schedule. Upon completion of a project, we pride ourselves on providing our clients with all of the design assets created for them along with access to files and accounts so that they are in control of their property. We don’t believe in selling clients useless ongoing “maintenance” packages or up-charging their hosting and printing costs. We believe that the best way to build a genuine, ongoing working relationship is to treat our clients the way that we would like to be treated, fairly and honestly.

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Web Design FAQs

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How much does web design cost? This is something that can be incredibly difficult to put a figure on due to the nature of the service. There are also differences based on whether you are looking to work with a freelancer or a web design agency, and also whether you need a large, complicated site or something more simple.

We can help you to connect with the right designer to suit your needs. A clear idea of what you need, and how many pages and features are required, will be influential when it comes to pricing. This will help you to get an accurate quote for web design.

These two terms may seem like they are used interchangeably but they are two different things. A designer will be focused on the visual and creating a UI to suit the user, whereas a web developer is usually focused on the actual core of the website, making it function and using coding to enable it to do what it is supposed to.

When working with a web designer, if you want the whole package of a fully finished and functioning website, check that this is something they can offer before you employ their services. Make sure you have understood if they are offering web design or development, or both.

  • Responsive - A responsive web page design means that the site is viewable on a number of devices. The design automatically sizes to the screen and the designer doesn’t need to make formats for different devices and desktops.

  • Liquid or Fluid - This is a style of design that will shrink or stretch to the shape of the browser, and the page will look enlarged or shrunk, rather than items being rearranged. The size of the items in the design alter in relation to one another depending on the browser being used.

  • Fixed design - Fixed pages do not alter according to the browser automatically. On some devices such as tablets this can make it harder to see the content as you need to scroll around the page or pinch the screen in order to zoom in on sections. Though it is sometimes essential, fixed design is becoming less common.

Whether you are working with a freelancer or a big agency, they will have a portfolio for you to view. This allows you to see other, similar projects they have worked on and decide if they have the skills you need.

There are a number of web design certifications and they may be happy to share any they have attained, but there isn’t one standardized industry body.

If you are worried about a designer’s credentials you can also check their feedback from other clients, which you can view on their Bark profile.

Should you work with a freelancer or an agency? This is one of the decisions you need to make when looking to plan a web design project.

Working with a freelance Web Designer
This may be an option that can save you money. Freelancers are often able to charge less as they don’t have the same overheads as an agency.

Working with a Web Design agency
Web design agencies may have a bigger set of skills to draw upon than a freelancer as they will usually have a number of staff and designers working for them. They may also be able to show you a bigger portfolio, but you can expect to pay more when using an agency.

Definitely! One of the advantages of hiring a web designer is that they are able to provide services to their clients from any location. However, if your website is for a local audience, then you might want to hire someone nearby rather than further afield, so that they better understand your target market.

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