25 Years | 10,000+ | Assignments | Rental Property Marketing Specialist
Imagine Imagery does not just take a few pictures to post on Zillow. We create high-quality imagery packages to quickly market your property at its maximum value. We generate property tour requests from the prospects' short ‘Must See’ list, instead of their large ‘Maybe’ pile.
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What do you love most about your job?
I love the challenge of making great real estate images that are both inviting and realistic. My goal is for each of your prospects to declare 'This home is exactly how I thought would be from the pictures.'
The purpose of real estate sales imagery is not to take a 'perfect' picture; but to create an accurate impression of the space. If I artificially light the room to eliminate every natural shadow, your prospect will say 'I thought this room was brighter with much more light.' I truly enjoy making each shot straight, balanced, informative as to room size, with accurate colors, and realistically bright with predominantly natural lighting.
I will create your images to elicit a 'This is perfect for me!' response before they schedule a showing; and to maintain or reinforce that 'Perfect for me!' response after the showing.
What inspired you to start your own business?
At the dawn of the digital photography age (20+ years ago in 2000), I saw an opportunity to publish a printed rental guide and website that was basically a MLS for rental homes. I gave renters a wealth of information compared to the newspaper classified ads. From day one, I was proud that my pictures that were superior to the typical Realtor home sale photos. Long ago, I learned that rental prospects loved online floorplans as much as interior photos. When virtual tour panorama cameras supplanted shaky videos, I realized that housing was now at the dawn of online purchase decisions (physical sight unseen).
A couple years ago I started creating the full sales package (still photos, floorplan, and virtual tour) for my rental owners at $600 per unit. Then our daughter gave birth to a set of triplets living in Dallas; and it immediately became time for my wife and I to leave the Midwest and make Dallas our home. I am looking forward to helping DFW housing owners get under contract faster at a higher price with beautiful and effective images.
Why should our clients choose you?
Over two decades of experience with digital images for real estate marketing totaling over 10,000 residential photo shoots. I shoot the on-site photos and personally process them to assure accurate illustration of the color, lighting and room size.
I have been taking digital photos for real estate marketing since the early years of digital photo technology. My first digital camera was a Sony that took 1MB photos on a 3.5 floppy disc. I have owned and used the newest versions of Adobe Photoshop since 2000 and purchase an updated Canon DSLR cameras every 3 years.
My entire career has been in real estate acquisition and development, financing, management, and marketing. I graduated from the University of Wisconsin with an undergraduate social psychology degree focused on the marketing science of decision-making and persuasion; and my MBA was in real estate development. I understand the housing consumer decision process better than any other photographer. More importantly, I spent two decades appreciating exactly how accurate imagery enhances that process.
I will give you imagery that sparks and reinforces the 'This is perfect for me!' response to get you under contract ASAP.
Can you provide your services online or remotely? If so, please add details.
Shooting your imagery requires an onsite visit to your property.
However, I can do two imagery tasks remotely: (1) Draw a professional floorplan based on a to-scale graph paper sketch with all location dimensions for all wall, door, window, and fixture placements. (2) Enhance (brighten and straighten) a set of existing digital photos of your interior.
What changes have you made to keep your customers safe from Covid-19?
I have had both Pfizer Covid-19 original vaccines and the Pfizer booster shots. I will wear a KN95 mask to the customer's home if requested.
Real Estate Still Photos
My goal is to provide the quality and quantity of visuals that prospects need to trust what they see—accurate room sizes, true colors, and authentic natural lighting. I aim for a first walk-through where they say, “This is exactly what I imagined!”
• Quality: Natural-light images preserve rich, true-to-life colors. Each shot is individually color-balanced to reveal subtle hues and deep tones.
• Quantity: I capture at least two angles per space, showcasing all four walls, sequenced in a “walking tour” order—entry to living areas, kitchen, bedrooms, bathrooms, and outdoors. This helps build a clear mental map of the home’s layout and flow.
This personal touch in the photography process is designed to make your prospects feel valued and important.
360° Virtual Tour
Real estate shoppers span generations, from age 18 to 88, and my virtual tours cater to all of them. Each tour runs automatically like a 2 to 4-minute video walk-through—smooth, silent, and concise. Prefer control? Viewers can grab the cursor to explore freely, looking up, down, and all around. No annoying narration, no bloated runtimes - just a fast, immersive experience that delivers results.
Floor Plans
All three of my children sold their existing homes and bought new ones in 2021. Each property sale or purchase included floor plans in the sales imagery package. I can create an accurate, to-scale floor plan with room dimensions and resize the floor plan image to display correctly on any listing website you use. Detailed, dimensioned floor plans help prospects visualize how the rooms flow and address any questions about furniture placement. The floor plan is the newest prospect expectation after the virtual tour.
Virtual Staging
Your vacant residence photos can be improved with tasteful digital furnishings to give prospects a better sense of the room's function and layout. Artificial intelligence supplies any room with stylishly coordinated furniture and artwork.
Drone Photography
Soaring, high-resolution aerial stills and videos dramatically highlight your unique property.
Real Estate Handout / Brochure Design
Never let a prospect leave a viewing tour empty-handed. I can create a stylish single-page handout or a bound brochure that includes all the stills and floor plans. After a prospect has completed several home tours, a professionally designed handout ensures a positive second impression. My printed takeaway artfully reminds the prospect of everything they loved about your property.
